The Bounce Rate Podcast

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Let’s acknowledge something every local business owner already knows deep down.

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You have a confidence superpower.

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Not the fake kind. Not the motivational poster from chemistry class kind. The real kind.

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The kind that gets you to sign the lease. Open the doors. Hire the staff.

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Make the payroll. Calm the angry customer. Answer the same question for the

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400th time. and still believe tomorrow might be the day everything clicks. You’re not delusional.

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You are right.

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Today, we’re talking about the confidence that it takes to be a local business

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owner, to connect with your community,

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to create jobs, to provide key services for your friends and neighbors,

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why it’s so important, and why you’re awesome. Today’s kind of a pep talk.

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I think we all need a pep talk. Yeah. These days.

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Yeah, every once in a while. I don’t even think it’s these days.

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I’ve always needed a good… Yeah, all the days. I always appreciate it.

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You know, James is our designated sports enthusiast here.

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The only way I really like to watch sports is I like to watch them in movies

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because they cut out all the boring parts, they build up to the actual…

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And then I get to hear the pep talk.

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That’s why I watch sports movies is for the pep talk. Oh, yeah.

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Inspirational. Used to love those watching those in gym class.

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I’ve always wondered, like, you know, baseball, they play like 160 games a year.

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And I’m like, how do you do it?

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You know, every game, every game, like you got to have a lot of material,

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man. Like let’s go out and get them guys. Yeah.

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I think that’s exactly how they do it. Yeah.

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But it’s, I, it’s the same thing with, um, running a local business.

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How do you give it, you know, it’s, it’s every day, 365 days a year, games a year.

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It’s very easy to find yourself in these cycles where you’re like,

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oh, I’ve, I’ve lost motivation.

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And so it’s um you got to be ready well i do think there’s a lot of parallels

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between professional athletes or want to be professional athletes and small

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business owners they have,

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an absorbent amount of confidence right like to

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keep going right because think about like a pro athlete not

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all of them make it big most of them don’t but through

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all that adversity they keep thinking like i got this i’m

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the best and i mean same with a small business like yeah some of

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them crush it right but a lot of them barely get by or you know do okay and

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they they think that they’re you know just around the corner just this change

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does this thing’s gonna it’s gonna happen you know if if you’re a so this this

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is how badly i don’t really understand sports if you’re an athlete.

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And let’s so let’s say you you played

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some college ball or whatever and then you get that

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and you don’t get you don’t get picked up are there is there the chance that

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you’ll get picked up like in a couple years what do you don’t really uh you

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don’t keep trying out do you how does that work it’s not like an actor well

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so it for professional sports they have a draft right so you enter the draft

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yeah and if you don’t get drafted it,

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There are the random story of undrafted. Usually it happens right away,

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but occasionally, you know, you might go play in the Canadian League or play

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overseas and you can come, you know, eventually get noticed.

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You’re just doing it at a low level. Yeah. But you can’t be completely out of it.

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So like in acting, I can be out, not really doing acting at all for years and

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then still get the part and get the thing and make it. Yeah.

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Sports, that’s like way unlikely. So you could be, you know.

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Minor leagues in some of them. You could be overseas or, you know.

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But it’s so rare that that happens. But there’s enough of those stories.

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I think it. Well, unless you’re in women’s sports, evidently, right?

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Because what was the female basketball player that went to Russia and then she got detained.

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Oh, yeah. And all that. And the reason. Brittany Greiner. Brittany Greiner.

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Yeah. And the reason she was over there was because she wasn’t getting paid

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anything to be in the WNBA.

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Oh, yeah. Yeah, or wasn’t getting paid much or enough. Yeah,

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that’s like a professional level.

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And so, yeah, they’re subsidizing their income with whatever they can.

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See, and that’s where she made a mistake. Had she gotten a math minor,

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like my daughter, she could have tutored on the side, pays way better than playing,

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I am sure, playing basketball in Russia, and has a lot less risk.

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I mean, the only risk you have tutoring is not declaring your income. Yeah.

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Which if the IRS is interested, I am positive that my daughter has.

