For most big brands, the idea of “advertising” conjures up pictures of slick magazine advertisements or maybe social media ads. Grocery store and retail store receipts probably don’t come to mind, but they should. Why is that?

What’s the one thing that grocery store shoppers hold onto after checking out? The receipt. They look at the prices of the food they purchased to make sure they weren’t overcharged or that they got the 2-for-1 deal they wanted. They save receipts so they can balance their checkbooks, and for many other reasons.

There’s a great deal of value for big brands within those consumer habits. With receipt advertising, your branding and messaging stick around for far longer than with any other marketing method. It’s not just about duration, though.

Receipt ads are highly visible and attention-grabbing. They draw the eye and communicate value in a setting where consumers are already primed to remember your message. There’s also the versatility and flexibility factor. You can use receipt ads to market virtually anything from deals on food and beverages to new services you’re rolling out across the nation.

IndoorMedia can help you make the most of this incredible advertising opportunity.