Salon Advertising

Increase Sales for Your Hair or Nail Salon

Growing your client base requires more than just providing high-quality services. To bring in new clients, you've also got to market your business consistently in your local neighborhoods. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising.

Read More

What are Google Local Services Ads?

Google's Local Services Ads is a new form of paid advertising for local professional service providers that can help you establish trust with consumers, generate leads, and close sales. 

Read More

Beginner's Guide to Email Prospecting

 

Email prospecting campaigns appear simple at first glance, but can become complex quickly. With so many small details that can affect your response rates, and ultimately sales, it can be easy to spend hours scratching your head trying to figure out why prospects aren’t responding. Instead, follow best practices, create the right messaging, and track your results in order to evaluate the email campaigns that work for you.

Read More

Welcome to the "DIY Digital" Series!

 

Digital advertising has become a practically mandatory element of marketing. If you're like most small business owners (myself included), getting started with digital marketing can be overwhelming. You know that your business relies on the success of your online efforts, but finding easy to understand and effective tactics seems impossible. This article, and our series of posts about digital marketing, will guide you through actionable steps you can take to knock your digital marketing out of the park!

Read More

Quick Guide to Creating a Website

William has been thinking about establishing his company's presence online, and thinks that creating a website would be the best way to accomplish that. He's been daydreaming about a simple site with just a few pages that simply acts as a quick way to grab leads. Even though his idea is simple, getting started seems incredibly complicated. Is there any way for him to design a great website with no skills, limited time, and a tight budget? 

Read More

Get Unstuck: Refresh Your Organic Social Media Strategy

Steve tried all sorts of stuff to improve his company's social media growth, but he never got a ton of traction on his posts. He was constantly researching how to improve social media KPIs, and all he could find was POST MORE. At his best, Steve spent up to 6 hours a week writing and scheduling daily posts, and barely had time to monitor the accounts while doing his other responsibilities as business owner. The more Steve dreaded this part of his job, the more he realized he needed a new organic social media strategy.

Read More

Healthcare Advertising

Show the Value of Your Practice

When people move to a new area or are looking for a second opinion, how do they choose their healthcare providers? Trusting a single person with your health can be scary, so patients want to feel a sense of trust and confidence in your abilities before they meet you in order to select you as their primary healthcare provider. Since the service quality of your practice cannot be gauged by a consumer until they become a patient, effective advertising that demonstrates the value of your services can make all the difference in growing your practice. 

Read More

Insurance Agent Advertising

Establish a Foundation of Trust

As an insurance agent, building familiarity with consumers well before they need your service is an integral part of making the final sale. An established foundation of trust can make all the difference when a person's policy expires or a life changing event occurs, and they're looking to to buy from their friendly neighborhood agent. To lay this foundation, you need to put your business front and center of consumers' attention.

Read More

Dry Cleaner Advertising

Be a Competitor in Your Market

The landscape for dry cleaning has drastically changed in the last 10 years. From business casual to "no-wrinkle" fabrics, consumer habits don't rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out. 

Read More

Legal/Attorney Advertising

Build Your Legal Practice 

Nobody wants to hire a lawyer. But when important legal decisions need to be made, everyone wants the best lawyer. The decision making process can be long and tedious for consumers if they don't already know where to look and who to talk to. That's why branding your firm is so important. You need to establish value and trust with consumers before they're ready to buy, so that when the day comes for them to seek out legal help, you're the one they think of first. 

Read More