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Hey, so IRS, another thing, you know, when you’re running a local business and

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you are a pizza maker, you are a realtor, you might not be a tax expert.

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And that is daunting. And you have to be able to say, you know what?

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I don’t you know, I need to figure out how taxes are going to work.

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But I have confidence that I’ll make enough money.

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I’ll keep going. And that takes some guts. That takes some gumption.

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That’s one thing after doing a handful of businesses, I think is a must,

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is when you start, you’ve got to have an accountant.

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Like help you along the way, right? Like you’ve got to get your books in order

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because- It’s worth the expense.

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Yeah, 100% because that’s the quickest way to really unravel and get things

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out of control. But I think it’s really interesting.

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It’s definitely a a place that you you

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you know you’re aware that oh the irs and it’s

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complicated and god only knows how i withhold money for for my employees and

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do all those things you know and i remember having to having to get the booklet

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where you look literally whipped through the booklet and looked up on a table

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if they made this much and you’re you know they’re on then you,

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moved your finger across to find out how much to withhold.

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It was, it was kind of a crazy system.

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But I think going back to this, it’s the local business owners just,

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you, you, and their confidence, like, yeah, I’ll figure it out.

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It’ll, it, that’s a problem. It’s a big challenge. We know it’s,

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I mean, there are paid professionals with degrees.

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It’s like, yeah, I’ll figure it out. And you just go.

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And here’s the thing. You should. You should just go.

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But on that point, it’s definitely a one-two punch of number one,

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the mental attitude that you have confidence that you will figure it out.

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And two, just actually figuring it out and saying like, all right,

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let’s figure out how to solve an impossible problem.

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Just on a side note, I love chatGBT and AI, but for some reason,

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it does not work well with tax stuff. I hope not.

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It really doesn’t, man. It’s the first time…

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I was doing some work on some of this stuff yesterday and I was really disappointed.

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So just, you know, just throwing that out there.

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It’s hard, I think, because, Chad, I think if you gave it more context,

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it would actually be more helpful.

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So you really have to talk about I’m in Houston.

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These are the tax codes that apply. This is what I’m trying.

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You have to give it a lot more of that content.

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I was looking a little bit at the Google training for prompt building.

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And a lot of it, it’s very kind of intuitive. And somebody just was looking

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to make a degree or a point.

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But the more context you give, it can give you a pretty good answer.

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And then there are tax-designated LLMs. That’s the thing.

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Like, what is available, it seems to be generative AI, where it’s just generating

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something so that you can be impressed.

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But I’m sure at other levels, there is AI that’s more concerned with solving

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a specific problem than making it appear like they have solved a problem. Yeah.

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So general chat AI is just like a local business owner.

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It just goes out there and figures it out. It doesn’t matter.

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Like, Hey, it may not be the right, it’s plausible. So what the hell?

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And that’s, and I do, I go back to it. Most people are doing it this way.

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So I’m going to do it this way. Why not?

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Why not? And I do, I go back to, I think the reason I enjoy being at Indoor

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Media is because of those kinds of businesses.

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Oh, yeah. My wife teaches. She teaches high schoolers. I used to teach.

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That’s how my wife and I met.

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And we talked about, well, would I want to go back to high school teaching,

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you know, kind of as like a step into retirement or something.

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And there is something very appealing. I’ve always loved teaching.

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But I like adults. I want to work with adults that are trying to do things.

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I think it’s a more interesting challenge.

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And local business owners are in that situation every day.

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Yeah. We have a couple of quotes that we picked out that were like,

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all right, well, this is pretty apropos when it comes to a confidence pep talk.

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So the first one that I heard the other day, it was on podcast,

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it was the singer-songwriter Jill Scott. And she was talking about relationships.

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She was talking about finding partner who takes charge.

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But I think it also applies to, I feel like the super applies to this situation

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as well. Okay, wait a second. I just want to set the stage.

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We’re about to hear a quote that is equally applicable to my romantic relationships

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as well as my journey through being a lawyer. No, no, no, don’t discount that.

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I’ve set everybody up for that. All right.

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If you can tell me what to do, then you can tell me what to do.

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But if you can’t tell me what to do, you can’t tell me what to do.

