Category: Uncategorized

15 Restaurant Design Ideas That Will Increase Your Customers

While your menu is the restaurant’s main appeal, it isn’t the only item to help you sell more and generate repeat clients. Your restaurant’s design and decor will also impact, and the significance of restaurant interior design cannot be overstated. Even eight years back, customers agreed that interior design influences their dining experience with a […]

Receipt Marketing: How to Unleash the Power of Your Receipt

Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts can be used for more than just transaction information; they can also be used for marketing and advertising campaigns. In this blog article, we’ll explain why receipt advertising is important, what benefits it may give to merchants, […]

How Profitable Are Auto Repair Shops? It Depends on These Factors.

According to IBISWorld, the United States has roughly 258,000 auto mechanic shops, making auto repair a $63 billion sector. However, how profitable are vehicle repair shops, particularly tiny auto repair shops? Though overall sales are vital, business owners need solid margins to stay afloat. Therefore, it’s critical to understand how to run an auto repair […]

How Much Should a Real Estate Agent Spend on Marketing?

The amount of money you should spend on marketing as a real estate agent is entirely dependent on your income and available resources. Most agents recommend allocating 10% of your commission money to marketing. However, that may not be enough if you’re beginning to start. New agents may find it challenging to come up with […]

How to Prepare for the Unpredictable Slow Times at Your Auto Repair Shop

There are highs and lows in any business. There are periods when things are hectic and when they are not. But, let’s face it: they’re slow. This blog article will explain how we came to this conclusion and what we did to prepare for future years. How can you know whether you’re in the middle […]

The Best Auto Repair Advertising Slogans And How To Create Your Own

Have you ever thought about advertising your auto repair shop? If so, you know how difficult it is to develop a memorable slogan. So how do you create a catchy slogan that would entice people to come into your store? You’ll be able to create the appropriate motto for your car repair shop using these […]

6 Steps to Writing a Winning Real Estate Ad

Advertisements are everywhere – online, on TV, on the side of the road, in our mailbox, and so on. If done effectively, advertising your real estate business can be a very successful strategy to help it scale. Don’t waste your time, effort, or money putting out an ad. Instead, study this real estate advertising guide […]

14 Low-Cost Marketing Ideas for Small Businesses

No marketing firm? No problem. Even inexperienced marketers can use effective marketing strategies without spending a dollar. Here are 14 small business marketing suggestions that you and your team may action right away. 1. Use drip marketing to convert leads into customers. A drip campaign is a series of emails sent automatically on a set […]

Ten Big Impact Marketing Ideas for Your Small Business

Creating a marketing plan that adds real value to your business is one of the biggest challenges for small business owners. Marketing is what brings more potential customers to your business and maintains their interest. To reach more people, you must combine offline and online marketing efforts. You can start implementing an effective marketing strategy […]

Non-Cheezy Marketing Ideas for Your Pizza Shop

There’s no doubt that pizza is among the most popular foods in the restaurant industry, and many people are willing to spend a great deal of money on the food. The American pizza industry is estimated to be worth over $46.24 billion in 2020. For independent local businesses to compete with larger chains, they need […]

Real Estate Marketing Ideas Guaranteed to Open More Doors

As a real estate agent, you want to make home buyers’ dreams come true by finding them a home that matches their needs and budget. To achieve this goal, you need to reset your marketing strategy and implement powerful marketing ideas to help your clients find their future homes. Whether you are starting your own real estate […]

Hungry for the Best Restaurant Advertising Ideas?

With many restaurants competing for potential customers’ attention, the food and restaurant industry can be tough to navigate. However, the best restaurant marketing strategies center on your food’s quality and well-placed promotions. Advertising for a restaurant is extremely important to help you stand out from the competition. Using print and online advertising allows you to target […]

How a Real Estate Marketing Agency Will Help You Close More Deals

Marketing is often the most important factor in determining a real estate agent’s career success. Investing in a long-term marketing strategy is essential to increasing your reach and ultimately closing more sales. Your go-to-market strategy must include knowing your market and customer and defining your unique value proposition to develop your goals and sales strategy. Any real […]

Three Tasteful Marketing Ideas for Your Restaurant

As a restaurant owner, you have a lot to handle, including marketing your restaurant. It’s not always easy to find new ideas to update your guide to restaurant marketing, but this is a crucial step that can help your business thrive. To enhance your restaurant marketing plan, implement these three essential ideas. 1. Make Local SEO […]

How to Perk Up Your Coffee Shop Sales

Independent coffee shops require a strong marketing approach to attract new customers and keep old ones coming back for more. As a coffee shop owner, you have an advantage in attracting customers based in your local community since coffee isn’t going out of style any time soon. To get more coffee drinkers through the doors […]

How to Super Size Earnings for Your Fast Food Restaurant

Fast food restaurants offer convenient ways to make meals for people who prefer quick service compared to traditional cuisine when they dine out. Fast food companies have regional and national marketing strategies. However, independent, quick-service restaurants must think outside of the usual guide to restaurant marketing to establish local rapport. As a result, innovative marketing ideas for […]

10 Ways to Promote Your Pizza Restaurant

Pizza is one of the most popular foods in America, but there’s stiff competition when appealing to your customer base. In 2020, there were 78,092 pizza shops in the United States, with about 53% of them being independent pizzerias. Your pizza restaurant can attract customers and stand out from the competition by using unique restaurant marketing tactics. […]

Time to Get Your Tire Sales Marketing Strategy Aligned

Keeping up with emerging marketing trends and reaching current and future customers is more challenging than ever in the tire sales industry. While launching a website with SEO keywords is one way to reach your audience, you need to be innovative to get your message across to your customers. Tire sales businesses can stay ahead […]

Auto Body Repair Marketing That Won’t Put a Dent in Your Wallet

Every auto body shop needs effective marketing to run a successful business. The right marketing plan helps get your business noticed. Your advertisements engage your existing customers and draw in new clients so you can increase your revenue. A successful marketing campaign doesn’t have to break your small business’ budget. Cost-effective marketing ideas for auto body […]

Five Shiny Car Wash Marketing Ideas

Car wash operators are always looking for new ways to grab the attention of their customers. They can do this by using a combination of auto shop advertising campaigns and creative tactics. The following five car wash advertising ideas can help you keep your brand name top-of-mind with existing customers and attract new ones. 1. Host Social […]

How to Grab Attention for Your Car Detailing Business

Getting more customers for your car detailing business can be challenging. As of 2021, there are 55,807 car wash and auto detailing businesses in the United States, representing a decline of 1.7% from 2020. Despite this, the auto detailing industry’s market size remains steady at $13 billion. For you to get business for auto detailing, you need to […]

Five Ways to Fix Flat Sales for Auto Repair Shops

The auto repair industry is competitive. The number of auto repair and maintenance centers in the United States increased by more than 13,000 in the last quarter of 2020. As a small business, you have many options for marketing your shop, but it’s tough to know where to start so you can increase your sales and […]

Need Help Marketing Your Auto Repair Business?

Marketing can be challenging for an auto repair shop. Of course, as a small business owner, you want to focus on helping your customers, but marketing your auto repair business is necessary for success in today’s competitive world. Investing in professional website design isn’t enough to make your business stand out. Some auto repair shop marketing […]

Tactics to Measure Your Advertising Return on Investment

Advertising services aren’t cheap, so you want to ensure your business gets a good return on its initial costs. Evaluating the performance and impact of an advertising campaign helps you see if the initial value of the investment is worthwhile. It also lets you know how to reach your audience and which advertising strategies work best for […]

How to Get Your Product to Stand Out at the Checkout Line

The grocery store checkout aisle is a competitive place. It’s not just the big brands fighting for your customer’s attention, but also small items like candy and gum. Packaging design and product positioning are two ways for your product to stand out in this crowded space. You can also use digital marketing and in-store grocery store […]

How Impressions Work Into Your Advertising Strategy

Your business won’t succeed without brand awareness and audience engagement. Increasing your reach and impressions through advertising grows your brand awareness and can boost your sales. Experienced advertisers like IndoorMedia understand the importance of impressions in your physical and digital advertisements, including your social media strategies. Our staff can help your business increase impressions and brand […]

10 Effective Uses for QR Codes

QR codes are a simple and effective way to engage your customers. Although QR codes were introduced in Japan in 1994 by Denso Wave, they did not become popular in the United States until the 2010s. Smartphones no longer need a separate QR code reader or QR code scanner app to use them; all you need […]

