Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your customer base, working out a budget that works for your business, choosing which marketing channels to run your advertisements on, and then following through. Iteration is always a vital part of this process. Implement, test, study the results, repeat.
An important factor in any effective marketing campaign is timing. When should you run what ads? This doesn’t necessarily mean “what time of day,†more so “what time of year.â€Â
Sure, there are some advertising channels where you can specifically pick time-of-day slots. For example, if you’re running television ads, you can choose what time of day you want people to see your ads. However, for most other advertising efforts, you do want to be specific about what you’re advertising at what time of the year.
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As the nation hurtles toward what will surely be a momentous election day, I am reminded of the Boomslang snake, which â...