How to Define Your Marketing Strategy for Your ProductAs you reset your marketing strategy for your in-store product sales, you need to determine what success looks like. You can ask yourself some of the following questions for your marketing strategy:
- Who is your target audience? They could be existing customers in the local community or individuals from a niche demographic that you’ll need to engage through flashy visual marketing tactics.
- What is your goal for growth in your marketing strategy? It may be reaching more potential customers, or perhaps you’re hoping to re-engage with existing consumers who haven’t bought from you or used your services lately.
- How can you best reach your potential consumers? You can take inspiration from some restaurant marketing tactics for your marketing strategy.