Did you know that it costs your auto shop five times more to acquire a new customer than to keep an existing one? Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program.
Research shows that 79% of consumers look for deals in loyalty and reward programs before making a purchase. An auto repair loyalty program is a great marketing tool to encourage drivers to return to your shop and creates a win-win where you both benefit.
Here’s how you can start an auto repair loyalty program and keep existing customers happy.
You may also choose to offer rewards when a customer leaves a review or shares your business through word of mouth. In this sense, a loyalty program can also function as a referral for your auto shop.
Getting punch cards created can be as easy as placing an order with a local print shop. If you’re needing help with the more complicated formats, companies like loyaltygator specialize in automotive loyalty programs and can get you started.
How to Start an Auto Repair Loyalty Program
- Choose A Reward
- Pick A Format
- Spread The Word
- Use Auto Shop Software
Choose A Reward
The first step in starting a loyalty program is to decide what behaviors you’re going to reward and what gift you’re going to offer. You also want to decide whether the program will be for all customers, or if you’ll reserve it for a special group. Here are some common rewards offered by auto shop owners:- One free oil change for every 10 oil changes
- A free service worth up to $50 per $100 spent
- A discounted service during a customer’s birthday month
Pick A Format
When you think about a loyalty program, the first thing that comes to mind may be the traditional punch-card format. That may work well for many auto shops but there are other types of formats you can offer. You could hand out a loyalty card that can be loaded with points, shop bucks, or some other reward. Each time the customer spends money at your auto shop, the rewards can be added to the card like you’re making a deposit into their loyalty account. This concept can also be used with keychain tags and be implemented using a smartphone app like this example from Meineke:Spread The Word
Once you’ve launched your auto repair loyalty program, you want to get the word out as quickly as possible. Here are a few effective ways for you to do that:- Social media – A new loyalty program provides great content for a post on your Social Media platforms. You can reach followers and potential customers to create excitement about your new program.
- Email – Through email, you have direct access to your customer’s inboxes. It’s a great way to introduce your loyalty program to customers on your mailing list.
- In-store – You can promote your program with signage at the front desk or exit doors of your auto shop. It’s a great reminder and incentive for customers to choose your shop for their next service.