Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts can be used for more than just transaction information; they can also be used for marketing and advertising campaigns.
In this blog article, we’ll explain why receipt advertising is important, what benefits it may give to merchants, and how you can get started with your own receipt marketing strategies.
Promotions on paper are (still) king.
Look no farther than the paper receipt to deliver promotional messaging to your customers. Yes, even in the digital era, paper promotions (still) reign supreme!
What if we told you:
- Paper coupons are used by 88 percent of all consumers.
- On a weekly basis, 48% of shoppers hunt for printable coupons.
- 2/3 of millennials resort to paper coupons for discounts to save money.
- Coupons are used by 90% of affluent customers.
- 85 percent of customers browse for coupons before going to a store.
- Consumers stated they would utilize a highlighted coupon code from a print campaign to make an online purchase 71% of the time.
When it comes to things you can advertise via receipt, coupons are only the tip of the iceberg.
Continue reading to find out about more methods to use receipt marketing.
Retailers can use receipt marketing to:
Offer promotions to 100% of (high-quality) customers
It’s critical that your marketing materials reach the right people, and receipt marketing can help you achieve just that. According to Pew Research, 19% of Americans do not have access to a smartphone. As a result, you prevent accidentally bypassing a broad group of potential clients by providing printed promotions.
Another advantage of printing promotions is that your message will be sent to high-quality customers. Unlike other marketing channels, where you’re lucky to get valuable leads, giving your clients printed promotions at the point of purchase not only nurtures a lead but also boosts customer retention. This is critical in a world where most things can be found in several locations, and buyers may be enticed to spend their money elsewhere.
Experience Increased Investment Returns (ROI)
Marketing costs a lot of money — a lot of money. Direct mail can cost anything from 30 cents to more than $10 per individual, whereas social media ads can cost hundreds of dollars each click! Even for a tiny firm, it’s simple to understand how advertising costs may quickly spiral out of control.
On the other hand, when you use receipt marketing, it just costs $1.50 per thousand receipts/promotions! And don’t forget that those printed advertisements land up in the hands of customers who are already in your store, making them far more likely to return than a new prospect from a direct mail campaign.
Customers are onboarded for other marketing initiatives.
So maybe you’re still not sold on receipt marketing at this point. Instead, you want to send people to your digital channels, such as your social network account, loyalty program, or online review website.
Receipt marketing can assist with this as well.
Consider loyalty programs: they’re excellent for retaining customers by providing unique, tailored benefits.
But how can you persuade your customers to join your program in the first place?
Sending an email about it is likely to end up in their spam/promotions folder, unopened. It’s possible that posting about it on social media will garner you a few likes, but it’s more likely that it will go undetected.
By including a QR code on your receipt promotions, you can have your cashier advise customers about your loyalty program face-to-face and tell them that all they have to do to sign up is scan the code on the receipt — no more clicks or navigation required.
Receipt marketing can serve as a wonderful link between a physical location and the digital benefits that customers desire.
Ask Customers for Feedback
The value of customer feedback is immeasurable. But unfortunately, many customers are not inspired to post a review until they are dissatisfied. With receipt marketing, you can change that!
Do you want to learn more about using receipt marketing to grow your business? Contact one of our marketing specialists immediately, and we’ll point you in the right way!