Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts can be used for more than just transaction information; they can also be used for marketing and advertising campaigns.
In this blog article, we’ll explain why receipt advertising is important, what benefits it may give to merchants, and how you can get started with your own receipt marketing strategies.
Promotions on paper are (still) king.
Look no farther than the paper receipt to deliver promotional messaging to your customers. Yes, even in the digital era, paper promotions (still) reign supreme! What if we told you:- Paper coupons are used by 88 percent of all consumers.
- On a weekly basis, 48% of shoppers hunt for printable coupons.
- 2/3 of millennials resort to paper coupons for discounts to save money.
- Coupons are used by 90% of affluent customers.
- 85 percent of customers browse for coupons before going to a store.
- Consumers stated they would utilize a highlighted coupon code from a print campaign to make an online purchase 71% of the time.