It’s 10:00 pm. You’ve just gotten home from work, kicked off your shoes, and started to relax for the night. But as you start to recover from a hectic day at the shop, you also remember that this week’s revenue was less than last week’s, which was less than the week before. Between inventory, employee wages, and equipment, keeping your auto shop afloat is a fine balance between knowing when to save your hard-earned dollars and when to invest it in marketing and advertising. You know you need to bring in more customers, but you don’t want to waste money on advertising that won’t work. And how much time is it going to take to research all your options before you can even choose an advertising tactic?
Keeping up with auto shop marketing trends can be difficult. There are many blogs, websites, and digital magazines out there, but not all of them provide valuable, practical advice for auto shop owners. Lucky for you, we’ve found some of the best industry-specific marketing blogs for auto repair shop owners to follow.
Ratchet + Wrench is the most well-rounded blog we found for all your burning questions about auto repair shop marketing. From how to budget a year-long marketing plan, to an expert’s take on pay per click, Ratchet and Wrench does a great job of providing practical insight for auto shop owners. Plus, they act as a one-stop-shop for all your other questions about running an automotive business. Content categories include Tools and Equipment, Leadership, Finance, and more. However, keep in mind that Ratchet + Wrench is really an online magazine, so accessing premium articles requires a subscription.
Tuffy is an automotive franchise with a long history of high-quality service and treating their customers with honesty and respect. With over 45 years in business, they must be doing something right. That’s why we recommend taking a page from their (virtual) book. Tuffy’s blog posts mainly cover automotive franchising, but occasionally span out to include trends in the industry and general advice for running an auto repair shop. If you own a franchise or are thinking about purchasing one, Tuffy’s blog is your go-to resource. Even if you’re not, their content is always well thought out and backed by years of real, hands-on experience.
Spectrio is an in-store marketing agency specializing in wifi-marketing, music & messaging, and digital signage. Because they work so closely with many auto repair shops, their blog includes a whole section on ways to implement these types of marketing for your business. We love this blog because each post is simple and easy to read. It will only take you a few minutes to read through one of their posts and get actionable tips on how to improve your in-store marketing.
While I’m sure you’ve heard of www.AutoShopOwner.com before, did you know about their online forums? Forums are great because they provide the opportunity to discuss ideas with other auto repair shop owners. You can post questions for other people to answer, or jump into a conversation and provide feedback from your own experiences. From General Business to Management to Resources & Events, you’ll find a wealth of knowledge for questions you may have every day. Plus, getting to converse with other members of the community, and hear what they’ve done at their own shops, is a great way for you to make decisions you know can be implemented in real-life.
While Fit Small Business is not an automotive-specific website, it’s a fantastic resource for all-around business and marketing questions. Navigate to their Marketing section and you’ll find new ideas for online marketing, software and services, and much more. This website can help keep you in touch with worldwide marketing trends like social media services, and at the same time, provide industry-specific advice like creative local marketing ideas for auto shops.
Have any other websites or blogs you frequent? Leave a comment below.