Facebook can be a great place to drive leads if you know what you're doing. Creating ad campaigns often requires years of expert knowledge, and generating leads through organic traffic can feel like pulling teeth. However, Facebook marketing doesn't have to be a mystery to the independent real estate agent. We're going to walk you through the steps of creating a Facebook presence so that you can drive leads and increase your sales.
The setting: your local grocery store. The scene: Alice Walker has entered the store and grabbed a shopping cart. She opens up the seat of the cart to set her purse down. There she sees an ad for Charlotte Wilson, Realtor extraordinaire! Alice continues her shopping trip, adding items to her basket, and each time her eyes catch a glimpse of the ad. For the next 47 minutes, Alice repeats the routine, grabbing, placing and seeing. She stops and talks to friends and neighbors, checks out, and the last thing she sees when returning her cart is Charlotte Wilson, Realtor extraordinaire! At work the next day, Alice learns that one of her colleagues is planning on selling her home. When asked if Alice knows a good realtor, she says, “Have you heard of Charlotte Wilson? I see her everywhere.”
Do you remember the last time you saw a billboard? Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised. If you’re speeding by a billboard on the freeway at 60 miles per hour, it’s only natural to miss the value of the service. What’s more, daily media and ad exposure is at an all-time high. Some sources show that the average adult is exposed to 362 ads per day.
Did you know that the average shopper spends 43 minutes in the grocery store per trip? What’s more, they visit local stores an average of 1.7 times per week. For small business owners, this means that advertising in grocery stores has the potential to reach your consumers more than an hour per week and more than 80 times per year.
Those looking to leverage this power should look no further than grocery cart advertising. Unlike other marketing methods, cart advertising is quite simple for small business owners.
Though the odds seem stacked against small businesses, many do quite well for themselves. According to the Bureau of Labor Statistics, two-thirds of new businesses last at least two years, half make it to five years, and a third make it to a decade. Although there is no magic formula for success, one strategy can provide a boost that complements all your other efforts to reach 10 years and beyond: local business advertising.
Finding affordable yet reliable and proven advertising methods is a challenge for small businesses. Not only is advertising expensive, but it can be tough to build brand awareness while targeting a specific audience. Successful marketing has reach—but it often comes at a steep price. This often leaves auto shop and other small-business owners to fend for themselves when looking for affordable advertising solutions that provide maximum return on investment.