How to Promote Your Restaurant Takeout Business

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. This underscores the importance of promoting takeout as a restaurant business. Some creative restaurant promotion ideas can help promote your restaurant […]

How to Develop a Customer Persona and Why it’s Important

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. It allows them to speak directly with potential clients based on their goals and needs. By identifying your target audience and creating marketing personas, you can develop better products or services […]

How a Thank You Note Can Be Your Secret Weapon

Everyone wants to be recognized for an act of kindness. While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for […]

How to Create Effective Coupons

Now, more than ever, customers are looking for deals. To meet the needs of these customers, businesses need a way to reach them effectively. One of the most popular ways is through coupons. Coupons can bring in new customers and retain your existing client base. They can be a powerful tool in reaching out to […]

Don’t Sell Features, Solve a Problem

Effective advertising addresses the desires and issues of your customers. It offers your products or services as solutions to their problems. Advertising product features alone is a less effective strategy than using problem-solving techniques and benefits in your marketing campaigns. Solving your customer’s problems adds value and shows that your business understands your customers’ needs. […]

If You Want Free Advertising, Optimize Your Google MyBusiness Page

Google My Business (GMB) is a free Google service intended for local businesses. This free tool offers numerous advantages for business owners looking to become more visible on the world’s largest search engine. More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making […]

5 Small Business Marketing Tips

Nike. Pepsi. McDonald’s. Macy’s. What do these companies have in common? They’re all massive, established organizations with big marketing budgets. They can buy as many ads as they want, wherever they want, whenever they want. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you […]

6 Questions to Ask Yourself About Your Ads

Whether you’ve been running advertisements for years or you’re only now thinking about purchasing your first billboard advertising run, it’s always helpful to take a step back and evaluate. Marketing is all about iteration. Ask yourself questions like “Is my message clear?” and “how does my marketing collateral look compared to my competitors’ collateral?” We’ve […]

Why Is My Business Not Making Money?

Let’s face it — owning a business is rarely easy. Your employees can often clock out, go home for the day, and do whatever it is they do with their lives. But, unfortunately, you may not have that luxury. Business owners have a million and one things to worry about at all times: revenue, employee […]

What is a Go-to-Market Strategy?

The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated content. For the uninitiated, it can be a little bit confusing. In addition, hearing two marketers talk shop, or even reading a guide to marketing techniques, can be pretty intimidating. However, once you have a basic understanding of some of […]

How to Make Your Marketing More Effective

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertisements, don’t be saddened if business doesn’t begin booming immediately. If it does — congratulations, you must have designed some impactful, well-placed marketing materials. For everyone else, we have some tips on how to make your marketing more […]

An Introduction to Digital Advertising

Advertising has come a long way over the years. Once upon a time, you might hire someone to stand outside your business and yell at passersby. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. If […]

What is the Marketing Funnel?

In a perfect world, you purchase some advertisements, they run, and you immediately have a much bigger customer base knocking down the doors of your business. If only it were that simple. No, marketing is more complex than that, both an art and a science. To track the customer journey, professional marketers tend to think […]

How Important is Local Advertising?

Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in your browser at this very moment. Online advertising is incredibly pervasive. Google is an advertising company masquerading as a search engine company. Alphabet, Google’s parent company, collects 80 percent of its revenue from advertising. Google ads generated […]

User-generated Content and Marketing

A few decades ago, marketing was somewhat of a monolith. The stereotype of “Mad Men,” heavy-drinking, suit-wearing professionals working in offices high above New York City’s Madison Avenue, is based in truth. But, then, advertising was done by specialized professionals. Today, it’s much more democratized. Even business owners with a zero-dollar marketing budget can effectively […]

The Importance of Existing Customers

Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that’s only part of it. It’s just as important to maintain and please your existing customer base. Maintaining your current assets isn’t always as glamorous or exciting as acquiring new assets, whether those assets be customers, old blog posts, […]

What is B2B Marketing?

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. A recap of what these terms mean: B2C means “business to consumer,” while B2B means “business to business.” […]

What is B2C Marketing?

Do you know the difference between B2C and B2B? No, these aren’t text message abbreviations like LOL (laugh out loud) and BRB (be right back). Instead, they’re business terms that are of particular importance for marketers. B2C stands for “business to consumer,” and B2B stands for “business to business.” These abbreviations are most commonly used […]

Who is the Audience for Grocery Store Advertising?

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you hit your goals? If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth? Sure, some folks might react well to your advertisements and patronize […]

Timing Your Marketing Strategy

Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your customer base, working out a budget that works for your business, choosing which marketing channels to run your advertisements on, and then following through. Iteration is always a vital part of this process. Implement, test, study the results, […]

Twitter and LinkedIn for Small Businesses

Do you have any social media accounts for your business? Which ones do you use? For most businesses, it’s worth maintaining at least one social media account. However, depending on what your business does and sells, different social media platforms offer specific benefits and uses. The most popular social media network in 2021 is Facebook. Instagram is […]

How to Create and Manage Marketing Materials

So you’ve decided to start creating advertisements for your business. You’ve done all the research. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage […]

A Guide to Yelp for Restaurant Owners

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the days when all a restaurant needed to do was set up shop, hope for a review in a local paper, some foot traffic, and word-of-mouth recommendation to drive business. There are over 1 million restaurants in the […]

Why Physical Advertising is Still Important

It’s 2021, and the world is well into the digital age. The internet rules the world — people live on social media. For example, there are about 2.85 billion monthly active users on Facebook, which is a little more than a third of the world’s population. If you have an iPhone, you probably get a notification about […]

Why Truth in Advertising Matters

Truth in advertising is of crucial importance. You’ve likely heard people talk about it before — it’s common sense. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french […]

How to Market for Your Restaurant’s Niche

People go to different restaurants for different reasons. Let’s say you live in a busy downtown area with dozens of different eatery choices. You probably have your weekday breakfast spot. There’s a weekend brunch spot. There’s a special occasion (birthdays and such) brunch spot that’s a little pricier. There’s a coffee shop for mornings when […]

How to Drive Business to Your Salon or Barbershop

Everybody needs haircuts, it’s a fact of life. Some people maintain standing weekly appointments with the same barber for decades; some people only go once every few months; some people do walk-ins whenever fancy strikes. Hair ends up on the shop floor regardless. In a study completed in May of 2020, there were an estimated 302,410 hairdressers, […]

Best Advertising Strategy for Auto Shops

As recently as 2019, there were 276 million registered motor vehicles in the US. Those millions include everything from buses to cars to motorcycles. That’s more than one motor vehicle for every adult in the country. Ever since Henry Ford first activated his great assembly lines, America has been the land of the car. Some 4 million […]

How Far Customers Are Willing to Travel to Spend Money

You can’t have a business without customers. It’s a simple, obvious fact, but it must be said. Centuries ago, if you wanted to sell food, you could go set up in a small frontier town, churn out beans or bread, or whatever you wanted, and have a steady stream of customers. You were probably the […]

Using Contests to Promote Your Business

It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing boutique, or a barbershop, as long as you’re selling something that looks good in pictures, you need to be on Instagram, Facebook, or one of the other platforms, depending on your specific niche. Why? It all comes down […]

How to Increase Customer Spend at Your Restaurant

Restaurants operate on infamously slim profit margins. It’s extremely difficult to get rich in the restaurant business; even for a simple dish like a sandwich, you have to pay for all the different ingredients and employee labor, the most crucial and expensive piece. Then customers expect it to cost next to nothing. You’re lucky even […]

The Importance of Great Service for Small Businesses

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole time, and leaves a big mess, are you going to call the same company next time or deal with their unprofessionalism again? Even if they’re slightly cheaper than a more service-oriented […]

How to Use Yelp For Salon Owners

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Still, these lessons can be applied to other business types as well. Always remember that […]

Pandemic Lessons for Restaurant Owners

The pandemic has been an extremely tumultuous time for just about everyone. Both individuals and businesses were hit hard. With most states having reopened to some extent, vaccination rates rising, and unemployment numbers far better than they were in the summer of 2020, things are looking up. That said, many restaurants are still struggling to […]

Using Facebook and Instagram for Small Businesses

Long gone are the early days of the internet, when computers were prohibitively expensive and smartphones were yet to exist. Almost as long gone are the early days of social media, when people assembled on message boards as the primary online social medium. MySpace has come and gone. Social media is an integral part of […]

Creating a Dry Cleaning Marketing Plan From Scratch

The dry cleaning business is both easy and difficult. If your business has been open for many years, you likely have a solid base of regular customers. They come in once a week to drop off their suits, and occasionally they bring items from other family members, too. Sometimes you get customers who come in every […]

How do Groupon Restaurant Deals Work?

