Building a WebsiteFirst things first, you need a website. This can seem intimidating, but with many website builders available online, you’ll never need to actually code a page from scratch. Instead, do a little research about what option works best for you, and then get ready to get down to business. Many website builders have free plans, so all you’ll have to purchase is your domain name. Today, even if your preferred option isn’t available in a “.com,” you can register a “.net” or “.org” for the same price. When you log onto a builder, it’ll give you the option to associate your domain name with the website you build. Don’t worry, if you decide to go another route, you can always move your domain between different website building platforms.
Website BuildersOne of the easiest builders to use is Wix. They have excellent templates, apps, and Calls to Action that you can embed throughout your page as “buttons.” These terms become easier to imagine as you practice on your website. Once you create a profile, you can choose the template you want to use. From there, it’s just a matter of replacing the placeholders in the template with your preferred images, text, and forms. Another great option is SquareSpace, which offers an excellent support team who can help you bring your salon’s website to life. It’s super easy to move between formatting your page for desktop users or configuring for mobile devices. Their blogging features are great if you’re considering content marketing, and it’s much easier to embed relevant SEO tags if need be. You’ve probably heard about WordPress but be wary —this is not a great option for beginners. While it’s marketed as being intuitive, this is only because it’s a common ground between graphic designers and backend engineers (aka the people who write the codes that allow for the fancy-schmancy stuff other websites use). If you’ve used a website builder before or are curious about the backend of SEO, this can be a great option, but you’ll need a lot of help getting started.
Building an Appointment Book into Your WebsiteOnce you have a website, you will need to integrate it with an online appointment booking tool. While you can (and should) have a general contact form on your website, this is not sufficient for scheduling appointments. Customers will expect a clean, seamless experience when scheduling their appointment online. They should be able to choose:
- An appointment type (haircut and blowdry, manicure, facial, etc.)
- Available Date and Time
- Preferred technician or stylist