Small-business owners are always thinking of new ways to increase revenue and customers. And in any given city, there are hundreds of ways to advertise.
One of the biggest ways that companies advertise locally is through coupons, but there’s one problem: Not all coupons are created equal.
In order to see the full benefits of coupon advertising, you must go in with a strategy, as well as the support necessary to create successful advertisements.
Coupon advertising is one of the most cost-effective yet high-performing options when it comes to your company’s advertising and brand-building needs. That’s particularly true when compared to conventional outdoor advertising, such as billboards, but also when compared to more modern marketing methods, like social media ads or PPC campaigns.
Why is coupon advertising so effective?
It really comes down to giving your customers what they want. A coupon offers a way to save money on a valuable product or service, which speaks directly to a customer’s pain point (affordability). However, there’s more to it than just the ability to save a few dollars. Coupon advertising delivers powerful benefits including:
Struggling to get your message out? A coupon campaign could be the ideal option. We work with brands across all industries and verticals to identify the key audience segments and then fine-tune the message to resonate with those audience members. What kind of message can you send when you create a coupon campaign, though?
Your first thought might be financial savings, but that is just one message you can send. Coupon advertisements can also be used to send a message of:
These are just the tip of the proverbial iceberg. Coupon advertisements provide a direct connection with your audience, something tangible customers can hold in their hand, and an offer they’re primed to value immediately. With the right coupon advertisements, you can drive sales, build brand recognition, boost website traffic, and bolster foot traffic to your brick-and-mortar location, all by getting the word out to customers in your local area.
While coupon advertising does offer tremendous advantages, many companies find it challenging. It differs greatly from indoor advertising and outdoor advertising, social media advertising, and other methods you might be familiar with, and requires both knowledge and expertise. At Indoor Media, coupons are nothing new. In fact, our team has over 30 years of experience working with SMBs, regional brands, national companies, and international firms to deliver compelling coupon campaigns that achieve mission-critical goals and objectives.
In our guide, The Complete Guide to Coupon Advertising, you’ll learn about the different kinds of coupons available and what makes them successful, and you’ll discover why coupon advertising is one of the most effective ways to advertise for a local business owner.
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