Have you ever used Groupon? Founded in 2008 in Chicago, Groupon is a major player in the e-commerce world. The company reached a $1 billion valuation barely 16 months after they began business, the fastest any company had ever reached that major milestone. Even if you have used Groupon, whether as a customer or a […]

How to Create a Restaurant Website

You’ve finally done it: the restaurant you’ve been dreaming of for years is ready to open. Soon, customers will be sitting down and ordering your food. Drinks poured, laughter filling the dining room. Families enjoying a night out, friends catching up over happy hour drinks. You and your hardworking staff running around and making it […]

Virtual Events: What Your Small Business Needs to Know

Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Hosts and guests alike have found that these events are easier to organize and attend and […]

Does Your Small Business Need to Hire a Digital Freelancer?

Let’s face it, a lot of work goes into running a business. Small business owners are asked to wear a lot of hats and manage many projects simultaneously. It’s okay to ask for help when you need it, mainly when that help will be used for a digital project outside your comfort zone. You may […]

Buyer Persona Explainer

If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essentially refers to your business’s ideal customer — and some business owners go as far as to name them. This “buyer persona” can help you hone in on your ideal audience and find ways to better shape your […]

6 Tips for Small Business Award Winners

It seems like every time you turn the corner, there’s another “award-winning” restaurant. At this point, most restaurants are so heavily decorated, having an award is the bare minimum. Awards can be challenging to procure, and once you have one, it’s not clear what you need to do with it. Here, we’ve broken down how […]

Is Your Restaurant Branding Working?

So you’ve selected your branding and hit the ground running. You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. It’s safe to say you’re starting to get your community’s attention — but is your branding working? Good branding can help you lure in […]

How to Win Millennial Business

Love them or hate them, millennials are one of the largest markets in the country. Loosely defined as those born between 1980 and 1995, these individuals make up the nation’s largest living generation. With over 75 million people, millennials have some serious spending power. It’s time to make them the focus of your advertising. If […]

How to Use Free Advertising Platforms

Today, more and more small businesses are getting caught up paying for impressions online. Sure, you can pay to boost your content on Instagram or run Facebook Ads, but unless you’re shelling out thousands of dollars at a time, it’s not in your best interest to use these forums.  Why You Shouldn’t Pay For Impressions […]

How to Create a Social Media Strategy

Whether you’ve heard the term or not, every small business needs a “social media strategy.” Like you would outline any advertising strategy or campaign, establishing a clear guide and list of your posts’ expectations can help you get the ball rolling. For some, this may be a matter of figuring out how often you want […]

How to Beat Writer’s Block When it Comes to Social Media Posts

It may be hard to believe, but yes, even social media managers get writer’s block. In today’s world, it can be exhausting to try to think of a new prompt or message to share every single day. Pushing yourself to be carefree and creative takes a lot of careful planning. Influencers make it easy, but […]

How to Advertise Your Small Business Locally

Today, many business owners focus on social media advertising for the wrong reasons. It’s important to create a profile online to connect with your customers, and the most successful businesses will use their platforms to engage with locals. Remember that your content should highlight why your business is vital in your community instead of trying […]

How Small Businesses Can Use Hashtags

Even social media pros struggle with hashtags. It’s difficult to find the right balance of tags — especially when you’re not even sure why you’re using them. At first, these phrases or words almost look like bumper stickers, and some worry they may discredit their content, but they couldn’t be more wrong. Hashtag marketing is […]

6 Advertising Platforms And How to Use Them

When it comes to advertising, it’s best to feel out all your options. In some cases, it can be helpful to take advantage of different mediums during different seasons.  For example, sponsoring a local sports team in the spring is a great way to reach your community and add some local flair to your campaign.  […]

7 Apps For Small Business Owners

Whether you’re connecting with customers on social media or playing email tag with important clients, every small business owner needs to organize their life online. When you’re first starting, creating and maintaining social media profiles can seem overwhelming — but that’s just the beginning. Once you’ve built out your best version of your business online, […]

5 Ways to Win New Customers For Your Salon

Whether you’re a new salon or a household name, everyone has slow days. While some salon owners might close or focus on prep and maintenance during these times, there are plenty of ways to get customers in the door. Remember that the easiest way to win new customers is through solid marketing. You may be […]

Cartvertising: How to Advertise in Your Local Grocery Store

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity!   Shopping cart advertising is an affordable, high-profile means for local businesses to advertise, […]

Restaurant Trends: What to Cash In On and Why

Look, whether you love avocado toast or not, the trend came and conquered. Those restaurants that were able to cash in on the quick, millennial food made serious profits off a loaf of bread, so it’s important to take advantage of trends wherever you can. Adopting trends can often trigger a question of integrity. Some […]

How to Take Perfect Product Photos

Today, more and more small businesses use social media to get their name out there. Filling out your profile may seem easy — you probably have many photos from over the years to show what your brand is all about. If you’re a new business, you might have invested in a professional photographer to help […]

How to Rebrand Your Business

Whether your business has been open for a decade or just two years, only you can know when it’s time to rebrand. There’s no “time-limit” for successful branding, but at a certain point, you’ll likely feel the pressure to update your business. When it comes time to revamp your appliances, services or rethink your brick & […]

Reset Your Marketing Strategy in 5 Minutes

Everyone makes New Year’s Resolutions — so why wouldn’t your business? The New Year is a great opportunity to review the goals you set last year and evaluate whether they are still your main priority. Maybe your business met and surpassed heights you never imagined in years prior, or maybe you’ve found some new ideas […]

How to Design the Best Dry Cleaning Coupons

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Unlike a storewide BOGO or promotional […]

How to Build Your Brand from Scratch

What do we mean when we talk about “Branding”? To compete with national chains, you’ll have to have a strong grasp on this concept — especially if you’re just starting out. Part of why huge companies can move so easily from state to state is because of a concept called “brand recognition.” When consumers recognize […]

How Do Slogans Function?

While national chains have their fair share of cute, catchy slogans, it can be challenging for small businesses to choose the right one. Without hours of television commercials, radio campaigns, and print advertisements, you’ll have to rethink how your customers are accessing your slogan — and what it will mean to them. Perhaps you’ll choose […]

4 Social Media Tools For Small Businesses

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. For others, it may mean improving content and growing an already vast audience. No matter how many followers you’re beginning this year with, there is always room for improvement. Many […]

How to Make a Viral Video

Today, there is nothing better for business than a viral video. While some videos may grow traction over time, viral videos seem to explode in a matter of hours. After the first several thousand views, somehow, these videos end up on every consumer’s screen and amass millions of views in a few days.  Some videos […]

4 Tips For Setting Your Marketing Budget

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend. […]

The Best Call to Action Phrases For Small Business Advertising

If you’ve never heard of a “Call to Action” (CTA), then listen up. These phrases have always been an important part of advertising and can be found in nearly every advertisement, no matter where or how that business is running its ads.   What Exactly is a “Call to Action”? In the simplest terms, advertisers […]

Research Shows This is How to Overcome The Biggest Restaurant Challenges

We scoured a successful restaurant study to bring you all the most important information in one clear guide. The information was collected from thousands of restaurants around the country, identifying the biggest challenges for restauranteurs and how to overcome them. If you are a small business restaurant owner, then you already know that balancing the […]

Facebook Ads For Beginners

We all have to start somewhere, so whether you’re gearing up to run your first Facebook ad campaign or just wondering how many users you could actually reach — be sure to keep reading. In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, […]

A Quick Recap of Restaurant Marketing Trends

Today, there are thousands of restauranteurs around the country just trying to get one step ahead of their competition. For small business owners, it’s especially important to make sure you’re putting the same effort into marketing your business as you put into daily operations. One way to simplify this cycle is to research and identify […]

6 Budget-Friendly Marketing Tips

Today, more and more consumers are turning to small businesses for their everyday needs. A new focus on “shopping local” has helped keep customers returning to many salons, restaurants, and stores — but the pressure of competing with national brands remains daunting. For this reason, it’s important to find ways to hack in and reach […]

5 Tips For Restaurant Menu Marketing

Today, customers are dining out in an entirely different way. A large portion of foodies aren’t even visiting restaurants anymore and have turned instead to ordering take out through different delivery platforms. One way to get these customers back in the door is to offer your own delivery service, but we understand that’s not always […]

