Using Contests to Promote Your Business

promotional contest

It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing boutique, or a barbershop, as long as you’re selling something that looks good in pictures, you need to be on Instagram, Facebook, or one of the other platforms, depending on your specific niche. Why? It all comes down […]

The Importance of Great Service for Small Businesses

customer service

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole time, and leaves a big mess, are you going to call the same company next time or deal with their unprofessionalism again? Even if they’re slightly cheaper than a more service-oriented […]

Pandemic Lessons for Restaurant Owners

outdoor dining pandemic

The pandemic has been an extremely tumultuous time for just about everyone. Both individuals and businesses were hit hard. With most states having reopened to some extent, vaccination rates rising, and unemployment numbers far better than they were in the summer of 2020, things are looking up. That said, many restaurants are still struggling to […]

Creating a Dry Cleaning Marketing Plan From Scratch

creating a dry cleaning marketing plan

The dry cleaning business is both easy and difficult. If your business has been open for many years, you likely have a solid base of regular customers. They come in once a week to drop off their suits, and occasionally they bring items from other family members, too. Sometimes you get customers who come in every […]

How to Create a Restaurant Website

create restaurant website

You’ve finally done it: the restaurant you’ve been dreaming of for years is ready to open. Soon, customers will be sitting down and ordering your food. Drinks poured, laughter filling the dining room. Families enjoying a night out, friends catching up over happy hour drinks. You and your hardworking staff running around and making it […]

Virtual Events: What Your Small Business Needs to Know

virtual event

Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Hosts and guests alike have found that these events are easier to organize and attend and […]

Buyer Persona Explainer

buyer persona

If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essentially refers to your business’s ideal customer — and some business owners go as far as to name them. This “buyer persona” can help you hone in on your ideal audience and find ways to better shape your […]

6 Tips for Small Business Award Winners

business award

It seems like every time you turn the corner, there’s another “award-winning” restaurant. At this point, most restaurants are so heavily decorated, having an award is the bare minimum. Awards can be challenging to procure, and once you have one, it’s not clear what you need to do with it. Here, we’ve broken down how […]

How to Win Millennial Business

millennials

Love them or hate them, millennials are one of the largest markets in the country. Loosely defined as those born between 1980 and 1995, these individuals make up the nation’s largest living generation. With over 75 million people, millennials have some serious spending power. It’s time to make them the focus of your advertising. If […]

How to Use Free Advertising Platforms

advertising

Today, more and more small businesses are getting caught up paying for impressions online. Sure, you can pay to boost your content on Instagram or run Facebook Ads, but unless you’re shelling out thousands of dollars at a time, it’s not in your best interest to use these forums.  Why You Shouldn’t Pay For Impressions […]