Coupons have the unique ability to appeal to both new customers and previous customers. Not all types of marketing can say the same thing. They can also set you apart from your competitors.
Once you get customers through the door you want to keep them coming back for future services. Not only will having loyal customers keep your mechanics busy it will also help with spreading the word about your auto shop.
Traditional advertising is what most people think of when they talk about advertising. Do you have to have to use them just because others have done it in the past? Times have changed, and so have buyer behaviors. Get the latest scoop on advertising in newspapers, billboards, and through direct mail.