Using Contests to Promote Your Business

promotional contest

It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing boutique, or a barbershop, as long as you’re selling something that looks good in pictures, you need to be on Instagram, Facebook, or one of the other platforms, depending on your specific niche. Why? It all comes down […]

How to Increase Customer Spend at Your Restaurant

increase restaurant customer spend

Restaurants operate on infamously slim profit margins. It’s extremely difficult to get rich in the restaurant business; even for a simple dish like a sandwich, you have to pay for all the different ingredients and employee labor, the most crucial and expensive piece. Then customers expect it to cost next to nothing. You’re lucky even […]

The Importance of Great Service for Small Businesses

customer service

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole time, and leaves a big mess, are you going to call the same company next time or deal with their unprofessionalism again? Even if they’re slightly cheaper than a more service-oriented […]

How to Use Yelp For Salon Owners

yelp for salons

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Still, these lessons can be applied to other business types as well. Always remember that […]

Pandemic Lessons for Restaurant Owners

outdoor dining pandemic

The pandemic has been an extremely tumultuous time for just about everyone. Both individuals and businesses were hit hard. With most states having reopened to some extent, vaccination rates rising, and unemployment numbers far better than they were in the summer of 2020, things are looking up. That said, many restaurants are still struggling to […]

Using Facebook and Instagram for Small Businesses

facebook and instagram

Long gone are the early days of the internet, when computers were prohibitively expensive and smartphones were yet to exist. Almost as long gone are the early days of social media, when people assembled on message boards as the primary online social medium. MySpace has come and gone. Social media is an integral part of […]

Creating a Dry Cleaning Marketing Plan From Scratch

creating a dry cleaning marketing plan

The dry cleaning business is both easy and difficult. If your business has been open for many years, you likely have a solid base of regular customers. They come in once a week to drop off their suits, and occasionally they bring items from other family members, too. Sometimes you get customers who come in every […]

How do Groupon Restaurant Deals Work?

groupon restaurant deals

Have you ever used Groupon? Founded in 2008 in Chicago, Groupon is a major player in the e-commerce world. The company reached a $1 billion valuation barely 16 months after they began business, the fastest any company had ever reached that major milestone. Even if you have used Groupon, whether as a customer or a […]

How to Create a Restaurant Website

create restaurant website

You’ve finally done it: the restaurant you’ve been dreaming of for years is ready to open. Soon, customers will be sitting down and ordering your food. Drinks poured, laughter filling the dining room. Families enjoying a night out, friends catching up over happy hour drinks. You and your hardworking staff running around and making it […]

Virtual Events: What Your Small Business Needs to Know

virtual event

Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Hosts and guests alike have found that these events are easier to organize and attend and […]