10 Effective Uses for QR Codes
QR codes are a simple and effective way to engage your customers. Although QR codes were introduced in Japan in 1994 by Denso Wave, they did not become popular in the United States until the 2010s. Smartphones no longer need a separate QR code reader or QR code scanner app to use them; all you need […]
How to Promote Your Restaurant Takeout Business
Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. This underscores the importance of promoting takeout as a restaurant business. Some creative restaurant promotion ideas can help promote your restaurant […]
How to Develop a Customer Persona and Why it’s Important
Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. It allows them to speak directly with potential clients based on their goals and needs. By identifying your target audience and creating marketing personas, you can develop better products or services […]
How a Thank You Note Can Be Your Secret Weapon
Everyone wants to be recognized for an act of kindness. While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for […]
How to Create Effective Coupons
Now, more than ever, customers are looking for deals. To meet the needs of these customers, businesses need a way to reach them effectively. One of the most popular ways is through coupons. Coupons can bring in new customers and retain your existing client base. They can be a powerful tool in reaching out to […]
Don’t Sell Features, Solve a Problem
Effective advertising addresses the desires and issues of your customers. It offers your products or services as solutions to their problems. Advertising product features alone is a less effective strategy than using problem-solving techniques and benefits in your marketing campaigns. Solving your customer’s problems adds value and shows that your business understands your customers’ needs. […]
If You Want Free Advertising, Optimize Your Google MyBusiness Page
Google My Business (GMB) is a free Google service intended for local businesses. This free tool offers numerous advantages for business owners looking to become more visible on the world’s largest search engine. More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making […]
5 Small Business Marketing Tips
Nike. Pepsi. McDonald’s. Macy’s. What do these companies have in common? They’re all massive, established organizations with big marketing budgets. They can buy as many ads as they want, wherever they want, whenever they want. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you […]
6 Questions to Ask Yourself About Your Ads
Whether you’ve been running advertisements for years or you’re only now thinking about purchasing your first billboard advertising run, it’s always helpful to take a step back and evaluate. Marketing is all about iteration. Ask yourself questions like “Is my message clear?” and “how does my marketing collateral look compared to my competitors’ collateral?” We’ve […]