Promotions on paper are (still) king.Look no farther than the paper receipt to deliver promotional messaging to your customers. Yes, even in the digital era, paper promotions (still) reign supreme! What if we told you:
- Paper coupons are used by 88 percent of all consumers.
- On a weekly basis, 48% of shoppers hunt for printable coupons.
- 2/3 of millennials resort to paper coupons for discounts to save money.
- Coupons are used by 90% of affluent customers.
- 85 percent of customers browse for coupons before going to a store.
- Consumers stated they would utilize a highlighted coupon code from a print campaign to make an online purchase 71% of the time.