Who is the Audience for Grocery Store Advertising?
Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you hit
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All the benefits of digital advertising at the lowest cost around.
Hiding in plain sight is the single most profitable advertising vehicle for small businesses: your local grocery store. Shoppers live only a few miles away, expect to see advertising on their receipts and shopping carts, and are exposed to your message multiple times a week. Businesses large and small can reach local audiences, build their brand, and drive profitability and visibility.
For brick and mortar businesses, advertising to local consumers is critical. And, while digital marketing promises results, the truth is that there are better ways to reach your customers. Supermarket advertising is a powerful, flexible, affordable option that delivers vastly better ROI than what you can achieve with digital marketing alone.
Since a grocery store will draw in customers from such a short distance from their location, you can target your customers better than zip codes or even geofencing. The type of store also allows you to target other demographics as well. A single ad in a supermarket can deliver incredible ROI with the consumers who matter most to your brand – local customers.
Sure, digital advertising can offer a lot of reach. However, it doesn’t compare to the potential of in-store advertising, particularly when you work with an expert partner each step of the way. It’s a natural, proven way to reach the people in your immediate area – the customer most likely to step through the door of your business on any given day.
Your customers don’t have to read the paper, and they don’t have to use Facebook, but they do need to go to the grocery store. Statistically, they visit local stores 1.7 times each week. Further, 32 million Americans hit grocery stores on any given day, which means 1 out of every 7 people could be seeing your advertisement each day of the week in their local store! Other forms of advertising simply cannot compare to what you can achieve with well-placed grocery store advertisements.
Of course, it’s not just the number of customers who see your advertisement. It’s the number of times they’re exposed to your brand, to your products or services, and to your advertising message. It takes repetition to build recognition, and that’s what your brand needs for success. You need a customer to immediately think of your brand when they need to shop. Store ads help you achieve that and more.
Shoppers aren’t known for their attention spans. That’s understandable – they’re focused on the products they came to the supermarket to get in the first place. They are busy shopping, which is why stores put ads for food, beverages, and sundries in the entrances and exits.
However, there is one way to gain shoppers’ attention while they are in the store: Colorful ads placed strategically on shopping carts. When shopping, a consumer’s attention is usually focused on just one of a handful of places:
Well-crafted, high-quality supermarket ads are visible every time consumers put something else in their buggy. With each look, your brand’s message is conveyed.
At IndooMedia, we can provide much more than high-performing shopping cart ads to entice a purchase, though. We leverage our decades of experience to create unique coupons that offer value to your specific audience and then place those on receipts. We work to highlight your brand and its value in many ways, from the first time a shopper steps into the supermarket all the way through the final purchase with shopping cart ads, coupons printed right on the receipt, and other cutting-edge advertisement methods.
We help you catch – and hold – customer attention and build a thriving business.
How great are those ads that pop up on the screen while you’re browsing a website?! Am-i-rite? Thankfully, marketing in grocery stores is far less obtrusive and annoying.
Grocery store advertising is a natural part of the shopping experience. By placing the ad just inches from customers’ fingers on their cart, or having the ad naturally placed in their hands as a receipt, grocery store advertising is always there, but never annoying.
Think about it – how many times have you seen a colorful advertising in the display mounted to the front of a shopping cart in stores? You see them every time you go to pick up groceries. How many times have those ads bothered you? Zero. Now, how many times have those ads or coupons convinced you to check out a new product and even make a purchase? Probably plenty.
In-store advertising with coupons and special offers is at once powerful yet subtle. We help you craft eye-catching ads that convey your message to customers and drive results without being obtrusive and off-putting. It’s a powerful combination of creative ads and marketing savvy designed to build strong brands.
Today, IndoorMedia™ prints enough receipt tape to circle the earth over 90 times. That kind of volume has allowed us to invest millions in printer technology to ensure that your ad looks its best. Full four-color processing and specialized UV ink mean that your photo-quality ad doesn’t smudge and your marketing collateral truly reflects the quality of your business.
We help businesses create compelling, durable ads that communicate clearly and stand the test of time. Not sure if your team can handle the creative side of things? Don’t worry. We’re your single source and can provide everything needed for an outstanding return on your marketing dollar, including designing unique ad copy and graphics for use in stores. We work with you every step of the way to ensure that we’re able to capture your brand voice and communication style for a seamless experience and outstanding advertising results.
Businesses regularly partner with one another to leverage unique benefits. Grocery store ads can help you strengthen those business alliances by calling attention to local partners or the unique offerings that you’re able to provide with those companies while consumers are shopping. It’s a great way to build not just stronger businesses, but a healthier community and a more robust local economy.
Not sure what goes into making compelling supermarket ads that get your customers’ attention while they’re shopping? We can help. Many businesses struggle here. It requires more than just an understanding of your audience or your offerings.
Creating compelling ads hinges on knowledge of your market, how your services or products fit in, who your ideal customer is, and much more. We’ve worked with businesses to reach their target consumers for over 30 years.
During that time, we’ve launched incredible supermarket ads and robust campaigns tailored to each client’s unique needs, challenges, and goals. We can do the same for your business and convince shoppers to buy.
Register Tapes Unlimited™ literally places your ad in the hands of prospects 1-2 times every week through coupons on their grocery store receipts! Be one of only a few select businesses in your community that uses this effective, hyper-local advertising.
Cartvertising™ offers one of the most persistent methods of advertising to build and promote your brand. With shopping cart advertising, you generate familiarity, recognition, and trust with community members all year long. Become a local celebrity, and dominate your market.
Strategic Print Solutions™ takes something you’re already paying for– your cash register receipts — and turns them into a powerful sales tool. Target your existing customer base to drive additional product sales, reinforce branding, or build customer loyalty through our custom-printed receipts
With over 9,500 distribution points, RTU In-Store can tackle any size campaign, from hyper-local targeting to national coverage. Big brands receive unconventional results with all the benefits of digital advertising at a fraction of the cost.
A Marketing Consultant will do a free evaluation of your business to make sure we have availability, ensure your business is a good fit, and that we can deliver an ROI on your investment.
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IndoorMedia helps businesses advertise and market their products and services with simple to implement and proven advertising strategies. To learn more about how you can make a tangible difference in your advertising, contact us today.