The trials and tribulations of owning and managing a restaurant are difficult enough. Between inventory, employee wages, kitchen supplies, and utility costs, keeping a restaurant afloat requires hard work and late nights. While many restaurant owners are aware of the benefits of marketing—including promotional and coupon advertising—they simply don’t have enough time to research the latest trends.
Think that keeping up with restaurant marketing trends is difficult? To be fair, there are a multitude of blogs, websites, and digital magazines out there—and sifting through them can be time-consuming and tedious. Lucky for you, we’ve found some of the best industry-specific marketing blogs for restaurant owners to follow.
From national to independent brands, Nation’s Restaurant News profiles branding, marketing, and strategy at a consistency and quality that can’t be beat. Its in-depth examinations are perfect for owners to gain inspiration and ideas. In addition to marketing and advertising, Nation’s Restaurant News discusses industry trends, data and analysis on menus, and financial tips. In other words, it’s a perennial favorite for go-to industry news for senior decision-makers.
Recent Must-Read: Kruse/Thorn: What is Instagram doing to the food world?
Restaurant Den is an industry-specific website design firm that also happens to run a helpful blog on marketing trends and more. While the company does not focus as much on news and trends, its practical guides on attracting customers, using social media, and partnering with food delivery services are invaluable resources for small and independent business owners.
Recent Must-Read: 12 Ways Successful Restaurants Use Social Media (And How You Can Too)
As can be assumed, Fast Casual is a perfect resource for anyone who owns a…fast casual concept. However, don’t let the name fool you. The website—founded by Paul Barron, author of The Chipotle Effect—features articles on topics as diverse as food-cart and franchise operation; digital signage and other tech trends; sustainability and environmental impacts; and branding, advertising, and marketing.
Recent Must-Read: 5 Tips for Improving Loyalty
SmartBrief curates stories from 10,000 credible sources on topics as diverse as business, finance, and education. However, its Food & Beverage section is second to none for relevant, timely articles. Also, because SmartBrief condenses all stories into quick, readable summaries, the website is perfect for restaurant owners who are on the go. From brushing up on the latest news to reading about marketing trends, SmartBrief enables owners to stay in the know, no matter how little free time they have.
With a straightforward name like this, how can you go wrong? Curated by Joel Cohen—founder of the Cohen Restaurant Marketing Group, a leading authority on industry marketing—this blog features applicable restaurant and sales insight catered specifically to business owners. Not only does the blog offer relevant posts on topics such as creating marketing ambassadors and implementing promotions, but it also offers a newsletter to which you can subscribe.
Recent Must-Read: Restaurant Marketing: Is It Interesting Enough To Talk About?
Boasting yet another self-descriptive blog name, Awesome Restaurant Marketing Ideas! offers business owners just that. Owned by Michael Hartzell, an inbound marketing professional, the award-winning blog combines humor, insight, and editorial content into a blog that’s as entertaining as it is informative. From visual guides to trend predictions, the content runs the gamut on specific marketing ideas and concepts. The blog even features true industry stories (see below) on topics such as making a profit.
Recent Must-Read: Thinking Backwards to Make a Profit
Modern Restaurant Management caters to everyone from aspiring entrepreneurs to established restaurants looking to improve themselves. The website is attractive and easy to navigate and enables users to easily discover content based on topics such as marketing, law, and finance. Featuring visual content, monthly marketing ideas, and impressive video and visual content, Modern Restaurant Management is designed in a way that makes restaurant marketing fun, informative, and fresh.
Recent Must-Reads: Restaurants Benefit by Applying Common Marketing Tools
Have any other websites or blogs you frequent? Leave a comment below.