When we think about this question, we think about how effective repetition is. Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories.
That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement. If 1,000 versions of the same text or pop-up advertisement keep jumping up on every website you visit, you may view the product or service 1,000 times. Still, you’re probably no more likely to buy it than you were initially and may actually be turned off to the idea.
Smart advertisers look at a combination of these factors and try to zero in on the best way to reach their clients. Mail-out coupons, billboards, or even grocery store advertising can be an easy way to guarantee the right customers see your ad —and multiple times a day at that.
How well do you know the vocabulary of Digital Marketing?Test your knowledge with the quiz below! Overview ...