7 Apps For Small Business Owners

biz owners using apps

Whether you’re connecting with customers on social media or playing email tag with important clients, every small business owner needs to organize their life online. When you’re first starting, creating and maintaining social media profiles can seem overwhelming — but that’s just the beginning. Once you’ve built out your best version of your business online, […]

How to Rebrand Your Business

rebrand your business

Whether your business has been open for a decade or just two years, only you can know when it’s time to rebrand. There’s no “time-limit” for successful branding, but at a certain point, you’ll likely feel the pressure to update your business. When it comes time to revamp your appliances, services or rethink your brick & […]

How to Design the Best Dry Cleaning Coupons

dry cleaner

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Unlike a storewide BOGO or promotional […]

How Do Slogans Function?

bullhorn announcing slogan

While national chains have their fair share of cute, catchy slogans, it can be challenging for small businesses to choose the right one. Without hours of television commercials, radio campaigns, and print advertisements, you’ll have to rethink how your customers are accessing your slogan — and what it will mean to them. Perhaps you’ll choose […]

The Best Call to Action Phrases For Small Business Advertising

Call To Action

If you’ve never heard of a “Call to Action” (CTA), then listen up. These phrases have always been an important part of advertising and can be found in nearly every advertisement, no matter where or how that business is running its ads.   What Exactly is a “Call to Action”? In the simplest terms, advertisers […]

A Quick Recap of Restaurant Marketing Trends

Today, there are thousands of restauranteurs around the country just trying to get one step ahead of their competition. For small business owners, it’s especially important to make sure you’re putting the same effort into marketing your business as you put into daily operations. One way to simplify this cycle is to research and identify […]

How to Use Facebook For Your Small Business

facebook ads

Whether you’re starting a small business or beginning to build your social media presence, one of the easiest platforms to use is Facebook. In some ways, this platform led the charge for small business advertising by allowing users to create a profile and compete with national brands. However, it can be taxing to learn how […]

How to Carefully Handle Customer Complaints

customer complaints

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers.  Sometimes, these outcomes are simply out of your control. But at other times, maybe something really did go wrong on your end — and that’s okay. It’s important to be honest with your customers, […]

How to Use Calls to Action for Quick, Engaging Advertising

Call To Action

Most small businesses don’t have the means to hire a social media manager, so it’s up to the owner to produce their company’s content. Managing a mix of social media accounts or email newsletters is a lot of work, and without the right message, you could end up wasting hours on content that gains little […]

How to Start a Restaurant Blog

person using laptop

If your restaurant has a website, you’re halfway to creating a blog. Blogging is an effective way to reach hungry consumers in your area and build an audience. By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Blogs are a great way to take […]