Who doesn’t love an expertly cooked, professionally prepared meal at a local restaurant? While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. What’s more, 57 percent say that going to restaurants is a luxury. People need to eat. So, shopping for groceries is the next logical step.
For small businesses, this should be seen as a great opportunity to promote your brand to a local audience. Grocery store advertising enables owners to reap the benefits of large-scale, costly national campaigns at a fraction of the price. Between coupon advertising and cart advertising, business owners have two primary methods that can drive success—at a fraction of the price.
New to grocery store advertising? Wondering what’s best for your business? Let’s review the top techniques that help build your customer list.
No marketing firm? No problem. Even inexperienced marketers can use effective marketing strategies without spending a do...