How To Build a Nail Salon Menu1. Start with a Template 2. Tell a Story 3. Define Your Signature Services 4. Upsell Through FAQ 5. Don’t Forget your Contact Info 6. Combine your Nail Salon Menu with Other Print Media
Start with a TemplateNo need to spend hours designing and redesigning your menu. Instead, let someone else take care of that part for you. A quick internet search will produce thousands of ready-made nail salon menu templates available for affordable prices. Services like VistaPrint allow you to choose from hundreds of templates, type in your salon’s information, and then print your menus in a large quantity. For a small additional fee, you can even hire a designer to complete the template for you.
Tell a StoryYour nail salon menu doubles as advertising space. Even if you don’t think of it this way now, it makes sense to take advantage of something you’re already paying for to promote your business further. Take this opportunity to brand your nail salon and tell customers a little more about why they should choose you. Elevated graphic design and a clear market position could be all your business needs to upsell potential clients — if you convince them your salon is the best in town. Lead with a light introduction that clearly explains what your salon offers. For example, “We’re Houston’s favorite nail art destination.” “From there, give a little backstory to humanize your business. When did you open? Who is on your team? What is your business’s mission statement? All of these things will invaluably brand your salon, so go ahead and speak your truth!
Define Your Signature ServicesEvery nail salon offers the standard manicure and pedicure, but most salons have their own unique names for their different service levels.
- Basic Pedicure $25
- Super Deluxe Pedicure $35
- Supreme Relax Pedicure $55