There are many ways to advertise your business. Let’s take a look at how some common advertising ideas stack up.
The following information is “typical” but you can add your region’s actual numbers in the grid.
|Repetition||Appeal||Targeting / Reach||Exposure||Cost|
|Google Ads (including map ads)||Search Ads: Appear as someone performs a Google search. Impressions are limited by budget. |
Display Ads: Appear in ad space on websites who participate on Google Display Network.
|Search Ads: Text ads appear as people are actively searching for dining options. Can include text discount offers.|
Display Ads: Full- color ad w/ coupon
|Depends on CPC and budget||Search Ads: Appear directly in a user's search results. |
Display ads: Continuously appear in various websites that the user visits.
|Less than $1-$5+ per click (CPC= cost per click)|
|Facebook Advertising||1-4x per month||Full-Color Ad w/Coupon Discount||20K-40K Users within 3-5 miles of your business, narrowed by demographics||Native ad in the user's newsfeed||$500 - $800/month|
|Grocery Store Receipt Advertising||4-8x per month||Full-Color Ad w/Coupon Discount||Approx. 80K shoppers within 3-5 miles||Placed directly into the shopper's hand||$358/month|
|Newspaper||1x per month||Black & White ad in Sunday paper||318,085 Readers||On the driveway||$4,620 per ad|
|Radio||5 spots per week||Audio only, must be memorable||2+ Million listeners, Adults 25-54||30 second air time per spot||$3,500 per Week (not including production cost)|
|Billboard||7-15x per month||Eye-catching Outdoor sign||5,391,090 Population||6 seconds of visibility||$27,050 - $151,800 per month|