What are 6 Marketing Ideas for Auto Shops to Keep Customers Coming Back?
- A Car Advice Blog
- Social Media
- Coupon Advertising
- Customer Referrals
- Customer Loyalty Programs
- Service Reminders
1. A Car Advice Blog
In 2018, operating a website for your business is a given. Maintaining and updating that website is the challenge auto shop owners face. One way to drive visitors to your site is to start a car advice blog. If the content you produce provides direct value to your most-likely customers, consumers will revisit your website and maybe even subscribe. This gives you opportunities to inform them of specials, educate them about their vehicles, and remind them of services that their cars need (more on this last point later).2. Social Media
Just like your website is a standard part of your auto shop’s marketing, so is creating a social media presence. Consistent posting on Facebook is essential to show those who hear about you that you’re open and ready to help your customers. Pick a schedule and stick to it so that your followers (who are most likely also your customers) can learn when to expect new content from you. While you might post at a consistent time each day or each week, the possibilities for the type of content you post are limitless:- coupons and special offers
- links to your blog
- customer testimonials
- helpful advice and recommendations for maintenance
- Recall information for major car manufacturers
3. Coupon Advertising
Coupons provide a low-cost, high-exposure option that draws new customers and reminds existing customers of the excellent service you provide. Offers you could use include:- Half-off oil change
- Free oil change with purchase of an emission/safety test
- Free oil change with any repair of more than a certain dollar amount
- Free/reduced cost tire rotation with the purchase of another service
- A certain dollar amount off a specific service (e.g., $25 off a tuneup)
- A certain percentage off the cost of an overall bill
4. Customer Referrals
Another sound marketing strategy for auto shop owners is to get your existing customers to do some marketing for you. Referral programs encourage customers to tell their friends and family about your great service and reward them with a free oil change or a discounted service – an offer they can’t get anywhere else. An exclusive incentive is a powerful motivator for customers who simply need to sing your praises to others to earn the reward.5. Customer Loyalty Programs
People like free stuff. Offering a loyalty program that allows customers to earn free oil changes or other repair services is a great way to show appreciation to existing customers. This can be as simple and low-tech as a punch card that promises a free oil change after five paid oil changes, or as sophisticated as a points program in which customers earn a bonus after a certain amount of money spent on services. Loyalty programs provide an incentive for customers to keep visiting your auto shop and follow through on repairs that they may have been putting off. This results in more revenue for your business over time.6. Service Reminders
The little stickers you put on customers’ windshields are great reminders for them to come back for the next scheduled service. Many additional ways—digital stickers, so to speak—are available to provide that reminder, including emails, texts, and social media direct messages. Moreover, these service reminders can include a discount coupon for the service, links to your website and blog, or a way to confirm an appointment without actually having to call the shop. In this way, you are marketing to your customers without them even realizing it—they simply think you are reminding them about the next oil change or tire rotation. What marketing strategies have worked for your auto shop? Finding the best ways to advertise in your local area is key to driving new customers to your shop. *Originally Published 9/21/2017. Updated 6/18/2019 for accuracy.Auto shops across the country are increasing their average repair order and more than doubling their advertising ROI with grocery receipt coupons. Find out how these coupons can drive new customers and increase profits for YOUR auto shop.