IM In The Know

No marketing firm? No problem. Even inexperienced marketers can use effective marketing strategies without spending a do...

Advertising services aren’t cheap, so you want to ensure your business gets a good return on its initial costs. Evalua...

The grocery store checkout aisle is a competitive place. It’s not just the big brands fighting for your customer’s a...

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to creat...

Effective advertising addresses the desires and issues of your customers. It offers your products or services as solutio...

Nike. Pepsi. McDonald's. Macy's. What do these companies have in common? They're all massive, established organizations ...

Whether you've been running advertisements for years or you're only now thinking about purchasing your first billboard a...

The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated conte...

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertiseme...