Cartvertising, How Does It Work?

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If you’re not familiar with Cartvertising, it’s time to learn. Shopping Cart Advertising, what we call Cartvertising, is a type of grocery store advertising that more people are trying because of its great return on investment with repetition, exposure, and targeting.

These three concepts are the heart of any successful advertising campaign and are a way to gauge the success of your advertising and customer outreach.

 We work to connect local businesses with grocery stores and help them hack into the most reliable consumer audience in town. Think about it. Almost everyone runs to the grocery store once or twice a week —why not capitalize on that audience 

Additionally, these shoppers are already bent on perusing and purchasing products, so advertisements can appear less intrusive. Between securing a reliable audience and realizing how affordable shopping cart advertising costs are, it’s an easy decision to try Cartvertising yourself.

 

Repetition 

As mentioned (😊), repetition is one of the most important parts of any advertising campaign. A consumer who only sees an ad once is a consumer lost.

We can use the phrase “effective frequency” to look deeper because it’s the number of times a person must be exposed to an ad before he or she responds. As far back as 1885, Thomas Smith wrote in his guide, Successful Advertising, that customers needed to see an ad twenty times before purchasing a product.

While that seems a bit extreme today, several research papers demonstrate that an ad needs to be seen 7-8 times before a customer takes action.

 The best part of choosing carts for your campaign is that the majority of shoppers use shopping carts. This means when a customer reaches for a cart, trying to find theirs after picking something up or just pushing it around, they’re looking at your ad over and over again. When they move down an aisle and try to skirt by someone else, there is your ad in plain sight once more.

This crazy amount of repetition is one of the highlights of choosing the Cartvertising program for your in-store supermarket advertising. However, it’s still just one-third of a powerful formula for advertising success.

 

Exposure

 How your ad is delivered and presented to the customer is called exposure. Think about annoying pop-ups and how their brash presentation makes you want to click away immediately. This exposure is comparable to finding take-out menus stuffed into your mailbox or under your windshield or running into an all too aggressive employee pestering you to come to their kiosk in the mall.

 One of the perks of grocery store advertising is you know your customers are already planning on sifting through products and hoping to find advertised specials. It’s not like you’re interrupting them when they’re reading, you’re just inviting them to shop while they’re already shopping!

 Moreover, most grocery stores do everything they can to set a relaxing mood, so customers stay in the store as long as possible. In doing so, they ensure that the average shopper is spending about 47 minutes in the store every time they visit. Imagine a customer sitting in front of a billboard for 47 minutes —it just doesn’t happen.

 With shoppers spending this long in stores just inches from your advertisement, it’s guaranteed that your ad will make an impression on them. Then when they return to the store a few days later, they’ll recognize your ad, and that impression will grow into greater and greater familiarity with your business.

When looking to build brand and reputation, critical elements for trust, this kind of obvious but not obtrusive exposure makes Cartvertising one of the smartest moves your company can make.

 

Targeting 

 When you’re advertising, you need to make sure you’re reaching the right potential customers. Trying to pinpoint your most viable customer base is called ‘targeting,’ and it’s especially important for local businesses.

If you’re a small restaurant turning to online advertising, but your ad only reaches people in another state, it’s not going to be effective. Likewise, if you can zero in on your neighbors with locals-only deals, you’re probably going to gain a healthy bump in business.

 Targeting can occur by persona or by geography. Persona targeting looks at your customers and asks the question, “What do my customers do, and where would they see my ad?”

Alternatively, Geographic targeting is based on where your customers live, play, or work. Signage is an easy way to reach people where they already are, and grocery store advertising allows you to combine both types of targeting.

 Most grocery stores pull 85% of their customers from a 3-mile radius of the store. Also, most of these customers are visiting at least once a week, and some even run in every other day. With 32 million Americans shopping on any given day, 1 out of 7 people could be seeing your ad each day!

 These are unbeatable numbers and the core of what makes Cartvertising work. With the recent surge in online advertising, many businesses wonder why they should choose physical advertising like in a grocery store.

While it might not be the right option for a new app or search tool, if you’re a restaurant, nail salon, dry cleaner, or realtor, you can’t afford to pass on such highly targeted or hyper-local advertising.

 

What’s Next? 

 

If you want to learn more about Cartvertising advertising rates, you can easily fill out our form and receive a free quote.

We’ve compiled more stats and research on the same page to bring our point home and break the process down by its core results.

Whether you’re a local business trying to cash in on a big opportunity, or a nationwide company hoping to rebrand more intimately, with a presence in about 70% of grocery stores in the United States and Canada, we’ve got you covered.

 If you’re still unsure why you should choose this option over any other, it’s okay. Please take a few days to mull it over, and research any other campaign you’re looking into.

Somewhere along the way, you’ll probably get hungry or need to run out to grab paper towels or coffee. When one of those needs brings you out and about and into a grocery store, you’ll know what we’re talking about.

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