How to Use Calls to Action for Quick, Engaging Advertising

Most small businesses don’t have the means to hire a social media manager, so it’s up to the owner to produce their company’s content. Managing a mix of social media accounts or email newsletters is a lot of work, and without the right message, you could end up wasting hours on content that gains little […]

4 Reasons Why Coupon Advertising Works

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out. […]

The Five Best Twitter Tips for Lawyers

law firm

Does the thought of using Twitter send chills down your spine? If it does, but you’re still intrigued by its ability to build brand familiarity, recognition, and voice, then you’re in the right place. The Twitter-sphere is a complicated place to understand fully. Your tweets simultaneously show up alongside national competitors and small businesses, and […]

6 Social Media Prompts for Small Businesses

When you first start your organic social media strategy, it probably feels easy to develop social media prompts for your company’s profiles. If anything, you might feel like you have too much content to share and want to get it out there as soon as possible! It’s important to take a deep breath and pace yourself. […]

How to Start a Restaurant Blog

person using laptop

If your restaurant has a website, you’re halfway to creating a blog. Blogging is an effective way to reach hungry consumers in your area and build an audience. By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Blogs are a great way to take […]

5 Tips to Create a Brilliant Restaurant Sign

Restaurant Sign

Zoom! That’s the sound of customers driving past your restaurant. Without a bold, branded outdoor restaurant sign, potential customers may be passing up your business for something that looks more appealing. To capture the eyes (and hearts) of your local consumers, you need to stand out with your signage. Here are 5 tips for creating […]

How to Build Your Nail Salon’s Menu

nail salon menu

When we say “Nail Salon Menu,” we’re talking about your salon’s list of services. Building a list is about providing information to your current and potential customers in a clear, accessible format so that they can make informed buying decisions. The right design will lure your customers in and give them an easy path from […]

How to Send Push Notifications From Your Dry Cleaning Business

push notification

If you think your business doesn’t need a website, then you’re wrong. One reason why large companies and chains steal customers away from local businesses is simply because they’ve built a brand too big to fail.  Clients accept the frustrations that come with trusting large, impersonal chains because it seems accessible, reliable, and legitimate. No […]

How to Build an Online Appointment Book For Your Salon

salon appointment

Today, 35% of people prefer to book their appointments online. For people under 35, that number is even greater, with many refusing to book over the phone or in person. With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a […]

How to Build the Best Legal Blog

law firm

Today, legal blogging is a competitive world. Many law firms have turned to blogging to reach potential clients and keep their brand relevant during Covid-19. The pandemic may have limited how businesses pursue client outreach, but it’s also created a competitive content market online. While it may look easy, there’s actually a lot to running […]