Advertising services aren’t cheap, so you want to ensure your business gets a good return on its initial costs. Evaluating the performance and impact of an advertising campaign helps you see if the initial value of the investment is worthwhile. It also lets you know how to reach your audience and which advertising strategies work best for your company and are worth repeating.
Your business can’t evaluate the effectiveness of an advertising campaign without measuring and understanding the return on investment. These tactics allow you a fair comparison of different types of advertisements over time so you can determine the best investment for your business.
While your menu is the restaurant's main appeal, it isn't the only item to help you sell more and generate repeat client...