Impress Locals in 5 Easy Steps

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. Whether you’re a restaurant competing with a national fast-food chain, or a salon trying to get customers in your door, you probably don’t have the budget to […]

How to Use Facebook For Your Small Business

Whether you’re starting a small business or beginning to build your social media presence, one of the easiest platforms to use is Facebook. In some ways, this platform led the charge for small business advertising by allowing users to create a profile and compete with national brands. However, it can be taxing to learn how […]

How to Carefully Handle Customer Complaints

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers.  Sometimes, these outcomes are simply out of your control. But at other times, maybe something really did go wrong on your end — and that’s okay. It’s important to be honest with your customers, […]

5 Steps to Quickly Build Your Brand Online

Whether you’re a restaurant that’s seen a surge in take-out orders or a salon wondering how to get in the game — it’s important to set yourself up for success online. Part of this will rely on successfully marketing yourself, and it’s important to draw inspiration from your competition. That could mean looking at how […]

Why Small Businesses Need to Use Infographics

Today, heartwarming content can only get you so far. It’s hard to hear, but contemporary clients want cold hard facts. Even more so, customers want new content to be at once informative and accessible. Think about the textbooks you read as a child — were you drawn more often to dense paragraphs or bright charts […]

How To: Dry Cleaner Coupon Advertising

If you want to get ahead in this world, you’ll need to get busy. If you’re a small business, you need to be advertising locally, effectively, and immediately. Depending on your business, it may feel difficult to design a new campaign from scratch. If you have a previous idea to build off of or a […]

How to Use Calls to Action for Quick, Engaging Advertising

Most small businesses don’t have the means to hire a social media manager, so it’s up to the owner to produce their company’s content. Managing a mix of social media accounts or email newsletters is a lot of work, and without the right message, you could end up wasting hours on content that gains little […]

4 Reasons Why Coupon Advertising Works

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out. […]

The Five Best Twitter Tips for Lawyers

Does the thought of using Twitter send chills down your spine? If it does, but you’re still intrigued by its ability to build brand familiarity, recognition, and voice, then you’re in the right place. The Twitter-sphere is a complicated place to understand fully. Your tweets simultaneously show up alongside national competitors and small businesses, and […]

6 Social Media Prompts for Small Businesses

When you first start your organic social media strategy, it probably feels easy to develop social media prompts for your company’s profiles. If anything, you might feel like you have too much content to share and want to get it out there as soon as possible! It’s important to take a deep breath and pace yourself. […]

How to Start a Restaurant Blog

If your restaurant has a website, you’re halfway to creating a blog. Blogging is an effective way to reach hungry consumers in your area and build an audience. By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Blogs are a great way to take […]

5 Tips to Create a Brilliant Restaurant Sign

Zoom! That’s the sound of customers driving past your restaurant. Without a bold, branded outdoor restaurant sign, potential customers may be passing up your business for something that looks more appealing. To capture the eyes (and hearts) of your local consumers, you need to stand out with your signage. Here are 5 tips for creating […]

How to Build Your Nail Salon’s Menu

When we say “Nail Salon Menu,” we’re talking about your salon’s list of services. Building a list is about providing information to your current and potential customers in a clear, accessible format so that they can make informed buying decisions. The right design will lure your customers in and give them an easy path from […]

How to Send Push Notifications From Your Dry Cleaning Business

If you think your business doesn’t need a website, then you’re wrong. One reason why large companies and chains steal customers away from local businesses is simply because they’ve built a brand too big to fail. Clients accept the frustrations that come with trusting large, impersonal chains because it seems accessible, reliable, and legitimate. No […]

How to Build an Online Appointment Book For Your Salon

Today, 35% of people prefer to book their appointments online. For people under 35, that number is even greater, with many refusing to book over the phone or in person. With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a […]

How to Build the Best Legal Blog

Today, legal blogging is a competitive world. Many law firms have turned to blogging to reach potential clients and keep their brand relevant during Covid-19. The pandemic may have limited how businesses pursue client outreach, but it’s also created a competitive content market online. While it may look easy, there’s actually a lot to running […]

How to Make a Hair or Nail Salon Coupon

This pandemic has led many salons to get creative with their advertising. That being said, even before this year of lockdowns and business closures, hair and nail salons have always had to find interesting ways to get a leg up on their competition. From highlighting their best work to curating a confident social media presence, […]

7 Creative Holiday Restaurant Promotions

While the 2020 holidays will certainly arrive like no other holiday season before, there’s no reason not to celebrate. This has been one of the most difficult years for restaurants nationwide, so if you’ve made it, you should celebrate! While you may not be in the holiday spirit right now, these quick and creative holiday […]

‘Twas The Year 2020

A special thanks to Tim Andrews, National Sales Director with Cartvertising at IndoorMedia, for this exceptional recap of 2020!  ‘Twas the year 2020, normal as it could be. The stands full of fans as I watched on TV. They were hugging, high-fiving, and none of them guessed, soon a turn of events would create such […]

Does Your Dry Cleaning Business Need a Website?

Today, building a website is about building your reputation. When customers are looking for a service provider like a dry cleaner or tailor, they will first search for local options. From there, they will peruse the online profiles of the businesses nearest to them and likely make their decision based on the information they find. […]

6 Tips to Grow Your Legal Firm Online

Even before the pandemic, many businesses made the switch to digital marketing. When you’re starting out, it seems easy. Maybe you have a vision for what you want your website to look like or have hired someone to build it for you. From there, it’s a matter of learning SEO best practices and taking advantage […]

5 Customer Outreach Strategies for Dry Cleaners

It might be 2020, but that doesn’t mean we can’t be a little old fashioned. Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. The convenience of e-commerce and local listings have made many customers gruff, […]

3 Ideas for Chemical Free Dry Cleaning to Give You a Competitive Advantage

Today, the easiest way to stay ahead of the game is to be ahead in the game literally. This can be challenging to do with quickly advancing technology, digital marketing, and changing buyer behaviors. How do you make investments when you’re not sure what is a fad, and what is a long-standing change in the […]

Pandemic Growth Hacks for Small Businesses

For many, it seemed like we rounded the curve of Covid this summer and made it into the clear. The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. However, with winter quickly cooling temperatures and triggering seasonal allergies, consumers are […]

Unconventional Print Advertising

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. IndoorMedia developed this concept over years of experimentation, and today many of our clients have come to rely on it. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to […]

Best Advertising Practices for Dry Cleaners

Why don’t we see more dry cleaning advertisements? Today, it seems like people trust the dry cleaner closest to them regardless of the results. There’s an untapped market of unhappy customers that want to switch to another dry cleaner but don’t know how to find one. Searching online can feel like a hassle when suddenly […]

The Best Way to Advertise Your Salon

No matter what beauty or self-care service your salon provides, your business is essential. Surely your most regular customers will agree, with plenty scheduling multiple appointments a month, but many salons still have difficulty reaching new clients. This is partly because of the rise of online subscription companies that market quick, mail-order DIY treatments but […]

Real Solutions for Real Estate Advertising

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. A lot of this is because the sales cycle differs for different companies, so it’s important to understand where to position yourself in this process. To make it easy, we’ll quickly break this down. For any company, […]

How to Advertise Your Law Firm in a Pandemic

While we’re still in the midst of a long, seemingly never-ending pandemic, there is still work to be done. At the beginning of the coronavirus crisis, courthouses around the country closed their doors, and many wondered what would happen to “business as usual” for clerks and lawyers. Today, not only are courthouses back open, but […]

Organic Content, Is It Good For You?

These days there’s a lot of talk about “organic content,” so it’s important to get informed. In as far as organic vs. paid content, the distinction seems pretty clear. When you run a search on Google, most of the results that appear will be “organic,” which means they appear because they’re relevant, reliable, and no […]

Good Advertising for Good People

When you plan your advertising campaign, it may be helpful to review why you went into business in the first place. For most people, it’s because you had a dream. Whether that dream stemmed from the field you’re in and the belief you have in it, or a personal belief that your ideas could change […]

6 Tips for Free Restaurant Advertising

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. We’ve put together a list of six ways you can promote your restaurant without going broke. A lot of this information has to do with perfecting […]

4 Tips to Help Small Businesses Compete with National Brands

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. However, if you are one of the few that made it this far, you’re already ahead of the curve. From here, you have to […]

How Do Billboards Work?