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Okay. I’m sorry. I immediately went to the romantic relationship side of that. Yeah.

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I had a few thoughts there, too.

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She was specifically talking about having a man kind of lead the way in relationships.

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I mean, I can tell my wife that it’s time for her to do the dishes.

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I don’t know if that would be a smart thing to do. I don’t think that’s in the spirit of this. Yeah.

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But I could definitely see how it would be applicable if your relationship dynamic

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is almost like, I need someone to be the head of a household.

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In this situation, if you are in charge of a business and you are having to get,

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you know, you got the confidence every day that you’re going to go out and do

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it, you need to be selective about who is about whose advice you take.

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They might have not not have the same confidence. So if you can tell me what

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to do in this situation, then please do. I’ll take it with a grain of salt.

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But if you can’t tell me what to do, if you’ve not been in this situation,

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if you don’t have the confidence, if you’ve not paid payroll based on how many

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peaches you sold in a weekend, then I don’t care what you have to say because

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you are mentally in another place.

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That makes me think of something I heard a long time ago is it was talking about

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like your inner circle, like who you surround yourself with.

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And if you’re surrounding yourself with people that you’re looking up to,

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trying to be like, that have good advice and stuff, you’re probably going to elevate, right?

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But if everybody’s kind of like, say you’re lower than you, I hate the word lower.

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Well, here, I’ll give you the way I’ve heard that done is it’s tough to soar

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with the eagles if you’re running with the turkeys. There you go.

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So I think about that a lot because, I mean, I’ve got some turkey friends, man.

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I love them turkeys. And we will name them next episode. That’s right.

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We’re going to do a top 10. But I also have some eagle friends,

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you know what I mean? Or at least successful friends.

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I think that’s really true, that idea of being careful who you’re taking advice from.

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I think it actually kind of, I don’t know, it’s a complex thing,

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especially with social media.

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There’s so many times that something that’s plausible, that’s being said by

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somebody that actually has no experience in what they’re talking about at all is just rampant.

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That’s the world right now. Yeah, it’s so hard.

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On the other hand, when we talk about our last episodes, we talk about just pick a diet.

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It doesn’t really matter what diet it is. So there may be an influencer.

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There may be somebody telling you how to run your front of house,

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telling you how your hair salon should, how many times you should email,

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how many, how you should greet people, whatever.

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Like just pick a diet. You can figure it out after that and kind of grow past

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them too, but just pick one.

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And I’m kind of caught between those two because how many times do you get advice even from the internet?

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Well, I don’t know. Like, I guess that’s a really tough question.

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How often do you get advice that you’re like if i

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followed this advice i would just go down it

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would yeah it would be catastrophe versus if

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i follow this advice i maybe nothing really happens which

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was probably 90 of the time i would say that’s probably

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majority is like yeah pretty harmless

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but there are some things right like like it could

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help but at least you’re you’re taking a step forward and take an action but

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here’s the deal that level of discernment that level of looking at the big picture

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i think that’s something that local business owners have innately that they’re.

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They have to, they’re not just blindly following orders.

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They are saying, I’m going to do something. I’m going to, I’m going to go my own way.

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I’m not going to necessarily work for this pizza restaurant.

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I’m going to run this pizza restaurant.

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So it’s, that’s probably a skill that they probably are already are utilizing.

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I’m always wary of advice from people that were in the industry and now they’re

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in the industry of giving advice.

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You know what I mean? I mean, because if you were that successful, why did you leave?

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I don’t know. That always kind of brings up my eyebrow. You know, I’m like, oh, no. Yeah.

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I think for a local business, and again, one of the reasons I like them so much

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is that anything that they do has immediate feedback.

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So if they try something, they’re going to know immediately whether it’s working

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or not. Right. So we get this all the time with couponing.

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With our tape customers, somebody goes out, they say, hey, my ad’s out there.

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I haven’t seen a tape come in. We’re like, well, it’s only been a month.

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And there’s a whole discussion around that and why that’s where,

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but they are the ones that feel that immediately. And they say,

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hey, I can tell whether this is working. Do we need to.

