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Anna Ruby

Marketing Analyst. Theatre nerd. Dog-lover. Obstacle course-racer. Small business owner.

Recent Posts

Cartvertising at IndoorMedia: The Complete Guide

By Anna Ruby on 12/12/18 10:54 AM

Become a Local Celebrity

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Facebook Marketing for Real Estate Agents

By Anna Ruby on 12/5/18 10:35 AM

 

Facebook can be a great place to drive leads if you know what you're doing. Creating ad campaigns often requires years of expert knowledge, and generating leads through organic traffic can feel like pulling teeth. However, Facebook marketing doesn't have to be a mystery to the independent real estate agent. We're going to walk you through the steps of creating a Facebook presence so that you can drive leads and increase your sales. 

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How Small Healthcare Practices Advertise Locally

By Anna Ruby on 11/28/18 10:45 AM

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors.

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6 Do’s and Don’ts for Dry Cleaner Coupon Advertising

By Anna Ruby on 11/21/18 10:50 AM

Coupon advertising is a fantastic way to get your dry cleaner’s name and message out into your community. With the high level of local competition, you need to make sure that your advertising campaign is better than the dry cleaner down the street from you. Here are 6 Do’s and Don’ts for creating a profitable coupon advertising campaign.

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The Best Local Advertising Ideas to Improve Restaurant Sales

By Anna Ruby on 11/16/18 8:35 AM

As a restaurant owner, the overarching goal of your business is to make a profit. That’s why it’s critical for restaurant owners to put in the legwork to ensure that seats are filled, food is consumed, and money is made. At the end of the day, you’re in the business of sales.

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The Top 5 Blogs/Sites for Auto Repair Marketing to Follow

By Anna Ruby on 11/2/18 10:33 AM

It’s 10:00 pm. You’ve just gotten home from work, kicked off your shoes, and started to relax for the night. But as you start to recover from a hectic day at the shop, you also remember that this week’s revenue was less than last week’s, which was less than the week before. Between inventory, employee wages, and equipment, keeping your auto shop afloat is a fine balance between knowing when to save your hard-earned dollars and when to invest it in marketing and advertising. You know you need to bring in more customers, but you don’t want to waste money on advertising that won’t work. And how much time is it going to take to research all your options before you can even choose an advertising tactic?

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The Best Holiday Marketing Ideas for Restaurants

By Anna Ruby on 10/26/18 11:42 AM

Let’s admit it: The holidays are a bit of a mixed bag for restaurants. Depending on how you look at it, the upcoming winter months are either a time for friends, family, and festivities—or time for hectic, relentless consumerism. For restaurant owners, however, they present an opportunity to reach new customers and engage with existing ones.

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6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming Back

By Anna Ruby on 10/19/18 10:10 AM

At the end of 2016, 228,600 auto repair shops were operating in the United States. That number is similar to a decade ago, before the recession, and is expected to continue rising.

Here’s another statistic: Americans own 263.6 million vehicles. That’s a crazy amount of cars and trucks, yet the average shop sees only 22 vehicles a week. With such a large number of vehicles never making it to a mechanic, auto shop owners can’t be passive in their marketing efforts. Competitors lurk, waiting to take your customers, and with the industry growing, more competitors will emerge. Auto shop owners must work hard to keep the customers they have and attract new ones.

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Small Businesses Rejoice! Facebook Overhauls Reviews in Your Favor

By Anna Ruby on 9/6/18 4:50 PM

If you’re a small business owner, chances are you’ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world. Experiences like these uphold the unspoken truth that review websites are designed solely for their own benefit rather than to help consumers or business owners.

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5 Tips to Combat Burnout with a Professional Recovery Day

By Anna Ruby on 8/24/18 4:11 PM

On the 3rd Saturday of every month, my gym replaces the regular boot camp classes with “Rest & Recovery”. The loud rock music gets swapped out for relaxing, instrumental melodies, everyone grabs a yoga mat, and then we stretch and foam roll for one full hour. The following Monday, trainer Tre is back to ‘stupid hard’ workouts and pushing us to our limits to reach new goals. (Don’t believe me? See for yourself.)

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