At their core, billboards are signs —and signs work. Whether you’re using one to post your company’s daily hours or trying to tell customers what your company does, we all need signage. However, posting a sign in your storefront is a lot cheaper than renting a billboard… When we think about signage in advertising, we […]

Outdoor Advertising: Get Outdoors and Get Offline

Today’s obsession with everything online has led to a lot of great innovation —and a lot of pop-ups. If you’ve ever logged on to use a search engine, you know the gamble that comes with surfing the web. One wrong click and you’re suddenly on a page with sixty different images flashing phrases like “You […]

Realtors, Do Bench Ads Work?

If you’re a realtor, you know you have to build trust with your clients. Before they welcome you into their home —and allow you to commodify everything they love— they’re going to want to know that you have their best interest in mind.  What some people don’t realize, it may seem clear that a lot […]

How Many Times Do Customers Have To See an Ad?

When we think about this question, we think about how effective repetition is. Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of […]

How to Appeal to Holiday Shoppers

Today it seems like as soon as Memorial Day wraps up, we can expect to see ads for Black Friday. With so many offers tied to Black Friday and Cyber Monday, there’s a whole new niche of discount-savvy customers to appeal to. Some websites are devoted entirely to reaching this customer base and can be […]

Why Do Grocery Stores Stack Cans?

If you’ve ever been to a grocery store, you’ve probably seen a can display. For those who’ve been living under a rock or adhere to intense budget-blinders when you’re shopping, can displays are used by supermarkets to either create a visual eye-catching display or advertise a sale on a certain product.   For example, during […]

How to Determine Your Sales Cycle

If you’re a business, you have an audience, and they have a sales cycle. It’s that easy. Understanding how to meet your customer every step of the way and push them towards your product? Now that’s a little harder.   This cycle can be triggered by a few different things, but for most companies, it’s […]

How to Advertise to Hungry Shoppers

We all know what it means to be a captive audience. Most often, it just means stumbling into your friend’s house only to listen to their child ramble on about their hobbies for a few hours. But if you’re a restaurant, realtor, lawyer, or other local business, there’s a captive audience you could be advertising […]

How to Reach Your Audience Without Breaking the Bank

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Neither attitude is going to bring in any business. When you spend money on an ad campaign your objective is always […]

How to Start an Auto Repair Loyalty Program

Did you know that it costs your auto shop five times more to acquire a new customer than to keep an existing one? Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program. Research shows that 79% of […]

Spark Brand Buzz with Automotive Radio Ads

Do you wish your auto repair shop’s name was on the lips of every potential customer in town? Automotive radio ads can bring that vision to life! Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. Here’s how:  5 Keys to Automotive Radio Ads  Before you invest, […]

The Best Direct Mail Companies for Auto Shop Coupon Advertising

While it’s very tempting to focus on digital marketing for your auto shop, don’t pass on tried and true methods like direct mail. These more traditional but proven techniques are still going strong. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since […]

Captivate Website Visitors With a Free Online Mechanic Chat

If your website isn’t converting visitors into leads, then it’s not doing its job. Think about your own experience searching for a product or service online. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for. So you […]

5 Things You Need to Create Your Auto Shop’s Brand

As an auto shop owner, you are someone’s competition. You and your competitors are trying to make a name for yourselves. So how much is it worth to stand out from the crowd? Getting your message out and letting people know why they should be visiting you and not the auto shop down the block […]

5 Tactics to Increase Your Average Repair Order

Which would you prefer? A good stable relationship or a one-time fling? Okay, so I’m not talking about dating, I’m talking about auto shop customers. While some businesses can survive with one-and-done customers, the most profitable ones build a foundation of trust and respect that keeps customers coming back. Some years ago, I chose a […]

Gain Customer Loyalty With Simple, Effective Auto Repair Receipts

Are you rewarding your current customers? If you aren’t, you should be! Keeping current customers is so much easier, and cheaper, than finding new ones.  While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts. Those […]

The Crazy Truth about SEO for Auto Repair Shops

Do you feel like you’ve done all you can for your online marketing strategy, but because you haven’t implemented Search Engine Optimization (SEO) for your Auto Repair Shop it’s simply not enough? What if we told you that although people are constantly trying to appease the almighty Google, SEO may not even be necessary. Well, […]

The Best Platforms to Post Auto Repair Coupons Online

Have you ever thought about posting your auto repair coupons online? If you’ve done even a little bit of research, you’ve probably noticed that few coupon sites accommodate small businesses. Coupons.com, RetailMeNot.com, and the like primarily distribute coupons for consumer packaged goods and big-box retailers. This leaves independent auto repair shops with limited options. So, […]

A Surprising (and Proven) Strategy to Advertise Your Auto Dealership

Are you looking for new ways to advertise your auto dealership? Year-end and seasonal blow-out sales may help increase traffic temporarily. But how do you keep a steady stream of customers without profit-cutting incentives or waiting for rebates from manufacturers? The best kind of advertising campaign for your auto dealership is one that builds your […]

How to Use Auto Repair Email Marketing to Increase Your Shop’s Profits

If you can increase your Average Repair Order (ARO) you can improve your profits. Auto repair email marketing is a great tool to help you do that. Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. One […]

5 Steps to Creating a Facebook Business Page for your Auto Shop

You already flaunt to friends and family on Facebook.  How about showing that same zeal by showcasing your auto shop and the services it provides to customers on your Facebook business page? The time spent in creating and engaging with a Facebook business page is well worth it to reach millions of customers. It’s completely […]

4 Steps to Create Effective Coupons for Auto Repair Service

Looking to attract customers who need a skilled and trusted mechanic? We thought you might be. Coupons for auto repair service are a proven, profitable way to do just that. There are two reasons why: Every car needs service. Eventually, every car needs some type of maintenance or repairs. For car owners like myself, that […]

What is SMS Marketing? How Can I Use It For My Auto Shop?

No matter where you go, take a good look at the people around you. You’ll see that they are usually no more than arm’s length away from their cell phone. People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. […]

Top Digital Marketing Ideas for Auto Repair Shops

Did you know the average person spends 3 hours a day on their phone?! Without a doubt, your potential customers are spending their time online. Invade their space, capture their attention, and generate new sales by investing a little time and money into digital marketing for auto repair shops. Worried about complicated and expensive channels? […]

The Oil Change Coupon: An Auto Shop’s Best Advertising Tool

Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. It targets all kinds of car owners, driving new business and encouraging customers to come […]

A Simple Checklist for Creating an Auto Shop Website

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad.  There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Whichever route you choose […]

Improve Your Auto Repair Local Listings in One Week

Have you ever wondered what prospects see when they search for your business online? Your auto repair local listings may be some of the first search results they find. If you’re not sure what local listings are, or just need a better idea of what to look for, then this article is for you. Creating […]

How To Post Auto Shop Deals on Groupon – Plus 3 Things To Watch For

Have you thought about posting auto shop deals on Groupon for your repair shop? The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Through our own research, we learned how to post a deal on Groupon and three things every auto repair shop should watch […]

6 Ways to Increase Auto Repair Shop Profits [Infographic]

Need to increase your auto repair shop profits? While it takes some extreme discipline and patience, your shop can be more profitable with just a few changes. Here are 6 ways to reduce cost and increase revenue that actually impact your bottom line.     6 Ways to Increase Auto Repair Shop Profits 1. Take a […]

How to Get Yelp Reviews for Your Auto Repair Shop

Unless someone already has a trusted mechanic, they’re most likely to take to Google when in need of auto repairs. Then, they sift through an abundance of auto shop listings and reviews before choosing their new shop. This is why reviews are a vital part of your online presence. Yelp auto repair reviews, in particular, […]

3 Auto Repair In-Store Advertising Tactics to Try

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store […]

Why You Should Market Your Garage with Auto Shop Videos

Given the competitive landscape today, if you have a website or use social media for your auto shop, including auto shop videos is a must if you want to engage your audience. As an auto shop owner, you understand how important it is to stand out from your competitor. Video marketing is another way to […]

What’s the Best Way to Advertise Auto Shop Coupons?

