While it’s very tempting to focus on digital marketing for your auto shop, don’t pass on tried and true methods like direct mail. These more traditional but proven techniques are still going strong. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!”
Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. In fact, businesses that use direct mail say they see a 10 to 30 times higher response from customers in comparison to digital marketing.
To succeed in the direct mail space, you need to find a reliable service that will deliver your auto shop coupons to customer mailboxes. These direct mail companies will design, print, stamp, and deliver and have other features you may be interested in.
We’ll tell you what to look for when choosing a service, and the direct mail companies we think are best for auto shop coupon advertising.
Spectrum has experts that understand the auto service industry and its unique dynamics. This allows their approach to direct mail coupon advertising to be powerful and drive results. They are also a full-service company offering additional features like reporting and analysis.
What to Look for in a Direct Mail Provider?
When comparing your options to decide who will create and distribute your direct mail coupon advertising, use these four criteria:- Repetition – Success with direct mail advertising is never a one-and-done. It takes time and repeated mailings to get real results because you need to build brand recognition.
- Appeal- Your coupon design must be eye-catching and connect with customers through a simple message and great looking imagery.
- Targeting –Who you mail is as important as what you mail. Will your direct mailer hit the addresses within your targeted area or distance from your auto shop?
- Exposure – Will your coupon be seen? Does the provider reach enough households in the area you’re targeting?
The Best Direct Mail Companies for Auto Shop Coupon Advertising
After doing some research using the above criteria, we’ve narrowed down the best direct mail companies to these options:- MailShark for Repetition
- Spectrum for Appeal
- PostcardMania for Targeting
- ValPak for Exposure