Increase Sales for Your Hair or Nail Salon
Growing your client base requires more than just providing high-quality services. To bring in new clients, you’ve also got to market your business consistently in your local neighborhoods. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising.
Why Coupons Work
1. Target your most likely customer. The prospects that are most likely to use your business live within a 3-5 mile radius of your salon. Coupon advertising that is distributed to this hyperlocal area makes the most of your advertising spend by targeting consumers who are actually qualified to buy.
2. Your message is seen. Coupon advertising can be placed directly into the hands of your prospects while other forms of advertising are hidden in mailboxes or behind turned off screens.
3. Lather, rinse, repeat! Most people only get their hair cut or nails done a few times a year. If your advertising is only distributed once a month, you may not reach your prospects at a time when they need your services. To make sure your ad is seen when your prospects are ready to buy, use coupon advertising that is distributed repeatedly, consistently, and as often as possible.
Best Practices for Coupon Advertising
Create an Enticing Offer
It is totally possible to offer an aggressive coupon deal that entices new customers and still generates profit for your salon. The key is to make the perceived discount greater than the actual discount. For example, BOGO (buy one get one) half off deals are enticing for new customers because they are perceived to offer a 50% discount. The actual discount is only 25% which is a much more realistic and profitable discount for salon owners.
Highlight Your Unique Services
Do you offer unique services that your competitors don’t? If so, use this to your advantage in your coupon advertising. Nail salons that offer waxing and massages, or hair salons that offer specials for kids can highlight these services to attract new customers who might not otherwise come to your salon. This is also great to encourage your existing clients to try other services you provide.
Promote Loyalty in Existing Customers
Did you know that 80 percent of consumers are willing to switch brands or businesses because of a coupon or related offer? This means that even your most loyal customers can be persuaded to try a different salon if the price is right. Use coupon advertising to help ensure your existing customers keep coming back by offering special discounts based on their loyalty.
Choose the Right Advertising Partner
IndoorMedia’s Register Tapes Unlimited division is a 1 year program designed to deliver the best targeting, exposure, and repetition for your advertising dollar. Created based on best practices for hair and nail salon advertising, our program will identify your market, design your offer, and publish your ad in just a few short steps. Get started today with the only coupon advertising program designed from the ground up to increase sales for your salon.
“We have been advertising with RTUI for over 12 years. The return for our dollar is eleven times the cost of our ad. Our guests look for the coupons at the Winn Dixie and bring them in on a daily basis. Thank you for helping us to be one of the top 10 Fantastic Sams salons in the country! You are truly one of the secrets to our success!” – Debbi Duda, Fantastic Sams
Average Coupons Redeemed: 70 per week, 280 per month
“I find RTUI to be an excellent investment. I have been on the program for 2 years now and receive 100 coupons a month. I would recommend to other businesses to try out.” – Lynn Dang, Pure Nails
Average Coupons Redeemed: 25 per week, 100 per month
“I am seeing an excellent return on my investment with 180 coupons per month. Great customer service, and I will be renewing my RTUI program.” – Rachna Malhotra, Supercuts
Average Coupons Redeemed: 40 per week, 180 per month