This pandemic has led many salons to get creative with their advertising. That being said, even before this year of lockdowns and business closures, hair and nail salons have always had to find interesting ways to get a leg up on their competition. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. Social media and email marketing can be a great way to lure past clients back in, but how do you get new customers through the door? More often than not, local businesses turn to coupon advertising, and salons are no different. Offering a special on a new manicure service or an unbeatable price on a trim and blowout package could be enough to win some new sales — but there’s more to it than that. After you select the sales promotion you want to run, it’s important to take full advantage of the advertising space your coupon offers. It’s crucial to narrow in on your business’s most important information because you want to make sure you’re presenting that front and center. Below, we’ll review everything you should include in your hair and nail salon coupons.
What to IncludeThere are many components you may take for granted but are essential to the effectiveness of your coupons. Among those are your company’s name, logo, and contact info. Once you format these into your first coupon, you’ll have a template you can use in the future, and coupon advertising will be one step easier. Hopefully, you’ve already finalized your business name and logo, but you may have to adapt them to fit the space you’re advertising in. If your logo includes a large image, you may decide to pull the colors from that image to make a color scheme to use instead. That way, you’ll save a little space on your final project.
Contact InfoToday, when you’re building a coupon, there’s a lot of different contact info you may want to include. If you have a website and full social media presence, narrow in on which platforms you want to promote or use a shortened version of your company’s full URL. When advertising locally, you may choose to post the cross streets your business is located on, or even just the neighborhood, instead of your full address. Most customers will search for your business online once they see your ad, so it may be better only to include the information they’ll need to find your online profile. Some companies even choose to say, “Find Us Online!” to save even more space. Of course, a phone number and address are pretty essential bones in your ad, but if you’re worried about saving space, you may have to choose between what you’ve found customers really use to find you.
Offer and Terms and ConditionsIf you’re putting out a coupon, you’re advertising a special. Try to devote ample space to this as your offer is what should catch your customer’s eye. Some offers are better than others. These coupon offers are most successful:
- Flat Price: $9.99 Cut and Trim
- Percentage Off: 20% Off Spa Treatments
- FREE is always a winner! This could be a Free eyebrow wax with a regular priced manicure or Buy One Get One Free hair products.