Due to COVID-19, grocery stores are experiencing enormous increases in the volume of shoppers. At the same time, businesses are looking for new ways to reach the people in their community. Grocery store advertising has and continues to be, a proven way for small businesses to drive profits. As with any investment, it’s important to make sure that your partner’s ability to deliver is as proven as the method itself. A reliable advertising vendor will display transparency, communication, and flexibility. As the industry leader, we’d like to show you what that looks like and what to expect when starting a campaign.
You may have options when it comes to choosing a grocery store advertising partner, but they’re not all created equal. To make sure you’re working with the real deal, here are things you can expect to see during our process:
More Chains, More Options
Did you know that every Kroger across the U.S. uses the same vendor for register tape advertising? Wanna take a wild guess as to who that vendor is? Yep, you guessed it, it’s Register Tapes Unlimited at IndoorMedia! The grocery store chain (not the individual store location) decides which vendor will provide advertising such as receipt ads and shopping cart ads. Our Sales Reps have an authorization letter from the grocery store chain, on the chain’s letterhead, stating that our company is contracted with them to provide their advertising program. This is just a little consolation to our prospects that we can, and will, deliver on what we’re selling.Flexibility with Financials
At IndoorMedia, we provide a variety of payment options to help with cash flow. This not only includes the conventional cash, check, or credit card, but we can be flexible with your payment schedule and customize it to benefit you most during these trying times.Verification Calls: Crossing T’s and Dotting I’s
After you enter into an agreement to do business with us, we provide a follow-up verification call. This courtesy call allows our customers the opportunity to review their agreement. During the call, we verify that payment, contact, and ad distribution information is up-to-date. This extra measure ensures that your campaign can move forward quickly and effortlessly.Choosing the Best Vendor for Your Business
While IndoorMedia may not be the only option for grocery store advertising, we are the industry leader. By holding ourselves and our industry to a high standard for quality and customer service, we’ve helped tens of thousands of businesses generate profit over the course of 30 years. Whether or not we get the opportunity to serve your business, we want you to be familiar with a process that is transparent, flexible, and puts your business’s best interests at heart so that you can find the grocery store advertising partner that is the best fit for your business. What if I’m not happy with my advertising partner? If you’ve entered into an agreement with a company that doesn’t seem to have your best interests at heart, there are steps you can take to protect yourself and others from fraud. File a local police report, file a complaint with the Federal Trade Commission, and alert the State Attorney General.
By Eric Shafer