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So I think that’s where they, it’s not only that, it’s not really that they’re innately better at it.

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It’s just that they get to test ideas so quickly.

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Their data is different. They don’t have giant logistics departments.

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They’ve got what worked, what, you know. Yeah.

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And sometimes I think that can be counterproductive too.

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Sure. Because you say, oh, this didn’t work. And then they sort of generalize

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from that, just taking our business. I guess we can’t do coupons anymore. Yeah.

00:15:14.732 –> 00:15:17.692
Coupons don’t work for me. I’m like, really? Well, what was your offer?

00:15:17.872 –> 00:15:20.472
Well, $5 off of a hundred.

00:15:20.852 –> 00:15:23.112
No, at a Chick-fil-A, that’s not going to work.

00:15:23.532 –> 00:15:28.152
Right. So, I think, you know, again, it’s all very nuanced. Yeah,

00:15:28.872 –> 00:15:32.632
I’ll tell you the quote that I liked. And it’s ironic.

00:15:32.812 –> 00:15:38.852
I just heard a story about this person going in that that doesn’t really jive with his.

00:15:39.152 –> 00:15:46.632
But Henry Ford said, if you think you can, you can. If you think you can’t, you’re right.

00:15:47.851 –> 00:15:51.691
And I think that there’s huge amounts of truth to that.

00:15:51.931 –> 00:15:58.331
Now, the story I just heard coming in this morning was that Henry Ford at one

00:15:58.331 –> 00:16:02.731
point got to a point in his business that he said, you know,

00:16:03.031 –> 00:16:10.231
we’re making so much money, I’m going to stop paying dividends to my shareholders

00:16:10.231 –> 00:16:16.371
and we’ll just make the cars cheaper for everybody, which would be really altruistic for us.

00:16:17.031 –> 00:16:21.651
And the government came in because he got sued by his shareholders because they’re

00:16:21.651 –> 00:16:23.711
like, you can’t do that. That’s not what this was.

00:16:23.831 –> 00:16:29.431
And I don’t know if you guys are familiar with the Elon Musk OpenAI court case going on right now.

00:16:30.571 –> 00:16:39.711
Oh, gosh. So Elon Musk is suing Sam Altman over OpenAI because it was started

00:16:39.711 –> 00:16:42.151
as a nonprofit and blah, blah, blah.

00:16:42.331 –> 00:16:47.731
And Elon Musk, of all people, This is no longer a nonprofit. How could we do this?

00:16:48.131 –> 00:16:52.151
So Henry Ford comes out with this thing. He says, ah, we’re not going to pay dividends.

00:16:52.291 –> 00:16:58.971
We’re just going to lower our costs and manage this so that we can be nicer to the American public.

00:16:58.971 –> 00:17:07.551
Well, it so turns out that the two biggest shareholders after Ford himself happened

00:17:07.551 –> 00:17:09.771
to have the last name Dodge.

00:17:10.471 –> 00:17:14.811
And they were taking the money that they were getting to build a competitor.

00:17:15.131 –> 00:17:19.291
And Ford was like, well, I can cut this off. I’m going to stop doing dividends.

00:17:20.491 –> 00:17:25.051
So just to say Henry Ford. Dividends for everybody. Yeah.

00:17:25.431 –> 00:17:28.371
He’s like, well, screw this. And he still had he still had all the wealth and

00:17:28.371 –> 00:17:31.151
could control it and could control a salary. So he didn’t care.

00:17:31.751 –> 00:17:38.171
It was so little shady, a lot shady. I don’t know how that factors into taking

00:17:38.171 –> 00:17:39.671
advice from somebody. Yeah.

00:17:40.251 –> 00:17:43.551
But the quote, but the quote is it’s famous and it’s still pretty accurate.

00:17:43.671 –> 00:17:47.191
Yeah. Well, it’s it’s plausible. It’s an influencer quote.

