No matter what beauty or self-care service your salon provides, your business is essential.
Surely your most regular customers will agree, with plenty scheduling multiple appointments a month, but many salons still have difficulty reaching new clients. This is partly because of the rise of online subscription companies that market quick, mail-order DIY treatments but also because customers can be nervous to try new salons or services.
It’s important to find what sets your company apart and what you believe new customers should know about you with so many competing businesses.
Once you decide your unique value, it’s easy to make that the center of your campaign. From there, whether you’ve selected an irresistible promotion or branded your shop as absolutely cutting-edge, you’ll need to focus on getting the word out. This can be achieved through a mix of targeting and exposure. And, if you follow our advice, your salon will be ready in no time.
Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts ca...