Your auto repair shop can use social media posts to build trust with customers (even before they become a customer). This is imperative for your shop as the more a prospect believes that you will do what you say, the more likely it is that they’ll choose you over the competition. One way to do this is by posting content on your social media profiles. Here are 4 examples of auto repair social media posts that can help you build trust with your followers.
Steps To Building Trust:
- Help Identify Symptoms to Problems – Educate your customers about when they need your services and how it will save them in the long run.
- Notify Customers of Recalls – Since recalls from manufacturers are often sent by mail, make sure your customers know about them the way they consume information.
- Show How You Protect Your Customers – We are just three months into the Coronavirus pandemic. It’s not too late to demonstrate your commitment to customer safety.
- Show Your Work – There is no better proof than the actual work product.
Identify Common Problems
If your customers are like me, they know zilch about cars. I could drive on a flat tire for 5-miles without noticing. (Shout-out to the off-duty officer who told me at the stop-light!) Yeah, yikes.
So when it comes to car maintenance, you can bet that some of your customers could use help identifying and solving common problems.
Twisted Wrench Auto Repair has a great example of how to provide education through social media posts. By offering free advice, this auto shop is showing customers that they’re invested in the health of their vehicle. Plus, one of their followers might say “My car hums! I should take it in to get fixed!”
If you post about car maintenance, make sure to include:
- A short and sweet description. Identify the part of the car, how to identify if it’s not functioning properly, and possibly how to fix it.
- An image. This helps novices (like me) better understand the description and catches our attention.
Notify Customers of Recalls
Similarly, to the point above, your auto shop can post about product recalls. This information is great because it creates a sense of urgency for your followers to bring their car into the shop.
In addition to sharing the news article about the recall, you could include whether or not your shop has the part and how long it will take to fix. The goal is to make it as easy as possible for a follower to see your post, confirm their car is affected, and choose your auto shop to solve the problem.
Share New Standards of Cleanliness
How are you protecting your customers from sickness? Newnan Station Automotive posted this update about how they are keeping their senior customers safe. While you may not have a program similar to this auto shop, you can post answers to questions your customers have, such as:
- Do employees wear a face mask while working?
- Do employees wear gloves when moving my vehicle?
- What process do you have in place for cleaning the waiting area?
Show Your Work
There’s no better way to prove that you can do a job than by showing it. Posting images of the types of cars you service or how you conduct a state inspection is sure to show your followers that you can deliver. This also takes the guesswork out for prospects who may be shopping around for a new auto repair shop.
Developing an Auto Repair Social Media Strategy
Actions speak louder than words, which is why pictures and videos on social media are a great way to build trust with followers. These are just a few examples to spark inspiration. To get more ideas look up the social profiles for other local auto repair shops, or even nationals chains like Jiffy Lube or Goodyear.
To learn more about organic social media strategy, read this post.