00:17:49.384 –> 00:17:52.144
You haven’t said the quote yeah i did i said if you

00:17:52.144 –> 00:17:55.004
can if you did say it yeah if you think you can you

00:17:55.004 –> 00:17:57.904
can well if you think you heard me you did

00:17:57.904 –> 00:18:00.884
i did if you don’t think you heard me you didn’t i didn’t

00:18:00.884 –> 00:18:04.164
well i mean it’s a famous quote i think yeah it’s

00:18:04.164 –> 00:18:07.224
uh but i i think goes without saying really even though

00:18:07.224 –> 00:18:10.584
i said it no we all said it he’s very accurate so

00:18:10.584 –> 00:18:13.844
we are going to cap off the end of this episode with some

00:18:13.844 –> 00:18:17.264
pep talks and we are targeting it for

00:18:17.264 –> 00:18:20.044
industries that we work with a

00:18:20.044 –> 00:18:22.764
lot individually and if you have one

00:18:22.764 –> 00:18:25.644
of these businesses hopefully this will help give you

00:18:25.644 –> 00:18:31.064
a pep talk today so we are also going to be giving these pep talks in the style

00:18:31.064 –> 00:18:37.504
of famous movie speeches wait uh give me give me something to say in scottish

00:18:37.504 –> 00:18:43.884
so irish is i’ve got a particular set of skills and Scottish is Shrek. Yeah.

00:18:44.344 –> 00:18:50.864
So think about Shrek would be like, oh, oh, I cut near my mess,

00:18:51.604 –> 00:18:54.044
cancel and you’ll stay booked at least a while.

00:18:55.657 –> 00:18:59.877
But years from now, sitting in that quiet salon after the rush has passed,

00:19:00.817 –> 00:19:05.697
would you be willing to trade every appointment from this day to the one,

00:19:06.657 –> 00:19:12.457
to every appointment from this day to that for one chance, just one chance to

00:19:12.457 –> 00:19:17.197
come back here and tell every bargain chain salon, every no-show,

00:19:17.557 –> 00:19:22.477
every box-die disaster, and every can-you-squeeze-me-in,

00:19:23.157 –> 00:19:26.217
text that they may take our lunch breaks.

00:19:26.437 –> 00:19:28.477
They may take our Saturdays.

00:19:28.937 –> 00:19:35.897
They may even take our last clean towel, but they will never take our fully booked commissions.

00:19:37.337 –> 00:19:42.617
Very impressive. I was trying to channel my Sean Connery.

00:19:43.077 –> 00:19:47.797
I did good. So I’m going to do Return of the King. Remember Return of the King?

00:19:48.517 –> 00:19:50.997
Vaguely. I don’t know that I remember the speech. Refresh our memory.

00:19:51.137 –> 00:19:56.377
Aragorn. He’s at Mount Doom, and they’ve got the whole lineup there.

00:19:56.537 –> 00:19:57.857
They’re ready to charge.

00:19:58.697 –> 00:20:04.137
And it’s the, this is not this day, but it is not this day speech.

00:20:07.137 –> 00:20:12.017
Sons of the oven, of the front of house, my brothers and sisters,

00:20:12.697 –> 00:20:17.117
I see in your eyes the same fear that would take the heart of me.

00:20:17.857 –> 00:20:22.897
A day may come when the rush overwhelms us, when the tickets pile high.

00:20:23.277 –> 00:20:28.157
Dough runs thin when we forsake our standards. Burn the crust.

00:20:30.576 –> 00:20:34.496
Break all bonds of hospitality. But it is not this day.

00:20:35.356 –> 00:20:41.176
An hour of bad reviews and empty tables. And the spirit of the shop comes crashing down.

00:20:41.736 –> 00:20:45.576
But it is not this day. This day we fire.

00:20:46.016 –> 00:20:49.616
By all that you hold dear in this kitchen. By the crackle of the oven.

00:20:49.876 –> 00:20:52.996
The stretch of the dough. And the pride of the perfect slice.

00:20:53.456 –> 00:20:56.516
I bid you stand. Makers of pizza!

00:20:57.456 –> 00:21:01.156
Bravo. Bravo. I want to point out, if your oven is crackling,

00:21:01.596 –> 00:21:05.176
you turn it off and troubleshoot it, because I don’t think your oven is supposed to crackle.

00:21:05.976 –> 00:21:11.356
All right. And then finally, we’ve got the famous Independence Day speech.

