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6 Grocery Store Coupon Ads That Outperform The Rest

By Anna Ruby on 8/29/17 10:00 AM

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance.  Research by RetailMeNot discovered that 80 percent of people are likely to visit a new restaurant if offered a promotion. Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. You only need to get them in the door…

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Coupon Advertising: 3 Ways to Reach Your Next Customer

By Anna Ruby on 8/17/17 10:08 AM

Think that coupon advertising is obsolete in the digital age? Think again. Despite the fact that technology impacts nearly every aspect of business, people still love a deal. While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons.

What does this mean? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain.

As an illustration of three ways to reach and influence your next customers to become repeat buyers, consider these creative methods on leveraging coupon advertising.

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The Biggest Misconceptions About Coupon Advertising

By Anna Ruby on 8/1/17 8:14 AM

Think that user-generated reviews on social media platforms such as Facebook and Yelp are the top factor behind consumers’ restaurant selections? Think again.

Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where to eat out. Compare that to reviews, which only influenced 14 percent of diners, and it becomes clear that these proven promotional methods work.

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