Become A Local Celebrity
When you are the face of your business, choosing the right advertising is crucial. Your reputation is at stake if your advertising isn’t executed with professionalism and class.
What is CounterMate?
Branded advertising found at checkout lanes in supermarkets nationwide.
Features category-exclusive, full-color advertising displays.
CounterMate is foundational advertising. When it’s added to your marketing arsenal, it makes all your other advertising more effective.
Brands spend millions to attract the attention of shoppers to their products for only 2-5 seconds. CounterMate targets these very same shoppers for a whole 2-5 minutes at a fraction of the cost.
CounterMate gets your brand featured in the most valuable and profitable section of the grocery store – the checkout lane.
Program Highlights
Everybody Eats and Shops
Did you know that an average of 20,000 people visit the supermarket every week? You can target the right people in the right place at your local grocery store. CounterMate offers exclusive category advertising, so you can be the go-to business in the one place everybody in your neighborhood goes multiple times each week!
Exclusive Name Recognition
CounterMate builds name recognition through category exclusion so you can become the best known in your neighborhood. Once you advertise with CounterMate, you’ll get first right of renewal and right of expansion keeping your brand in front of prospects year after year – stealing market share while chipping away at the competition.
Guaranteed To Be Seen
CounterMate places your name and message in front of a targeted audience for 2-5 minutes, and they see your ad an average of 10x per month. CounterMate advertising provides effective exposure and guaranteed 100% viewership because it doesn’t have to be picked up, it can’t be thrown in the garbage or skipped over during commercial breaks. Your new and current customers have no choice but to see YOU!
Targeting, Exposure, and Repetition
Research shows that a person has to see an ad 7x just to remember it. CounterMate gets your ad noticed faster and remembered longer by providing localized exposure, targeting your potential customers repeatedly. CounterMate allows people to continuously see your name and message making your advertising more effective and harder to forget.
Brand Your Business In 3 Easy Steps
Location Targeting
Your small business primarily serves in and around your community. Make the most of your advertising budget by ensuring your ads are targeting your most likely customers. Place your ad in the grocery stores within a few miles from your primary service location. Every dollar spent reaches a prospect who actually lives close enough to buy.
Obvious Message
What is the one thing you want your prospects to know after reading your ad? Maybe it’s that your real estate agency was born and bred in the town you’re serving. Or maybe your healthcare office features short wait times. Share one obvious message with your prospects to establish credibility, build trust, and lead them to take action when they need your service.
Persistent Exposure
Repetition is key to remembering anything! By being visible in your community over time, you will be recognizable. People will feel like they know you already. An annual CounterMate program allows you to “speak” to your customers 2-3 times every week, creating the repeated exposure you need.
Be On Your Way to Celebrity Status
Request a quote and our Marketing Consultants will do a free evaluation of your business to make sure we have availability (some markets have waiting lists!) and to be sure your business is a good fit for CounterMate.
Featured Industries
Brand Recognition Advertising is Proven to Work for:
Call 888.475.0993 to find out if your industry is one of the 30+ industries IndoorMedia serves.
IM In The Know
Your weekly newsletter for small business marketing know-how.
Cartvertising: How to Advertise in Your Local Grocery Store
Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of
How to Rebrand Your Business
Whether your business has been open for a decade or just two years, only you can know when it’s time to rebrand. There’s no “time-limit”
How to Build Your Brand from Scratch
What do we mean when we talk about “Branding”? To compete with national chains, you’ll have to have a strong grasp on this concept —