Think that user-generated reviews on social media platforms such as Facebook and Yelp are the top factor behind consumers’ restaurant selections? Think again.
Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where to eat out. Compare that to reviews, which only influenced 14 percent of diners, and it becomes clear that these proven promotional methods work.
Simply put, coupons and other promotions drive consumers to your restaurant. So, what’s the easiest way to promote your restaurant? By reaching your customers with formats they’re familiar with in areas they frequent, such as coupon advertising at their local grocery store. Coupons increase restaurant owners’ ability to deliver targeted, repetitive campaigns that increase exposure—all at the best bang for their advertising buck.
Despite the idea that coupons can help keep your restaurant profitable, there are still some misconceptions surrounding coupon advertising. To help clear the air, let’s look at some of the biggest misunderstandings.
Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts ca...