Advertising Comparisons

There are many ways to advertise your business. Let’s take a look at how some common advertising ideas stack up. 

The following information is “typical” but you can add your region’s actual numbers in the grid.

RepetitionAppealTargeting / ReachExposure Cost
Google Ads (including map ads)Search Ads: Appear as someone performs a Google search. Impressions are limited by budget.

Display Ads: Appear in ad space on websites who participate on Google Display Network.
Search Ads: Text ads appear as people are actively searching for dining options. Can include text discount offers.

Display Ads: Full- color ad w/ coupon
Depends on CPC and budgetSearch Ads: Appear directly in a user's search results.

Display ads: Continuously appear in various websites that the user visits.
Less than $1-$5+ per click (CPC= cost per click)
Facebook Advertising1-4x per monthFull-Color Ad w/Coupon Discount20K-40K Users within 3-5 miles of your business, narrowed by demographicsNative ad in the user's newsfeed$500 - $800/month
Grocery Store Receipt Advertising4-8x per monthFull-Color Ad w/Coupon DiscountApprox. 80K shoppers within 3-5 milesPlaced directly into the shopper's hand$358/month
Newspaper1x per monthBlack & White ad in Sunday paper318,085 ReadersOn the driveway$4,620 per ad
Radio5 spots per weekAudio only, must be memorable2+ Million listeners, Adults 25-5430 second air time per spot$3,500 per Week (not including production cost)
Billboard7-15x per monthEye-catching Outdoor sign5,391,090 Population6 seconds of visibility$27,050 - $151,800 per month