Pizza Marketing Checklist

Pizza Checklist Form

Live by the Customer CODE: Building a Worthy Business

Just like in love, if you are having difficulty attracting people, the best place to look is at yourself. Are you the type of place that people want to come back to? Is every trip to your restaurant a mystery about how the food will look and taste and how the customer will be treated? Are you doting on your regulars as they dote on you?

 

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  • Implement a Loyalty Program to track and reward customer visits.
    • Build a subscriber base for email and SMS campaigns. Track zip codes, demographics, and frequency.
    • Create engaging monthly offers and time-sensitive promotions to drive additional visits.
  • Ask for Reviews! Train Staff to ask for reviews. 
  • Use QR codes (table toppers, on menus, at POS) for loyalty sign up and reviews
  • Engage with customers outside of your restaurant through targeted communications and personalized offers.
  • Ensure your kitchen and front-of-house operations are efficient and consistent.
  • Use inventory tracking software to maintain ingredient quality and availability.
  • Leverage employee scheduling tools to optimize staffing and reduce waste.
  • Establish standards for food preparation, presentation, freshness, and temperature.
  • Review your menu for:
    • Profit margins on items.
    • Upsell opportunities (e.g., combos or meal deals).
    • Gaps for attracting diverse customers (e.g., vegetarian, gluten-free options).
  • Train staff on preparation techniques to ensure consistency every single time.
  • Monitor the quality of ingredients and tools to maintain high standards.
  • Paint restrooms and maintain cleanliness to make a great impression.
  • Fix any table wobble with proper tools, not makeshift solutions.
  • Regularly check for areas needing maintenance or improvement to enhance customer experience.
  • Reprint menus every 3 months to keep them fresh and appealing and reflect the restaurant’s branding.

Start Your Marketing Efforts

  • Optimize your Google My Business (GMB), Apple Maps, and Bing Places profiles with accurate information and high-quality photos.
  • Build a Compelling Website that matches your brand
    • Fast Load Time
    • Consistent Branding
    • Mobile-Responsive
    • Google Map Embed and direct link
    • Online Ordering front and center.
    • SSL Certificate
    • Search Engine Optimization
  • Actively manage online reviews and respond to feedback to build a strong reputation
  • First Best Advertising (if you meet our CODE) - Launch a coupon campaign through grocery store receipts to drive foot traffic.
    • Track redemptions to measure campaign success.
  • Expand your Loyalty Program to handle SMS and be redemption based.
  • Turn Single-Channel into Multi-Channel with DigitalBoost.
  • Take advantage of consumer intent with MapBoost
  • Post consistently on social media (3-5 times per week).
  • Diversify content: Include photos, videos, polls, contests, and behind-the-scenes content.
  • Run geo-targeted paid ads on Facebook and Instagram to promote deals and menu items.

For a pizza restaurant, the goal of a loyalty program should be to drive one additional visit per month from each regular customer, which could boost their revenue contribution by 25% to 100%. Loyalty isn’t just about offering discounts; it’s about creating habits that keep customers coming back regularly or making larger purchases. A successful program engages customers consistently to encourage repeat behavior rather than relying on passive savings.

  1. Key Elements of an Effective Loyalty Program

  1. Engagement and Reminders
    1. Engage customers with timely reminders to use rewards, and offer strategic incentives like double points days or immediate bonuses for their next visit. This kind of engagement drives active participation and keeps your restaurant top-of-mind.
  2. Strategic Offer Design
    1. Discounts alone only offer a brief emotional boost. To create beneficial purchasing habits, provide compelling monthly offers that entice regulars to return more often. Thoughtfully designed offers can inspire repeat behavior that generates more frequent visits.
  3. Time-Sensitive Promotions for Urgency
    1. Create urgency with time-limited, event-driven offers that encourage immediate action. For example, after a customer redeems a reward or visits, send them a follow-up offer that expires within days, incentivizing them to return sooner than they normally would.

Watch out for the Default Programs on many POS systems. When the Default is at Fault. Make sure you are driving behavior, not just taking 5% off your bottom line.

Building loyalty also means maintaining a great reputation online. A reliable review management system should include:

  • Customer Sentiment Testing: Prompt customers to rate their experience on a scale of 1-5 before leaving a review. Positive ratings (4-5) are directed to public review sites like Google or Yelp, while lower ratings (1-3) allow you to gather feedback and resolve issues privately.
  • Review Notifications and Response Management: Notifications for new reviews let you respond promptly, which builds customer trust and showcases your commitment to service.
  • Convenient QR Code Access: Display QR codes on receipts, table signs, and doors, making it easy for customers to leave feedback immediately.

By engaging customers in your loyalty program and actively managing your reputation, your restaurant can foster stronger customer relationships and drive profitable repeat visits.

Just like in love, if you are having difficulty attracting people, the best place to look is at yourself. Are you the type of place that people want to come back to? Is every trip to your restaurant a mystery about how the food will look and taste and how the customer will be treated? Are you doting on your regulars as they dote on you?

 

To be successful, every pizza restaurant must have its own “Customer CODE,” a framework of values and actions essential for creating a thriving business. Marketing and advertising can boost visibility and bring in new customers, but they cannot make up for shortcomings in internal operations. To put it frankly, IndoorMedia can’t save a failing business and we rather you put your time and money into fixing your foundation before spending it with us or spend it getting your business ready to sell because there is no point in having better lipstick on a pig..

 

To succeed, focus on these four pillars: 

 

Customers, Operations, Delivery, and Execution