Build your brand in the community with CounterMate

Become A Local Celebrity

When you are the face of your business, choosing the right advertising is crucial. Your reputation is at stake if your advertising isn’t executed with professionalism and class. IndoorMedia can help.

See Why Grocery Store Advertising Works

What is CounterMate?

Branded advertising found at checkout lanes in supermarkets nationwide, featuring category-exclusive, full-color advertising displays.

CounterMate is a foundational in-store marketing strategy. When it’s added to your marketing arsenal, it makes all your other advertising more effective.
Companies spend millions to attract the attention of shoppers to their products for only 2-5 seconds. CounterMate retail and supermarket checkout lane ads target these very same shoppers for a whole 2-5 minutes at a fraction of the cost.
CounterMate gets your brand featured in the most valuable and profitable section of the grocery store – the checkout lane.

How Does CounterMate Work in Grocery and Retail Stores?

CounterMate is an innovative checkout lane advertising system designed to put your brand and message in front of local customers when they have time on their hands within area stores. This type of in-store marketing also works independently of any technology and requires no electricity. So, how does it work within actual stores?

When customers visit their favorite retailers, pick out the food and other items they need, and then head to the checkout lane, your message is ready for them. CounterMate is an innovative, high-quality, full-color display installed right in the checkout lane beside the credit card machine. Customers stand in this position for 2 to 5 minutes as they wait for the cashier to total up their sale and for their food to be bagged. And during that time, most shoppers engage with their environment – they’re looking around at other shoppers, or glancing at the magazine covers and snacks in the aisle. Our full-color supermarket checkout lane ads grab consumers’ attention and hold it, ensuring that your branding and message come through loud and clear.

CounterMate is simple, effective, and powerful, allowing you to build brand recognition and generate interest with minimal investment and without negatively impacting the customer experience.

Everybody Eats and Shops at the Grocery Store

Did you know that an average of 20,000 customers visit the supermarket every week ? Everyone needs food and other products and most shoppers visit retailers just a few miles from their homes. You can target the right people in the right place at your local grocery store with in-store marketing campaigns from IndoorMedia. CounterMate offers exclusive category advertising, from food to sporting goods to technology, and everything in between, so you can be the go-to business in the one place everybody in your neighborhood goes multiple times each week! Highlight your products or services right in the checkout lane or self-checkout lane in the grocery store or supermarket.

Exclusive Name Recognition in the Checkout Lane

CounterMate builds name recognition while your customers are shopping through category exclusion so you can become the best known in your neighborhood. Once you advertise with CounterMate, you'll get first right of renewal and right of expansion, keeping your brand in front of shoppers year after year – stealing market share while chipping away at the competition. It's never been simpler to compete with other retailers and local companies without breaking the bank with an in-store marketing campaign from IndoorMedia. It's also never been easier to keep your brand in front of your ideal customer.

Guaranteed To Be Seen in the Grocery Store

CounterMate places your name and message in front of a targeted in-store audience for 2-5 minutes in the checkout and self-checkout lanes, and they see your ad an average of 10x per month. CounterMate supermarket checkout lane advertising provides effective exposure and guaranteed 100% viewership because it doesn't have to be picked up, it can't be thrown in the garbage, removed from the grocery store, or skipped over during commercial breaks. Your new and current customers have no choice but to see YOU right there in the store!

Targeting, Exposure, and Repetition Builds Recognition with Your Customer Base

Research shows that a person has to see an ad 7x just to remember it. CounterMate gets your ad noticed faster and remembered longer by providing localized exposure in the checkout lane, targeting your potential customers repeatedly. CounterMate allows people to continuously see your name and message within the grocery stores they choose to visit, making your advertising more effective and harder to forget.

Convenience and Money-Savings

Let's face it - most advertising inconveniences or intrudes in some way. That's what makes it work, but that doesn't mean your customer will love it. CounterMate in-store marketing, on the other hand, is all about convenience for your shopper, for the cashier, and for you! With no need to interact with your ad, no requirement to pick up a circular, flyer, or brochure, and no pop-up window blocking a website, your message comes through loud and clear. Plus, you save cash - how much would you pay for 5 minutes of direct consumer exposure through other advertising methods?

Build Your Brand in 3 Steps

Location Targeting
Your small business primarily serves in and around your community. Make the most of your advertising budget by ensuring your ads are targeting your most likely customers. Place your ads in checkout lanes in supermarkets, grocery stores, and other retailers within a few miles from your primary service location. Every dollar spent reaches a prospect who actually lives close enough to buy and checkout lanes offer powerful visibility and dwell time on your message.
Obvious Message
What is the one thing you want your prospects to know after reading your ad? Maybe it’s that your real estate agency was born and bred in the town you’re serving. Or maybe your healthcare office features short wait times. It could be that your retail store offers locally-made products or the latest in consumer technology. Share one obvious message with your prospects to establish credibility through CounterMate in-store advertising, build trust, and lead them to take action when they need your service.
Persistent Exposure
Repetition is key to remembering anything! By being visible in your community with in-store marketing over time, your brand becomes more recognizable. People will feel like they know you already. An annual CounterMate program in local stores allows you to “speak” to your customers 2-3 times every week, creating the repeated exposure you need, building familiarity, and forging strong connections with your ideal customer.

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