Even social media pros struggle with hashtags. It’s difficult to find the right balance of tags — especially when you’re not even sure why you’re using them. At first, these phrases or words almost look like bumper stickers, and some worry they may discredit their content, but they couldn’t be more wrong.
Hashtag marketing is one of the best ways to drive organic traffic. Every time you use a hashtag (which is a word or phrase preceded by the # symbol), you submit your content to a pool of other relevant content.
For example, if you tag a photo #Friday and click on the #Friday tag, you will see your photo against every other photo containing that tag. When you find certain tags you can hone in on, you can make sure your content shows up against your competitors and a relevant audience.
This makes your content “discoverable.” To attract new fans and followers, you’ll need to market your content to the people who are most likely to follow you. This is often called “targeting” and is why hashtags are not a tool to be ignored.
By IndoorMedia MarketingNo matter how big your salon business is or how exceptional your services are, it may not reach your potential customers...
