Did you know that 20,000 shoppers go to the grocery store every week? That’s 20,000 prospective customers staring at your brand while they shop. Be the go-to business in the one place everybody in your neighborhood goes multiple times each week!
Familiarity builds trust. Call it name recognition, local celebrity status, or just good marketing. Your prospects will know that they are choosing a trusted, long-standing community member and not a fly-by-night organization.
While people might not go through their mail, open a newspaper, or click on a web ad, they will definitely look at their grocery cart while shopping. That is why Cartvertising is such a powerful tool; you can’t NOT see it!
Shopping cart advertising provides localized exposure, targeting your potential customers repeatedly. Your message will cut through the noise of the competition. It’s not only simple
Your small business primarily serves in and around your community. Make the most of your advertising budget by ensuring your ads are targeting your most likely customers. Place your ad in the grocery stores within a few miles from your primary service location. Every dollar spent reaches a prospect who actually lives close enough to buy.
What is the one thing you want your prospects to know after reading your ad? Maybe it's that your real estate agency was born and bred in the town you’re serving. Or maybe your healthcare office features short wait times. Share one obvious message with your prospects to establish credibility, build trust, and lead them to take action when they need your service.
Repetition is key to remembering anything! By being visible in your community over time, you will be recognizable. People will feel like they know you already. An annual Cartvertising program allows you to “speak” to your customers 1-2 times every week, creating the repeated exposure you need.
I have been advertising on the baskets at our local grocery stores since 1988 and my customers tell me often that they have been "shopping with me." It is a consistent way to establish your brand and add top of mind awareness with your customers. Our community is reminded weekly that I am the real estate lady.
My patients comment on the fact that they see me everywhere, "Oh That's My Dentist" or they take a picture of the cart and they post it on Facebook and tag me on it.
As an insurance agent, Cartvertising has been a good experience for me. I have tried different methods of marketing like cold calling, mass mailing, leads and mass emails. Cartvertising helped increase my exposure within the community by posting my name, my face and what I do. With the ad on the shopping carts people I don't even know stop and say "Hi" to ask me if I'm the guy on the shopping cart ad.
Jose Adrian Casas
Casas Insurance Agency
Call 888.475.0993 to find out if your industry is one of the 30+ industries IndoorMedia serves.