While national chains have their fair share of cute, catchy slogans, it can be challenging for small businesses to choose the right one. Without hours of television commercials, radio campaigns, and print advertisements, you’ll have to rethink how your customers are accessing your slogan — and what it will mean to them. Perhaps you’ll choose a pun or play on industry phrases. Maybe there’s a saying that’s been passed down for generations in your family. Either option is fine, but you’ll need strong branding in place to make sure your slogan is adequately explained. Remember that this phrase should tell your customers about your business or brand story. Entrusting this task to the right sentence is a lot of pressure, so read on for our guide to slogan best practices.