IM In The Know

Nike. Pepsi. McDonald's. Macy's. What do these companies have in common? They're all massive, established organizations ...

Whether you've been running advertisements for years or you're only now thinking about purchasing your first billboard a...

The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated conte...

In a perfect world, you purchase some advertisements, they run, and you immediately have a much bigger customer base kno...

Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in your browse...

A few decades ago, marketing was somewhat of a monolith. The stereotype of “Mad Men,” heavy-drinking, suit-wearing p...

Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that's only part...

We've previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms ...

Do you know the difference between B2C and B2B? No, these aren't text message abbreviations like LOL (laugh out loud) an...