How to Start an Auto Repair Loyalty Program

Did you know that it costs your auto shop five times more to acquire a new customer than to keep an existing one? Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program. Research shows that 79% of […]

The Best Direct Mail Companies for Auto Shop Coupon Advertising

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While it’s very tempting to focus on digital marketing for your auto shop, don’t pass on tried and true methods like direct mail. These more traditional but proven techniques are still going strong. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since […]

5 Things You Need to Create Your Auto Shop’s Brand

man looking at brand image

As an auto shop owner, you are someone’s competition. You and your competitors are trying to make a name for yourselves. So how much is it worth to stand out from the crowd? Getting your message out and letting people know why they should be visiting you and not the auto shop down the block […]

5 Tactics to Increase Your Average Repair Order

Which would you prefer? A good stable relationship or a one-time fling? Okay, so I’m not talking about dating, I’m talking about auto shop customers. While some businesses can survive with one-and-done customers, the most profitable ones build a foundation of trust and respect that keeps customers coming back. Some years ago, I chose a […]

The Crazy Truth about SEO for Auto Repair Shops

Do you feel like you’ve done all you can for your online marketing strategy, but because you haven’t implemented Search Engine Optimization (SEO) for your Auto Repair Shop it’s simply not enough? What if we told you that although people are constantly trying to appease the almighty Google, SEO may not even be necessary. Well, […]

A Surprising (and Proven) Strategy to Advertise Your Auto Dealership

woman at auto dealership

Are you looking for new ways to advertise your auto dealership? Year-end and seasonal blow-out sales may help increase traffic temporarily. But how do you keep a steady stream of customers without profit-cutting incentives or waiting for rebates from manufacturers? The best kind of advertising campaign for your auto dealership is one that builds your […]

How to Use Auto Repair Email Marketing to Increase Your Shop’s Profits

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If you can increase your Average Repair Order (ARO) you can improve your profits. Auto repair email marketing is a great tool to help you do that. Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. One […]

5 Steps to Creating a Facebook Business Page for your Auto Shop

You already flaunt to friends and family on Facebook.  How about showing that same zeal by showcasing your auto shop and the services it provides to customers on your Facebook business page? The time spent in creating and engaging with a Facebook business page is well worth it to reach millions of customers. It’s completely […]

What is SMS Marketing? How Can I Use It For My Auto Shop?

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No matter where you go, take a good look at the people around you. You’ll see that they are usually no more than arm’s length away from their cell phone. People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. […]

A Simple Checklist for Creating an Auto Shop Website

hands typing on laptop

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad.  There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Whichever route you choose […]