Salons are big business in the United States. Retail sales in the industry, including hair, nail, and skin salons, increased 3 percent in 2016 to $62 billion. And the competition is fierce—the cost to start your own business can be low, and there are plenty of stylists and barbers for consumers to choose from. Salon professionals can’t just be skilled at cutting hair or doing nails: They must also be marketers, promoting their business with the goal of earning new customers.Read More
Finding good leads is the foundation of any successful insurance agency. The less time you spend chasing leads, the more time you can dedicate toward nurturing them. It seems like everyone has different strategies and suggestions, but it can be hard to discern which methods of lead collection are worth putting your resources toward. And investing in the wrong methods can be a major drain on time and money.Read More
Most real estate agents work hard for their clients, whether those clients are buying or selling. But all that hard work doesn’t mean a thing if you can’t attract new clients. According to the National Association of Realtors, the average Realtor draws 13 percent of business from repeat clients and another 18 percent from referrals by past clients. Although that underscores the importance of delivering a superior experience once hired, it also reinforces the urgency of finding and securing new clients.Read More
Let’s admit it: The holidays are a bit of a mixed bag for restaurants. Depending on how you look at it, the upcoming winter months are either a time for friends, family, and festivities—or time for hectic, relentless consumerism. For restaurant owners, however, they present an opportunity to reach new customers and engage with existing ones.Read More
The holiday season is almost here, a time for “Ho, ho, ho!” Unfortunately, for auto shops trying to market themselves, ’tis the season to see customers go, go, go.
Car owners need repairs during the winter just like at any other time of the year. However, they often get their vehicles repaired in winter only after a breakdown or for some other urgent issue Consumers often postpone optional repairs and services until the weather gets warmer, when their wallets aren’t so stretched from the holidays.Read More
Print is one of the oldest tricks in the proverbial book of advertising. If we want to really trace the long-winded history of American print media, we must turn to 1729, when Benjamin Franklin first published The Pennsylvania Gazette, which included pages of “new advertisements” (incidentally, Franklin also published the first magazine ads, in 1742). But we don’t have time for that—so, suffice it to say that print media has been around as long as mass-produced content.
Eating at restaurants remains as popular as ever. According to the National Restaurant Association, 90 percent of consumers say they enjoy eating at restaurants; in contrast, only two-thirds of consumers say they like going to grocery stores. The diners are there, continually deciding what restaurant to visit next. The challenge for you is convincing those diners to visit yours over the competition. Effective restaurant promotion ideas help you achieve that goal. Here are six campaigns and strategies that can draw customers and, ultimately, increase sales:Read More
Do you remember the last time you saw a billboard? Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised. If you’re speeding by a billboard on the freeway at 60 miles per hour, it’s only natural to miss the value of the service. What’s more, daily media and ad exposure is at an all-time high. Some sources show that the average adult is exposed to 362 ads per day.Read More
Automotive shops are often the anchor of a local community. Whether you’re changing their oil or detailing their cars, your neighbors vest unparalleled trust in you and your mechanics. They rely on your shop to keep their vehicles up and running. And while you may be the best in the business, without marketing and advertising, it’s tough to spread the word and grow your business.Read More