Dry Cleaner Marketing Services
DOES THIS SOUND
LIKE YOU?
Your dry cleaning business used to be steady. Regular customers came in like clockwork, spending hundreds of dollars every few months to keep their professional wardrobes looking sharp. But lately, things have changed.
Customers still come in, but not nearly as often. When they do, they spend a fraction of what they used to. Some people who once spent $400 per quarter now barely spend $100. Others have stopped coming entirely.
You’ve tried promotions, maybe even sent out a mailing or ran a coupon special. It brought in a few people, but not enough to make a real difference. And with more people working from home, the problem isn’t just price—it’s demand. Even with a discount, if someone isn’t wearing dress clothes, they aren’t getting them cleaned.
Competition isn’t helping either. It feels like too many stores are fighting for too few customers. Maybe you’ve considered adding services like wash-and-fold, but it hasn’t taken off the way you hoped. Customers see it as a different business, and you’re not sure how to market it effectively.
If any of this sounds familiar, you’re not alone. We’ve worked with dry cleaners across the country facing the exact same challenges. And IndoorMedia helped them turn things around.
Why Waiting Could Cost You More Than Acting
Some business owners assume things will eventually bounce back. They believe loyal customers will return or that the right promotion will suddenly change everything. But the dry cleaners who survive in today’s economy aren’t the ones who wait—they’re the ones who take action.
The reality is, work-from-home and business casual aren’t just trends—they’re the new normal. People will always need dry cleaning, but their habits have shifted. The businesses that stay in front of customers consistently will be the ones they turn to when they do need service.
We’ve seen it happen over and over:
- A dry cleaner stops advertising to save money, and a competitor moves into their spot.
- A business owner drops prices to attract customers, only to find they’re working harder for less profit.
- Another shop invests in marketing, stays visible, and builds a loyal customer base that keeps coming back.
Which one do you want to be?
The good news? You don’t have to figure this out alone.
The Biggest Challenges Dry Cleaners Face
And How We Help
Customers Are Spending Less
You still see familiar faces, but their tickets are smaller. They used to bring in suits, dress shirts, and slacks. Now, it’s the occasional jacket or special event outfit.
How IndoorMedia Helps:
- Register Tape Advertising keeps your business in front of local shoppers consistently, encouraging repeat visits.
- Strategic couponing drives new customers in the door while reinforcing your value to existing ones.
- Loyalty programs encourage customers to come back more often, rather than waiting for special occasions.
Example: One dry cleaner using IndoorMedia brings in 4-5 new customers per day just from receipt tape coupons. Over the course of a year, that’s more than 1,500 additional visits—without changing anything else about their business.
Work-From-Home & Business Casual Are Hurting Sales
Many dry cleaners tell us the same thing: Even with discounts, if people don’t need dry cleaning, they won’t use it.
The shift to remote work and casual office attire has permanently changed demand. While special occasions and premium services still bring in revenue, the everyday dry cleaning customer has become harder to reach.
How IndoorMedia Helps:
- Shopping Cart Advertising puts your brand in front of busy shoppers who may not actively think about dry cleaning but will remember your business when they need it.
- Targeted online ads ensure your business appears when potential customers search for services like yours.
- Market repositioning helps dry cleaners communicate expanded services like wash-and-fold, alterations, and specialty cleaning.
Example: A dry cleaner expanding into wash-and-fold services used IndoorMedia ads to educate customers about the convenience of their new offering—resulting in a steady increase in service adoption.
Too Much Competition & Lower Prices Hurting the Industry
It feels like new dry cleaners are popping up everywhere, and discount shops are slashing prices to compete.
Many business owners assume they have to lower their prices to stay in business. But cutting prices often leads to lower profit margins, more work, and no long-term loyalty from customers.
How IndoorMedia Helps:
- Google Maps Optimization makes sure your business is the first thing people see when searching for “dry cleaner near me.”
- Brand consistency in advertising ensures customers remember your reputation, service quality, and value—not just price.
- Customer loyalty incentives encourage people to choose you over a competitor, even if your prices are higher.
Example: A high-end dry cleaner focused on quality rather than discounts used IndoorMedia’s marketing strategies to attract customers who value reliability over rock-bottom prices.
HOW INDOORMEDIA
HELPS DRY CLEANING BUSINESSES SUCCEED
We don’t just offer ads—we build a complete marketing strategy designed for dry cleaning businesses like yours. Here’s how:
WHAT WILL YOU
DO NEXT?
You can keep waiting. You can hope that customers will suddenly start bringing in more clothes, that competition won’t take them first, that things will get better on their own.
Or you can take control of your business.
You can start bringing in more customers every day. You can build loyalty, increase repeat visits, and make sure your business stays top-of-mind before someone else takes your spot.
We’ve helped dry cleaners do it. We can help you too.
The only question is—are you ready to take the next step?