Direct Response Advertising. Direct Profit.
Other advertising focuses on clicks, impressions, or households reached. But does any of that translate into sales?
Program Highlights
Market Domination with Register Tape Advertising
One reason businesses fail to see the ROI they predict from advertising is dilution. Simply put, you’re competing against too many other companies. That’s not the case with our register tape advertising program.
We only allow 2 businesses of the same category to advertise at any one grocery store, which means availability can be limited. When a spot opens up, would you rather it be given to your competition? Take advantage of the chance to dominate your market by claiming your grocery store receipt real estate.
Targeting, Exposure, and Timing
The magic of the Register Tapes Unlimited program is a mix of location targeting, frequent repetition, and direct exposure to your potential customers. Without these elements, advertising won’t cut through the noise of your competition. So while it seems simple (and it is!), our program works because we deliver your message to the right prospects, who actually read the ad, and take action.
An Annual Program
The RTUI annual program is designed to naturally ramp up over the course of 12 months. Why? Because you never know when your ideal customer will need their clothes dry cleaned or their car washed. Our medium repeatedly delivers your ad all year round. When your prospects are ready, your coupon offer will be handy and easy to use.
A 30 Year Advantage
We will start your campaign by providing insight into what has made our coupon advertising work for businesses just like yours. Over the past 30 years, we have built a database of successful campaigns and know just what messages and offers work best to maximize your profits.
Program Timeline
12 Months to Proven Success. 6 Steps to Profit.
The Register Tapes Unlimited annual receipt advertising program takes 30 years of experience in direct response coupon advertising and applies it to your unique business. These steps are a quick overview of the kind of in-depth analysis your Marketing Consultant will do before and during your campaign to set you on the path to advertising success.
Market Analysis
We look at your business, your competition, and your audience to make sure there is a good fit between you and our Register Tapes Unlimited program. After all, it’s impossible to grow a business without a solid understanding of the market. For many of our clients, that’s a huge burden – conducting competitive analyses, taking a deep dive into customer saturation in the area, defining which supermarket locations, dry cleaners, and other retailers offer the most strategic advantage and more.
We take the burden off your shoulders and deliver powerful marketing to grow your business right on your customers’ receipt.
- Competition
- Customers
- Previous Advertising
- Exclusivity
- Geo-Targeting
- Profitability
Ad Design
Your coupon offer is equally as important as the look. We use our database of successful campaigns to craft the right offer to maximize profits, not just sales. That allows us to go beyond what you can accomplish with templates and craft eye-catching designs coupled with compelling offers that stand out from the competition and align with your brand’s values.
Of course, it’s also about defining what it is about your business that speaks to each customer’s unique challenges and we help you home in on that and then communicate it through ads on receipts.
- Best of the Best Research
- Define Offer
- Attractive Design
Pre-Publication
Coupon redemptions, tracking, and online listings are all part of the preparation for a successful campaign. You can’t achieve success if you’re not prepared to measure it. Whether you’re running ads in grocery stores or another retail location, we provide you with proven ways to track and measure your reach and results.
That goes beyond providing the technology necessary to track coupon redemption and market performance – we deliver the training your team needs free as part of your package, all before anything goes live.
- Coupon Tracking
- Train Employees
- Digital Readiness
Ad Publication
Sit back and relax while we print, ship, and install your ads. Then, your Marketing Consultant will stop by with a sample to show you the finished product. With IndoorMedia, we take care of all the details so that you can focus on what you do best – running a successful business.
From the in-store visit to verify installation and quality to handling all the back-end work to get your ads out in the first place, we take care of all the heavy lifting necessary for a successful advertising campaign.
- Verify Installation
- Share Ad on Social Media
- Place Ad Placard on Your Counters
Three Quarterly Reviews
Each quarter your Marketing Consultant will work with you to make sure you’re on track towards profitability and help refine your design and offer to increase profits. We don’t leave you on your own to analyze results. We help you drill down into campaign performance for every store, identify patterns in coupon redemption, help you determine profitability and ROI, and make any adjustments that might be necessary to your ad’s design or your offer.
That provides you with the opportunity to course-correct in real-time rather than waiting until it’s too late.
- Review Redemptions
- Calculate Profitability (ROI)
- Evaluate Ad/Offer
Annual Review
Before your program ends, we’ll review the effectiveness of your ads, calculate overall profitability, and discuss opportunities to expand your markets. Your success is our goal, and we’ve found that the only way to do that is through a deep review.
We help you compare the performance of different ad versions, different audience segments, and more. However, we also take things several steps further by analyzing your annual profitability and even re-evaluating the market to help you make informed decisions for the coming year’s marketing efforts.
- Analyze Ad Versions
- Annual Profitability (ROI)
- Re-Evaluate Market
Begin Your 12 Month Receipt Advertising Program Today
Request to speak with a local Marketing Consultant to get a free evaluation of your business. They'll ensure your business is a good fit for the program, check your local grocery store for availability, and provide a quote so you know exactly how to get an ROI on your investment.
This is What Profit Sounds Like
Featured Industries
Coupon Receipt Advertising is Profitable For:
Call 888.475.0993 to find out if your industry is one of the 30+ industries IndoorMedia serves.
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