00:21:12.076 –> 00:21:16.316
Nope, nope, nope. Not Independence Day. No, no. We have a musical selection.

00:21:16.596 –> 00:21:19.276
Musical from The Sound of Music. Why would we do this to people?

00:21:19.556 –> 00:21:21.096
Because it will be beautiful.

00:21:21.456 –> 00:21:26.036
Well, just never really sang in my life. Oh, no. This is going to lay this out there.

00:21:26.196 –> 00:21:29.916
This is going to be so good. I have no idea what this song is supposed to sound

00:21:29.916 –> 00:21:31.576
like, so I’m just going to go.

00:21:32.976 –> 00:21:36.616
It’s an old song, so I love this. You don’t know what the tune sounds like?

00:21:37.096 –> 00:21:41.896
I haven’t watched this movie in like… I sang it for you. All right. Yeah. All right.

00:21:43.476 –> 00:21:49.216
So let them bring on all their problems. I’ll do better than my best.

00:21:49.276 –> 00:21:53.896
I have confidence. They’ll put me to the test, but I’ll make them see.

00:21:53.916 –> 00:21:56.856
I have confidence in me. Thank you.

00:21:57.953 –> 00:22:02.553
You chose that over this monologue? I love that. That was awesome. Hey, man. Gorgeous.

00:22:02.933 –> 00:22:09.713
It was kind of almost as much as, hey, I miss the fact that Luke and Leia are brother and sister.

00:22:11.693 –> 00:22:15.313
Bravo. Good for you, man. Good for you. Just put it out there. Just put it out there.

00:22:15.573 –> 00:22:21.993
Absolutely. Since we already have the mic set up, I’ll do the Independence Day one just as a cap.

00:22:22.453 –> 00:22:24.333
And this is for, unless you want to do it.

00:22:24.953 –> 00:22:30.033
No, no, no. I do, but I want you to do it. This is for realtors.

00:22:30.393 –> 00:22:33.413
And remember Independence Day? Yeah, no, it’s a great city.

00:22:34.413 –> 00:22:39.713
In less than an hour, buyers will come from across the city and will be launching

00:22:39.713 –> 00:22:43.253
the largest open house campaign in the history of this market.

00:22:44.233 –> 00:22:48.193
Market. That word should have new meaning for all of us today.

00:22:48.833 –> 00:22:52.693
We can’t be consumed by our petty differences anymore, not by zip codes,

00:22:52.873 –> 00:22:55.093
not by lead sources, not by headshot quality.

00:22:55.493 –> 00:22:58.073
We will be united in our common interests.

00:22:58.773 –> 00:23:01.833
Perhaps it’s fate that today is the first day of the quarter,

00:23:02.153 –> 00:23:05.293
and you will once again be fighting for our freedom.

00:23:06.073 –> 00:23:08.153
Not from tyranny, oppression.

00:23:10.430 –> 00:23:16.750
From stale listings, from lowball offers, from buyers who say they’re just looking.

00:23:17.330 –> 00:23:20.530
We’re fighting for our right to list, to close.

00:23:20.890 –> 00:23:25.890
And should we win the day, this will no longer be known as just another Saturday showing.

00:23:26.130 –> 00:23:32.370
But as the day when every agent declared in one voice, we will not go quietly into expired listings.

00:23:32.630 –> 00:23:35.070
We will not vanish without a price reduction.

00:23:35.370 –> 00:23:38.690
We’re going to follow up. We’re going to survive escrow.

00:23:39.270 –> 00:23:42.250
Today we celebrate our Commission Day!

00:23:50.030 –> 00:23:53.530
Anyway, I watched that movie a lot. Oh my god, not only did you nail the speech,

00:23:53.770 –> 00:23:55.390
but your trumpet playing was better than mine.

00:23:55.770 –> 00:23:59.330
Well, I was using my mouth. You had an actual trumpet. I was using my mouth

00:23:59.330 –> 00:24:01.850
too. It did not go well. Bravo!

00:24:02.430 –> 00:24:04.930
Bravo! Encore, I think is really what I’m looking for.