Car Wash Advertising: Five Shiny Car Wash Marketing Ideas
Car wash operators are always looking for new ways to grab the attention of their customers. They can do this by using a combination of auto shop advertising campaigns and creative tactics. The following five car wash advertising ideas can help you keep your brand name top-of-mind with existing customers and attract new ones.
Host Social Media Contests
One of the marketing tricks to boost a car wash business is through social media contests. They are a great way to increase your engagement and stay relevant on social media. Plus, it reinvigorates your social media presence besides the usual auto repair social media posts.
To market your garage, you could offer your customers the chance to win a car spring cleaning package, including a free car wash or detailing, by tagging their friends and family on social media. Your customers can earn discounted car wash services for a month by tagging your page with a photo of their freshly washed car. As an entry requirement, you can ask for an email address and build an email subscriber list to share coupons and promotions.
Take the time to communicate with your customers outside of your social media contests. You can use your social media accounts to showcase your work, post online-only discounts, and educate your customers about your business. The social media content engages viewers and encourages them to follow you. Be sure to respond to their feedback and thank them for leaving a comment.
Create a Loyalty Program
Loyalty programs can be one of the best ideas to grow car-wash profits because they engage customers and bring in new ones. Loyalty programs offer customers the opportunity to purchase car washes in bulk at a discount. In addition, customers can track the number of car washes with a punch card or a loyalty program app.
You can reward customers for repeat visits with a free car wash, which can help generate significant revenue for car wash businesses. A program such as this pays the car wash operator a certain amount each month while simplifying transactions for customers. You can also create loyalty programs for local businesses with fleets of vehicles. Businesses can buy bulk car washes to redeem when needed.
Offer Free Services When Possible
One of the most effective car wash marketing ideas is to offer free services. For example, you can offer free anti-bacterial interior treatments or spray-on wax services with every car wash service a customer buys. Providing these free services doesn’t have to be exclusive to existing customers. You can offer these services to new customers to entice them to visit your business.
Ensure you do not offer too many free services at once because that will deprive you of revenue. Instead, focus on what free services make sense according to the seasons and what the local community needs. You can spread the word about your free services through seasonal deals and loyalty program members. In doing so, you can build brand awareness and generate some positive word-of-mouth referrals.
Promote Seasonal Deals
Offering seasonal deals is one of the best car wash promotion ideas. Every season presents a unique opportunity for car wash businesses to provide creative seasonal promotions. These limited-time deals can help you attract new customers and grow your existing customer base tremendously.
If you want to get people into your store in the winter, post an online-only deal that’s good only during the week of Christmas when people are off from work. Promote the importance of frequent car washing through social media and onsite signs during springtime to prevent pollen and insects. Then, you can offer spring deals so customers can come in for car washes. Summer deals for those looking to wash their cars before going out on vacation can draw more attention from customers.
Having a seasonal happy hour car wash can encourage customers to come back and wash their cars by offering a percentage discount for an hour. Think about when you want to have this happy hour within your community. When you set your happy hour after work, you may be busy with a line of cars waiting for car washes. If you schedule your happy hour for an early time, such as from 7:00 to 8:00 a.m., you could attract older customers who want to avoid the weekend crowds.
Send Out Service Reminders Through Digital Marketing
Among successful marketing ideas for auto repair shops is sending out service reminders. These notifications can help your customers remember when it’s time to bring their vehicle in for service. Text and email marketing campaigns are both effective ways to send customers friendly reminders.
These service reminders can include a coupon or a line encouraging customers to schedule their next car wash service online or change their appointment if needed. They can also notify customers of any changes to your business, including service hours, holiday closings, and any weather-related changes they need to know about before driving to your car wash.
You can use these service reminders to get customer feedback by including a link to your online customer survey in your text messages or emails. This practice shows customers you value their loyalty and want to know if they have feedback or criticism to improve your services.
Other Unique Ways to Market a Car Wash
Car wash owners can also increase traffic to their establishment through the following marketing ideas:
Provide free Wi-Fi
Wi-Fi is unconsciously the fourth utility to most people. This makes it as important as running water. Unlike before, everyone is currently surrounded by Wi-Fi at home, work, grocery stores, and cars. Car wash business owners should thus consider providing free Wi-Fi to their customers. It can boost the business by:
- Attracting and retaining customers – most customers, especially millennials, rely on internet connectivity. Providing free Wi-Fi to car wash customers not only attracts them but also entices them to stay longer. This improves customer experience and builds loyalty.
- Gives the business a competitive edge – besides attracting customers, Wi-Fi also gives the business a competitive advantage. Most customers expect Wi-Fi to be everywhere and will definitely prefer a car wash with internet connectivity. A Purple survey found that customers are more likely to visit places that offer free Wi-Fi.
- Complements other marketing efforts – offering free Wi-Fi to customers also indirectly complements other car wash advertising efforts. For instance, customers will see the business’ customized landing page before signing in to use the Wi-Fi. After signing in, customers are directed to the business website to find specialized discounts, promotions, and other offers.
- Free Wi-Fi also allows customers to share their location with ease. In the current social media era, it is normal for customers to share their live location, be it a picture of breakfast with a scene, a waiting lounge at the airport, and other locations. Enabling customers to share their location while waiting for their car to get cleaned offers free marketing for the business.
Playing music is another cheap yet effective way of marketing a car wash business. Most people consider car wash time as their relaxation time. Therefore, playing music sets them into their desired relaxation mood. However, music should be restricted to outdoor settings to provide a calm environment for customers who want to complete pending tasks in the lobby as their cars get cleaned.
Hold a fundraiser
Holding charity events, especially fundraisers, also gives car wash businesses much-needed exposure. Hosting a fundraiser indicates to the neighboring community of the establishment’s commitment to supporting community activities. Local customers will most likely return to the car wash for various services after the event.
Support a Local School or Sports Team
Supporting the local sports team or school is another excellent collaboration opportunity with the community. Businesses can use this chance to hand marketing and promotional banners during sports competitions and other local activities. The business can also offer to donate customized sports jerseys printed with the business name for a broader reach.
Host a classic car club or a car show
Organizing a classic car show can also magically increase traffic to the car wash. Generally, classic car owners like showing off their vehicle mods with enthusiasm. Therefore, if there’s a buzzing classic car club in the locality, inviting them into the business for a motor show can market the car wash. Having eye-catching classic vehicles in the car wash attracts attention and draws people into the business.
Car wash owners can also use this opportunity to partner with local restaurants to provide food and drinks to participants.
Rely On These Car Wash Marketing Ideas
To stay at the forefront of customer experience and marketing, car wash businesses must continuously innovate. These five marketing strategies are a great place to start engaging your customers and cultivating a positive, lasting relationship. Use one or more of these ideas in your marketing strategy today for a fresh approach that will help you stand out from the competition.