Auto shop coupons are powerful tools to increase traffic, and more importantly, profits. However, the actual ROI can vary greatly based on the offer and how they’re distributed. An unmotivating offer, like 10% off, may not be enough to move customers to switch from their current provider or even be more appealing than your competitor […]

How to Create Your Auto Shop Logo for Free Using Canva

As an auto shop owner, are you able to say that your customers easily recognize you from the competition? Every small business needs a logo because it’s the foundation of your branding. You may be thinking you don’t have the time or money to invest in such an undertaking. But truth is, there’s no need […]

3 Do’s (and 3 Don’ts) for Small Auto Shops to Compete Against Big Brands

Small auto shops may often find themselves competing against national brands for new customers. While their bigger budgets and household brand may be cause for concern, it doesn’t mean that your shop can’t overcome those challenges. Instead of working harder, work smarter! Here are 3 do’s and 3 don’ts to help small auto shops gain […]

5 Car Wash Coupons That Attract Customers

As a car wash owner, you know that there’s no shortage of options for customers to choose from and the competition is fierce. Winning customers from your competition is more important than ever. With the right car wash coupons, you can set yourself apart from that “other” car wash down the street. There are ways […]

4 Auto Repair Social Media Posts that Build Trust with Followers

Your auto repair shop can use social media posts to build trust with customers (even before they become a customer). This is imperative for your shop as the more a prospect believes that you will do what you say, the more likely it is that they’ll choose you over the competition. One way to do […]

4 Steps to Establish Your Auto Repair Shop’s Online Presence [Infographic]

What does your auto repair shop’s online presence look like? Whether you’re a brand new business or you’ve been around for a while, a healthy dose of online content will help curious consumers find your auto shop the next time they need an oil change or part replaced. Building the foundation for your auto shop’s […]

What’s the Best Way to Advertise a Small Business?

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. To help you evaluate your options, we’ve created this 6 step guide to […]

Edit Your Google My Business Listing to Convert Customers

Are you a restaurant owner who’s continued to serve your community during the lockdown? Or maybe you’ve recently re-opened? If so, your customers need to know exactly what types of services you’re currently offering. Luckily, Google My Business listings have made it easy for you to clearly communicate your services with just a little edit […]

RATE Your Advertising Campaign

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. Sometimes, you make an investment and never see that money again. While you can’t predict […]

Advertising is Powerful, Despite Changes in Grocery Shopping Behavior

Looking back a few months ago, I can remember how my grocery shopping trip consisted of multiple store visits and abundantly stocked shelves accompanied by a sassy child begging for – well, everything. Now, social distancing guidelines and stay-at-home orders have changed the way I and millions of others do our grocery store shopping. Even […]

4 Auto Repair Shop Ads Proven to Bring in New Customers

To get new customers into your auto repair shop, you need to advertise. And while that can seem a daunting task, you don’t need to reinvent the wheel. Thousands of automotive businesses have generated customers, and more importantly profit, from coupon advertising. While you’ll still need to find the best way to distribute your coupons […]

3 Things to Look For in a Grocery Store Advertising Partner

Due to COVID-19, grocery stores are experiencing enormous increases in the volume of shoppers. At the same time, businesses are looking for new ways to reach the people in their community. Grocery store advertising has and continues to be, a proven way for small businesses to drive profits. As with any investment, it’s important to […]

With the PPP Federal Stimulus Running Out of Money in Under 2 Weeks 1 Small Business Is Stepping Up to Help Others

Like thousands of small businesses, IndoorMedia received a notification that the Payment Protection Program ran out of money. Money that was greatly needed to keep hundreds of employees at work at the Houston based advertising company. With 31 years’ experience recommending businesses to shoppers in the local grocery store, IndoorMedia’s register tape division, RTUI, has […]

Resources for Small Businesses During Covid-19

IndoorMedia is committed to helping your business stay in business. To provide even the smallest ray of hope in these unpredictable times, we’ve collected a variety of resources that will help your business stay up-to-date with best practices for remaining operational during Covid-19, apply for financial relief, and utilize services that are now free or have […]

Why Your Auto Shop’s Online Reputation Matters

You have seen it out there. Your auto repair shop shows up in search results with your address, website link, phone number and… reviews. There’s no escaping it. But sometimes you may find an online listing that you’re not too happy about what you see, whether it’s an error in your information or the reviews […]

How to Advertise Your Auto Shop Using Facebook

Cell phones and social media have quite a hold on us. Don’t think so? One survey found that the average adult now spends almost 2.5 hours every day on social media. We’re literally on our phones morning, noon, and night checking out what’s going on in everyone else’s life. It is little wonder that this […]

How to Encourage Referrals for Your Auto Shop

How many times do you have a friend ask you, “Hey, who do you use for _________?” Whatever the service, people like to know what companies their friends and family are using and their experiences with them. I mean, how else can you find someone you trust with your air conditioner, home repair, or beloved […]

Do Coupons Really Work to Increase Profits at Auto Repair Shops?

Car maintenance can be expensive, which is why many car owners shop around for the best deal. As a savvy auto repair shop owner, you want their business. But the question is: will they choose your auto repair shop?

Direct Mail Coupons vs. Grocery Store Receipt Coupons: Which is Best for Your Restaurant?

A coupon is a coupon is a coupon. Pretty much. There are some coupons that offer more than others. When your coupon is a great deal, it can be the difference between a prospect eating at your restaurant versus a competitor’s.

5 Reasons Why Facebook Offer Ads Help Your Restaurant Drive Traffic and Increase Profits

Facebook has become much more than the online water cooler or a quick way to see what your relatives are doing while on vacation. Today, it’s a lean, mean marketing machine–and one that restaurant owners need to look at as a way to increase sales.

Is Traditional Restaurant Advertising Right for My Business?

You’ve probably already figured out that you can’t just build a restaurant and assume people will come busting down your door to try out your food. If they do… bonus! But odds are good it’s going to take promotion for the word to get out. When you think of advertising, does your mind automatically go […]

The Importance of Online Reviews for Restaurants

For better or for worse, online reviews have an immediate impact on your restaurant. Positive reviews can directly grow your profits while negative reviews can drive people away for good. Don’t think this applies to you? Think again.

Out of the Box Restaurant Marketing Tactics

A subservient chicken. Gravy scented candles. Insurance for your pizza. What do all of these marketing campaigns have in common? They are absolutely wacky.

Food Bloggers and Influencers for Your Restaurant Marketing

You know that your restaurant is unique, but what does everyone else think? And… who’s talking about it? Do you know?

What is Register Tape Advertising? How Can it Help My Restaurant?

You’ve been to the grocery store, right? And every single time you check out you get a receipt. So how does that increase profits for your restaurant? Have you ever flipped it over and looked at the back? We bet you have, and if you’re like most people, you’ve even clipped a coupon or two […]

How to Use Social Media to Promote Your Restaurant

Let’s be honest: we’re pretty much all addicted to our phones and social media at this point. Don’t believe it? One survey found that the average adult now spends almost 2.5 hours every day on social media. We’re literally on our phones morning, noon and night checking out what everyone’s doing, where they’re going and […]

Does Coupon Advertising Work for Restaurants?

Everyone likes a good deal, right? Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising? That’s right. Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. […]

Our Top 5 Blog Posts of 2018

What content has performed best for your blog? For us, content targeted toward our top categories of business has shown the best results.

Facebook Marketing for Real Estate Agents

Facebook can be a great place to drive leads if you know what you’re doing. Creating ad campaigns often requires years of expert knowledge, and generating leads through organic traffic can feel like pulling teeth. However, Facebook marketing doesn’t have to be a mystery to the independent real estate agent. We’re going to walk you […]

6 Do’s and Don’ts for Dry Cleaner Coupon Advertising

Coupon advertising is a fantastic way to get your dry cleaner’s name and message out into your community. With the high level of local competition, you need to make sure that your advertising campaign is better than the dry cleaner down the street from you. Here are 6 Do’s and Don’ts for creating a profitable […]

The Top 5 Auto Repair Blogs You Must Follow in 2020

Auto repair blogs give you the short, sweet, and relevant of the auto repair marketing world. Consider how quickly things change in marketing. From social media trends to  Google’s algorithms, there’s a lot to do and many things to keep an eye on. As a mechanic, keeping up with the marketing tactics that work best […]

IndoorMedia Joins the Nielsen Connected Partner Program

Houston, TX (May 9, 2018): IndoorMedia (RTUI, LP), the nation’s premier register receipt producer and distributor of receipt-based advertising and promotion programs, today announced that it has joined the Nielsen Connected Partner Program. The partnership will help IndoorMedia’s register receipt program leverage the power of Nielsen data for consumer-packaged goods (CPG) looking for new media […]

How Many Ways Can We Say It?

This blog is supposed to be a resource for our customers, both current and potential. We have articles about Coupon Advertising and Brand Advertising. We talk about getting ROI on your advertising, tips for Insurance Agents, Realtors, Restaurants, Dry Cleaners, and Auto Shops.

