6 Advertising Platforms And How to Use Them
When it comes to advertising, it’s best to feel out all your options. In some cases, it can be helpful to take advantage of different mediums during different seasons. For example, sponsoring a local sports team in the spring is a great way to reach your community and add some local flair to your campaign. […]
7 Apps For Small Business Owners
Whether you’re connecting with customers on social media or playing email tag with important clients, every small business owner needs to organize their life online. When you’re first starting, creating and maintaining social media profiles can seem overwhelming — but that’s just the beginning. Once you’ve built out your best version of your business online, […]
5 Ways to Win New Customers For Your Salon
Whether you’re a new salon or a household name, everyone has slow days. While some salon owners might close or focus on prep and maintenance during these times, there are plenty of ways to get customers in the door. Remember that the easiest way to win new customers is through solid marketing. You may be […]
Cartvertising: How to Advertise in Your Local Grocery Store
Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Shopping cart advertising is an affordable, high-profile means for local businesses to advertise, […]
Restaurant Trends: What to Cash In On and Why
Look, whether you love avocado toast or not, the trend came and conquered. Those restaurants that were able to cash in on the quick, millennial food made serious profits off a loaf of bread, so it’s important to take advantage of trends wherever you can. Adopting trends can often trigger a question of integrity. Some […]
How to Take Perfect Product Photos
Today, more and more small businesses use social media to get their name out there. Filling out your profile may seem easy — you probably have many photos from over the years to show what your brand is all about. If you’re a new business, you might have invested in a professional photographer to help […]
How to Rebrand Your Business
Whether your business has been open for a decade or just two years, only you can know when it’s time to rebrand. There’s no “time-limit” for successful branding, but at a certain point, you’ll likely feel the pressure to update your business. When it comes time to revamp your appliances, services or rethink your brick & […]
Reset Your Marketing Strategy in 5 Minutes
Everyone makes New Year’s Resolutions — so why wouldn’t your business? The New Year is a great opportunity to review the goals you set last year and evaluate whether they are still your main priority. Maybe your business met and surpassed heights you never imagined in years prior, or maybe you’ve found some new ideas […]
How to Design the Best Dry Cleaning Coupons
Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Unlike a storewide BOGO or promotional […]
How to Build Your Brand from Scratch
What do we mean when we talk about “Branding”? To compete with national chains, you’ll have to have a strong grasp on this concept — especially if you’re just starting out. Part of why huge companies can move so easily from state to state is because of a concept called “brand recognition.” When consumers recognize […]