Why Holiday Advertising is So Crucial for Local Business

The holidays have been over for a few weeks now. Hopefully, the endless loop of Christmas music has left your brain, and the holiday season proved to be quite a success for your small business.

Although 2018 has just begun, it’s not too late to start planning your marketing strategies for the entire year, including the next holiday season. Local businesses engaged in coupon marketing and grocery cart advertising can gear their ads not only toward Christmas, but also for any holiday or season throughout the year. Read on to learn why holiday advertising is so crucial for small businesses.

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Advertising Cliches Your Business Needs to Stop Using Immediately

 

You’ve seen and heard them over and over and over. You may have used them yourself.

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable.

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The Anatomy of a Good Coupon Ad: What to Include and What to Avoid

Register tape advertising has emerged as a top method for local businesses to deliver coupons to customers in their communities. The concept is simple: Restaurants, auto shops, nail salons, and other businesses buy coupon space on the back of receipts given to consumers at grocery stores. Everyone needs groceries and doesn’t travel too far to buy them. With register tape advertising, these shoppers are handed coupons—your coupons—whenever they make a purchase at the store. The strategy is simple yet ingenious, and can be wildly effective if your coupon ad is good.

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[New Research] Just How Many People are Using Coupons?

Death, taxes, and coupons. Which of these isn’t inevitable?

The battle for coupons has risen to new heights. Google reports that the search for “coupon code” has almost tripled since 2004. But what hasn’t changed over the years is the consumer’s desire to save money and realize a value. According to research from Hawk Incentives, 97 percent of consumers have sought deals when they shop, and 92 percent say they are “always” looking. So not surprisingly, coupons are as enticing as they were a few decades ago.

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The Core Values For Effective Advertising

There is a balance that must be struck when advertising. On the one hand, businesses need sales to survive, on the other, customers look to enrich their lives in some way. The business wants more profit, the customer a better deal. The business may know the best solution, the customer may not want to be “sold.”

To navigate this dichotomy, you need a moral compass to help ensure that while you may stray from the path, you will always be able to find the right direction. Core values for advertising may, at one extreme, seem redundant or at the other extreme, trivial, and yet they are essential in today’s advertising market. For example, the coveted millennials market is primarily reached through transparency and authenticity. According to a 2016 Gallup poll, “Yes, millennials want to be healthy, but they also want a purposeful life, active community and social ties, and financial stability.” While your business may target older or younger demographics, trust and long term relationships are still a winning combination.

The following core values will help you stay true to your customers and to yourself.

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The Hard Truth: Why So Many Restaurants Fail in Their First Year

New restaurants face an uphill climb to succeed. One recent study found that 17 percent of startup restaurants fail within the first year. Though this is a more encouraging statistic than previous gloom-and-doom numbers that pegged first-year failure rates well beyond 50 percent, it provides little solace to entrepreneurs who know that everything about their restaurants must be perfect from the start to make it beyond 12 months.

New restaurants rarely struggle because their owners and managers aren’t putting in hard work. Often, other reasons are the major contributors to why restaurants fail. Here are some of those factors that entrepreneurs should keep in mind as they strive to prosper in their first year of business:

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4 Steps to Evaluate Coupon Advertising

Every business owner has to start somewhere. IndoorMedia's CEO, Doug Endsley, started his career working in fast food and moved on to found the nation's largest in-store advertising company. In our Business Growth Leadership Series, Doug discusses the events that led to his current success and how today's entrepreneurs can learn from his decades of experience.

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3 Reasons Why Coupons Work So Well for Hair and Nail Salons

As any nail or hair salon owner will tell you, running a local salon requires lots of resources. You must pay for everything out of pocket, from your space to cleaning services to employee payroll. On top of that pressure, how do you reach new guests, while also creating loyal, repeat customers? Through effective marketing and advertising, that’s how.

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How Small Healthcare Practices Advertise Locally

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new professional can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice.

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The Power of Coupons: How Salons Utilize Coupons to Earn New Customers

Salons are big business in the United States. Retail sales in the industry, including hair, nail, and skin salons, increased 3 percent in 2016 to $62 billion. And the competition is fierce—the cost to start your own business can be low, and there are plenty of stylists and barbers for consumers to choose from. Salon professionals can’t just be skilled at cutting hair or doing nails: They must also be marketers, promoting their business with the goal of earning new customers.

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