Small Businesses Rejoice! Facebook Overhauls Reviews in Your Favor

If you’re a small business owner, chances are you’ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world. Experiences like these uphold the […]

How to Make Your First Advertising Your Best

There is an awful lot of information out there about how to advertise your small business. But as Stephen Covey, author of The 7 Habits of Highly Effective People, would ask, how do you put First Things First?

6 Tips to Combat Burnout Syndrome with a Professional Recovery Day

Avoiding burnout syndrome is key to a healthy life, personally and professionally. On the 3rd Saturday of every month, my gym replaces the regular boot camp classes with “Rest & Recovery”. The loud rock music gets swapped out for relaxing, instrumental melodies, everyone grabs a yoga mat, and then we stretch and foam roll for […]

Do You Work On” or “In” your Marketing?”

Michael Gerber is one of my favorite authors. In his E-Myth series, he explains that there are a number of “myths” about entrepreneurship. Foremost, is the idea that small businesses are started by people deciding to risk capital to make a profit. It is about someone “finding a need” and delivering a solution. It all […]

5 Keys to Successfully Promoting Your Fast-Serve Restaurant

Fast-serve restaurants are quite a force in the food industry and don’t appear to be dwindling. Even during difficult economic times, people still enjoy the convenience and the lower price of fast-serve restaurants compared to more formal full-service restaurants. This category includes both traditional quick-service chains and the newer, booming fast-casual (also known as counter […]

Is print dead?

Paul has spent the last 3 hours searching for “small business advertising” on Google. He’s tried Facebook, Google AdWords, and even hosted a community event, but he’s still in need of new customers. So, Paul texts his neighbor Quinn to see what advertising he’s been doing since Quinn’s pizza shop has been busy non-stop lately. Quinn texts […]

Insurance Agent Advertising

Establish a Foundation of Trust As an insurance agent, building familiarity with consumers well before they need your service is an integral part of making the final sale. An established foundation of trust can make all the difference when a person’s policy expires or a life-changing event occurs and they’re looking to buy from their friendly neighborhood agent. To […]

Salon Advertising

Increase Sales for Your Hair or Nail Salon Growing your client base requires more than just providing high-quality services. To bring in new clients, you’ve also got to market your business consistently in your local neighborhoods. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising with […]

What are Google Local Services Ads?

Google Local Services ads are a new form of paid advertising for local professional service providers that can help you establish trust with consumers, generate leads, and close sales.   How do Google Local Services ads work? Consumers searching for local services see small boxes at the top of the results page. These are the […]

Welcome to the Digital Advertising 101″ Series!”

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. You know that your business relies on the success of your online efforts, but finding easy to understand and effective tactics seems impossible. This article, and our series of posts […]

Quick Guide to Creating a Website

William has been thinking about establishing his company’s presence online, and thinks that creating a website would be the best way to accomplish that. He’s been daydreaming about a simple site with just a few pages that simply acts as a quick way to grab leads. Even though his idea is simple, getting started seems […]

Get Unstuck: Refresh Your Organic Social Media Strategy

Steve tried all sorts of stuff to improve his company’s social media growth, but he never got a ton of traction on his posts. He was constantly researching how to improve social media KPIs, and all he could find was POST MORE. At his best, Steve spent up to 6 hours a week writing and […]

Healthcare Advertising

Show the Value of Your Practice When people move to a new area or are looking for a second opinion, how do they choose their healthcare providers? Trusting a single person with your health can be scary, so patients want to feel a sense of trust and confidence in your abilities before they meet you in order […]

Dry Cleaner Advertising

Be a Competitor in Your Market The landscape for dry cleaning advertising has drastically changed in the last 10 years. From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within […]

Legal/Attorney Advertising

Build Your Legal Practice Nobody wants to hire a lawyer. But when important legal decisions need to be made, everyone wants the best lawyer. The decision making process can be long and tedious for consumers if they don’t already know where to look and who to talk to. That’s why the experts at our law firm marketing agency […]

Automotive Advertising

Give Your Profits a Boost Automotive services and car washes can be highly competitive within a small community. When almost any auto shop or car wash provides the same selection of services, you need to find something about your business that sets you apart from your competition. More importantly, you need to communicate this unique […]

5 Realtor Advertising Strategies to Build Your Client Base

Realtor advertising is nothing new. While you know that you can make clients’ home-buying or selling dreams come true, advertising spreads the message to every homeowner in your community. According to the National Association of Realtors, only 35% of a realtor’s business comes from existing customers and referrals. This means spreading your message far and […]

Online Reputation Management: How to Take Command of Your Brand

Bill just wanted a fun night out with the guys. They decided to try a different restaurant to shake things up. However, the hamburger he received wasn’t anything like what he gets at his usual place. The fries were too thick and it took what seemed an eternity for the food to be served.   […]

Why do Coupons Need Expiration Dates?

Beyoncé (another Beyoncé) has decided to drum up some new customers for her Lemonade stand. So, she sends out a great offer for her fans to get two glasses for the price of one! However, being the savvy business woman that she is, Beyoncé knows that the real profit for her is in repeat customers, […]

Domain Registration: Basic Tips and Best Practices

While you may not be familiar with the proper term “domain name” you use it daily whenever you visit a website or send an email. Simply put, a domain name is a unique web address. It is used most commonly as your website address, but can also be used to create a customized email address.

Hey Google, Come Find My Business!

It is the grand opening of your new business and the most exciting day of your life! All day you wait for a flood of customers to walk through your door, but the day comes and goes with just a few mere passersby. “Where did I go wrong?” you ask.

Advertising Cliches Your Business Needs to Stop Using Immediately

  You’ve seen and heard them over and over and over. You may have used them yourself. Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable.

The Anatomy of a Good Coupon Ad: What to Include and What to Avoid

Six months ago Rick invested in register tape advertising for his restaurant. After hearing success stories from other restaurant owners, Rick expected to get a quick return on his investment. Now six months have gone by and only one new customer has come in from the campaign. Determined to find the source of the problem, Rick goes […]

[New Research] Just How Many People are Using Coupons?

The coupon craze has risen to new heights. While consumers have always wanted to save money, Google Trends shows that interest in the term “coupons” has more than doubled since 2004. And, according to research from Hawk Incentives, 97 percent of consumers look for a deal when they shop, and 56 percent are more likely to look for a deal in 2017 than 2016. Survey after survey points to the same trend: Americans are still […]

The Core Values For Effective Advertising

There is a balance that must be struck when advertising. On the one hand, businesses need sales to survive, on the other, customers look to enrich their lives in some way. The business wants more profit, the customer a better deal. The business may know the best solution, the customer may not want to be […]

The Hard Truth: Why So Many Restaurants Fail in Their First Year

New restaurants face an uphill climb to succeed. One recent study found that 17 percent of startup restaurants fail within the first year. Though this is a more encouraging statistic than previous gloom-and-doom numbers that pegged first-year failure rates well beyond 50 percent, it provides little solace to entrepreneurs who know that everything about their […]

4 Steps to Evaluate Coupon Advertising

Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series, Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of […]

How Small Healthcare Practices Advertise Locally

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your […]

Sell More Houses: How the Best Realtors Advertise in their Community

Most real estate agents work hard for their clients, whether those clients are buying or selling. But all that hard work doesn’t mean a thing if you can’t attract new clients. According to the National Association of Realtors, the average Realtor draws 13 percent of business from repeat clients and another 18 percent from referrals […]

Preparing for Winter: How to Market Your Auto Shop During The Holidays

The holiday season is almost here, a time for “Ho, ho, ho!” Unfortunately, for auto shops,’ tis the season to see customers go, go, go. Drivers often postpone repairs and services until the weather gets warmer; when their wallets aren’t so stretched from the holidays. This means your advertising tactics need to focus on auto […]

What’s the Difference: Print Ads vs. Grocery Store Advertising

Print is one of the oldest tricks in the proverbial book of advertising. If we want to really trace the long-winded history of American print media, we must turn to 1729, when Benjamin Franklin first published The Pennsylvania Gazette, which included pages of “new advertisements” (incidentally, Franklin also published the first magazine ads, in 1742). […]

Restaurant Promotion Ideas: Increase Sales With These 6 Campaigns

If you wanted to invest your life’s savings of $5,000 in the stock market, would you invest in something that’s high-risk and high-reward, or would you invest in something that you know is going to turn your $5,000 into $25,000?

