Even before the pandemic, many businesses made the switch to digital marketing. When you’re starting out, it seems easy. Maybe you have a vision for what you want your website to look like or have hired someone to build it for you. From there, it’s a matter of learning SEO best practices and taking advantage of effective content marketing. Then, along the way, you may need to pick up a few extra hints, tips, and tricks, and that’s where we come in.
How to Grow Your Legal Firm Online1. Optimize your site 2. Watch out for shout outs 3. Track your website’s success 4. Make your website interactive 5. Build a distinct brand 6. Step away from the computer
1. Optimizing Your SiteSo you have a website, but are you still building content? The more often you create and publish content, the more likely you will be found in search engine results. This is because searchability depends on a mix of factors, among them are:
- How recently you’ve added or updated content
- How many impressions your content has already gained