Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. It targets all kinds of car owners, driving new business and encouraging customers to come back time and time again. Find out why the oil change coupon is so powerful for your auto repair shop and how to create a coupon offer that is profitable for your business.
Keep in mind, this is just the revenue from providing the oil change service. Many customers will spend more than the initial $40. If you find this is the case, you can use the average ticket price at the beginning of the formula to calculate your profitability. Additionally, others will come back throughout the year and spend hundreds of more dollars in repairs. All of that business can be directly traced back to your exciting, enticing, profitable oil change coupon.
3 Reasons Oil Change Coupons Are So Effective
- Familiarity – Car owners are familiar with what an oil change is and how often they need it done. Comparatively, someone with a coupon for a timing belt would have to Google “what is a timing belt” to understand what it is and when they might need it replaced.
- Frequency – Oil changes need to be done multiple times a year. There is a good chance that the majority of prospects, no matter when you send your coupon out, could use an oil change in the next month or two.
- Flexibility – There are a variety of ways to run an oil change coupon. Dollars off, flat price, combined with other services. Changing the offer on the coupon discount for an oil change is easy. This provides much-needed flexibility to not only attract customers (new and returning alike) but, just as importantly, ensures that you still make a profit for each coupon redeemed.