5 Small Business Marketing Tips
Nike. Pepsi. McDonald’s. Macy’s. What do these companies have in common? They’re all massive, established organizations with big marketing budgets. They can buy as many ads as they want, wherever they want, whenever they want. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you […]
6 Questions to Ask Yourself About Your Ads
Whether you’ve been running advertisements for years or you’re only now thinking about purchasing your first billboard advertising run, it’s always helpful to take a step back and evaluate. Marketing is all about iteration. Ask yourself questions like “Is my message clear?” and “how does my marketing collateral look compared to my competitors’ collateral?” We’ve […]
Why Is My Business Not Making Money?
Let’s face it — owning a business is rarely easy. Your employees can often clock out, go home for the day, and do whatever it is they do with their lives. But, unfortunately, you may not have that luxury. Business owners have a million and one things to worry about at all times: revenue, employee […]
What is a Go-to-Market Strategy?
The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated content. For the uninitiated, it can be a little bit confusing. In addition, hearing two marketers talk shop, or even reading a guide to marketing techniques, can be pretty intimidating. However, once you have a basic understanding of some of […]
How to Make Your Marketing More Effective
It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertisements, don’t be saddened if business doesn’t begin booming immediately. If it does — congratulations, you must have designed some impactful, well-placed marketing materials. For everyone else, we have some tips on how to make your marketing more […]
An Introduction to Digital Advertising
Advertising has come a long way over the years. Once upon a time, you might hire someone to stand outside your business and yell at passersby. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. If […]
What is the Marketing Funnel?
In a perfect world, you purchase some advertisements, they run, and you immediately have a much bigger customer base knocking down the doors of your business. If only it were that simple. No, marketing is more complex than that, both an art and a science. To track the customer journey, professional marketers tend to think […]
How Important is Local Advertising?
Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in your browser at this very moment. Online advertising is incredibly pervasive. Google is an advertising company masquerading as a search engine company. Alphabet, Google’s parent company, collects 80 percent of its revenue from advertising. Google ads generated […]
User-generated Content and Marketing
A few decades ago, marketing was somewhat of a monolith. The stereotype of “Mad Men,” heavy-drinking, suit-wearing professionals working in offices high above New York City’s Madison Avenue, is based in truth. But, then, advertising was done by specialized professionals. Today, it’s much more democratized. Even business owners with a zero-dollar marketing budget can effectively […]
The Importance of Existing Customers
Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that’s only part of it. It’s just as important to maintain and please your existing customer base. Maintaining your current assets isn’t always as glamorous or exciting as acquiring new assets, whether those assets be customers, old blog posts, […]