Billboards vs. Grocery Cart Advertising: What’s More Effective For Your Local Business?

Do you remember the last time you saw a billboard? Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised. If you’re speeding by a billboard on the freeway at 60 miles per hour, […]

4 Auto Shop Advertising Campaigns That Win Customers

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Whether you’re changing oil or detailing cars, your automotive shop keeps the local vehicles up and running. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. If you need some ideas, […]

5 Cart Advertising Examples That’ll Keep You Top of Mind

Did you know that the average shopper spends 43 minutes in the grocery store per trip? What’s more, they visit local stores an average of 1.7 times per week. For small business owners, this means that advertising in grocery stores has the potential to reach your consumers more than an hour per week and more […]

3 Restaurant Coupon Examples That Fill Seats

It’s 8:00 pm on a Friday night, and your restaurant is packed from the bar to your booths. You have a book of reservations, and it’s standing room only. You make your rounds in the dining room; interact with everyone from families to young couples; and find them eating and drinking, laughing, and smiling. Nothing […]

Grocery Store Advertising: Two Techniques to Help Build Your Customer List

Who doesn’t love an expertly cooked, professionally prepared meal at a local restaurant? While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. What’s more, 57 percent say that going to restaurants is a luxury. People need to eat. So, shopping for […]

The Psychology of Coupons: Why Do Customers Still Use Them?

The coupon is not dead. Far from it—most research shows that the number of Americans who use coupons and other offers regularly tops 90 percent. In the midst of our digital age, the chance to save money still appeals to consumers, even when the method to do so is a paper coupon. The question that […]

The Best Advertising Techniques for Small Businesses

As small business owners, you’re busy … to say the least. Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising […]

The Difference Between Groupon and Coupon Advertising

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Groupon, along with similar services such as LivingSocial (which Groupon recently purchased) and locally focused deal websites that may […]

Accomplishing Success

  Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved his way up to become the founder of the nation’s largest in-store advertising company. In our Business Growth Leadership Series, Doug discusses the events that led to his current success and how today’s entrepreneurs can learn […]

Drive More Local Customers: 10 Small Business Marketing Ideas

If you’re a small-business owner, you know that local customers are the foundation of your success. By winning over the hearts (and wallets) of your area’s customer base, you can guarantee success in the foreseeable future. To do so, however, you must drive traffic to your business. As a small-business owner, you also know that […]

What’s the Best Way to Advertise a New Restaurant?

  Opening a restaurant isn’t the gloom-and-doom proposition some people portray it as. For years, a statistic has been tossed around that a whopping 90 percent of new restaurants fail in the first year. However, more recent research has discovered that the failure rate is only about 17 percent—around the same rate for small businesses […]

6 Ways Restaurants Increase Customer Loyalty

As a restaurant owner, you’re probably already aware that repeat customers are the backbone of your business. You can count on repeat diners for a steady stream of revenue that only grows as you attract new customers. Oftentimes the reason for a new customer’s visit is because of one of your loyal diner’s comments or […]

Cartvertising and Receipt Coupons: Two Ways to Advertise in Your Grocery Store

Marketing and advertising a small business is an essential component of attracting new customers and retaining existing ones. However, with so many mediums and media available, it can be tough to discern which methods drive results and are the most bang for your buck. On one hand, traditional advertising is expensive. On the other, digital […]

3 Mistakes in Advertising Your Fast Casual Restaurant

No one, not a single person, prepared you for how much work it takes to run a successful restaurant. Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) […]

The Best Local Restaurant Advertising Ideas to Increase Sales

It’s no secret that you’re in the restaurant business for more than the love of food. You also do it to make money. That means you have to find ways to get new customers through the door. There’s not a magic potion, but there are some things that will work better than others to increase […]

3 Tactics Fast Food Restaurants Use to Increase Sales

It’s a jungle out there in the fast food world. There are so many options! And more just keep coming because people are demanding convenient, accessible, and affordable food that fits into their crazy lifestyles. But, you’re not just competing with other fast food joints, you’ve also got to find a way to make yourself […]

6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming Back

What are 6 Marketing Ideas for Auto Shops to Keep Customers Coming Back? A Car Advice Blog Social Media Coupon Advertising Customer Referrals Customer Loyalty Programs Service Reminders At the end of 2017, 229,000 auto repair shops were operating in the United States. That number is similar to a decade ago, and is expected to […]

Restaurant Advertising Tactics That Actually Work

  American restaurants collectively spent $6.4 billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Whether you’re investing money or time, your restaurant should focus on tactics that are proven and […]

How Grocery Store Receipts Drive Customers to Your Business

No matter how you look at it, your customers are the bread and butter of your small business. You could be a master of your craft, but without a solid group of consumers—both new and return—your services will never gain the recognition they deserve.

Local Business Advertising: Turning Your Business into a Local Brand

Though the odds seem stacked against small businesses, many do quite well for themselves. According to the Bureau of Labor Statistics, two-thirds of new businesses last at least two years, half make it to five years, and a third make it to a decade. Although there is no magic formula for success, one strategy can […]

6 Grocery Store Coupon Ads That Outperform The Rest

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance.  Research by RetailMeNot discovered that 80 percent of people are likely to visit a new restaurant if offered a promotion. Give consumers a coupon, and they are more likely to use it at your restaurant; with […]

8 Restaurant Advertising Tips for Filling Seats in the Fall Season

September is a tough month for restaurants. In 2014, Businessweek reported that the month known for kids being back in school, the football season resuming, and a great Earth, Wind & Fire song is also the worst for casual dining. The rest of fall isn’t exactly great for restaurants, either. A key to overcoming the […]

Online vs. Print Advertising: What’s Right for Your Auto Shop

In this digitally-driven world, you might think that online advertising is the best way to go. Before you jump to conclusions, let’s take a few minutes to talk through the pros and cons of both digital ads and printed ads and how to know what’s right for your auto shop.

Coupon Advertising: 3 Ways to Reach Your Next Customer

Think that coupon advertising is obsolete in the digital age? Think again. Despite the fact that technology impacts nearly every aspect of business, people still love a deal. While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn […]

5 Psychology Tricks for Grocery Store Advertising

You’re walking aimlessly around the grocery store in search of something for dinner. You’ve come unprepared and hungry, so you impulsively fill your basket with a variety of appealing options, from frozen French fries to a pint of ice cream. Sound familiar? You aren’t alone. Most of us have wandered down the aisles of our […]

10 Things You Should Know About Promoting Your Restaurant

Restaurant owners are a special breed. You often work more hours in your business than on your business, and you wear more hats than a Dr. Seuss character. You do it all, from menu planning to accounting to customer service, you know what it takes to run a successful restaurant. But, in the midst of […]

3 Things That Keep Restaurant Owners up at Night and How to Fix Them

From closing your doors late at night to being on call at all times of the day, running a restaurant is the ultimate full-time job. Even when you do find time for sleep, some things will inevitably keep you tossing and turning before you drift off. The most common among late-night worries, is, “How can […]

The Biggest Misconceptions About Coupon Advertising

Think that user-generated reviews on social media platforms such as Facebook and Yelp are the top factor behind consumers’ restaurant selections? Think again. Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where […]

The Top 7 Blogs/Sites for Restaurant Marketing to Follow

When you own a growing restaurant, every day you strive to create a friendly atmosphere and be a part of your customers’ daily routines or perhaps even lifelong memories. To continue doing what you love, you need to stay on top of the latest in your industry and ways to increase profits.

The 3 Most Common Marketing Mistakes of New Restaurants

It’s an exciting time to be a restaurant owner, as industry sales are expected to reach $799 billion in 2017, the eighth consecutive year of growth. This number indicates a strong economy—but it also suggests high competition. From managing vendors and employees to ensuring that seats are filled, opening a new restaurant in a crowded, […]

5 Bad Habits in Launching Restaurant Advertising Campaigns

Restaurants of all sizes, from the largest fast-food chains down to the independent coffee shop on the corner, invest time, effort, and money in advertising. In fact, American restaurants collectively spent more than $6.4 billion on advertising. But…how much of that $6.4 billion was wisely spent? Large chains may be affected less when restaurant advertising […]

8 Types of Local Advertising That Auto Shops Use to Gain New Business (plus 3 That Aren’t as Successful)

Cars have a much longer lifespan these days. Thanks to better built powertrains which are more durable than ever before, car owners are able to keep their vehicles much longer than they used to simply by having them serviced regularly. Considering that the average age of cars on the road today is approximately 12 years, […]