How to Increase Customer Spend at Your Restaurant
Restaurants operate on infamously slim profit margins. It’s extremely difficult to get rich in the restaurant business; even for a simple dish like a sandwich, you have to pay for all the different ingredients and employee labor, the most crucial and expensive piece. Then customers expect it to cost next to nothing. You’re lucky even […]
How to Use Yelp For Salon Owners
Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Still, these lessons can be applied to other business types as well. Always remember that […]
Using Facebook and Instagram for Small Businesses
Long gone are the early days of the internet, when computers were prohibitively expensive and smartphones were yet to exist. Almost as long gone are the early days of social media, when people assembled on message boards as the primary online social medium. MySpace has come and gone. Social media is an integral part of […]
How do Groupon Restaurant Deals Work?
Have you ever used Groupon? Founded in 2008 in Chicago, Groupon is a major player in the e-commerce world. The company reached a $1 billion valuation barely 16 months after they began business, the fastest any company had ever reached that major milestone. Even if you have used Groupon, whether as a customer or a […]
Does Your Small Business Need to Hire a Digital Freelancer?
Let’s face it, a lot of work goes into running a business. Small business owners are asked to wear a lot of hats and manage many projects simultaneously. It’s okay to ask for help when you need it, mainly when that help will be used for a digital project outside your comfort zone. You may […]
Is Your Restaurant Branding Working?
So you’ve selected your branding and hit the ground running. You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. It’s safe to say you’re starting to get your community’s attention — but is your branding working? Good branding can help you lure in […]
How to Create a Social Media Strategy
Whether you’ve heard the term or not, every small business needs a “social media strategy.” Like you would outline any advertising strategy or campaign, establishing a clear guide and list of your posts’ expectations can help you get the ball rolling. For some, this may be a matter of figuring out how often you want […]
How to Beat Writer’s Block When it Comes to Social Media Posts
It may be hard to believe, but yes, even social media managers get writer’s block. In today’s world, it can be exhausting to try to think of a new prompt or message to share every single day. Pushing yourself to be carefree and creative takes a lot of careful planning. Influencers make it easy, but […]
6 Advertising Platforms And How to Use Them
When it comes to advertising, it’s best to feel out all your options. In some cases, it can be helpful to take advantage of different mediums during different seasons. For example, sponsoring a local sports team in the spring is a great way to reach your community and add some local flair to your campaign. […]
5 Ways to Win New Customers For Your Salon
Whether you’re a new salon or a household name, everyone has slow days. While some salon owners might close or focus on prep and maintenance during these times, there are plenty of ways to get customers in the door. Remember that the easiest way to win new customers is through solid marketing. You may be […]