IM In The Know

It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing bout...

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, i...

The dry cleaning business is both easy and difficult. If your business has been open for many years, you likely have a s...

If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essential...

It seems like every time you turn the corner, there’s another “award-winning” restaurant. At this point, most rest...

So you've selected your branding and hit the ground running. You've done what you can to build out your social media pla...

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portion...

Whether your business has been open for a decade or just two years, only you can know when it’s time to rebrand. There...

What do we mean when we talk about “Branding”? To compete with national chains, you’ll have to have a strong grasp...