IM In The Know

Nike. Pepsi. McDonald's. Macy's. What do these companies have in common? They're all massive, established organizations ...

Whether you've been running advertisements for years or you're only now thinking about purchasing your first billboard a...

Let’s face it — owning a business is rarely easy. Your employees can often clock out, go home for the day, and do wh...

The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated conte...

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertiseme...

Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in your browse...

A few decades ago, marketing was somewhat of a monolith. The stereotype of “Mad Men,” heavy-drinking, suit-wearing p...

Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that's only part...

Do you know the difference between B2C and B2B? No, these aren't text message abbreviations like LOL (laugh out loud) an...