Lodestar Physical Therapy

What Services or Products does your business provide?

Physical Therapy, Sports Medicine, Auto Accident Rehab

What types of advertising are you currently doing and what types of advertising have been most successful for you in the past? (It’s ok if it isn’t IndoorMedia 😊)

Currently – IndoorMedia Cartvertising, Business to Business co-op events (this has been most successful), Networking events
Previous – Social Media ads

In your own words, please write a paragraph about how the owner or partners got interested in starting this business. Is the owner the first person in their family to own a business? Did they have a career before starting this business? Were there any specific challenges they faced in opening or keeping the business open?

I started this company back in 2020 amidst Covid. I was a Traveling Physical Therapist in early 2020 when Covid hit the contracts around the country started to disappear until I could no longer find work. I then bought a portable treatment table and some therapy bands and equipment, started Lodestar Physical Therapy as a mobile concierge service. It slowly began to grow until I opened my brick and mortar location in July 2023.
I am the first person in my family to go to graduate school and the only one in my family to have started and own a business. The biggest difficulty in starting this Physical Therapy practice has been running it as an out-of-network practice or a “cash based” practice as it is commonly called. This “Cash Based” model allows more time for the patient to be with the doctor of physical therapy and have a very clear idea of the cost and time frame of their care. This paradigm shift of not having to go through insurance has been a hard ideology to navigate.

Tell a story about a great customer experience.

The words from a patient, “Isaac, knows his stuff when it comes to finding the root cause. I was told to get surgery by a foot doctor stating I had plantar fasciitis, which it which turned out to be a back issue. Isaac was able to find the issue which constantly made me limp. Now as I’m strengthening it, after getting it evaluated, I’m able to not limp and my left leg is becoming stronger to the point that I can wear sandals again.”

Explain why a customer should consider your business instead of going to a competitor.

Here at Lodestar Physical Therapy we look at the whole body for the answers to why our patients have pain. By looking beyond the obvious we can find the root cause of the pain and fix the problem and not the symptom. If someone wants to get out of pain for good and make sure it does not come back. Lodestar Physical Therapy is the answer.

What extra services do you offer that people might not know about? For example, restaurants might offer catering and Car Washes might offer shampooing of seats and carpet.

We focus on one thing Physical Therapy. This includes: Manual therapy (hands on, joint mobilization, Soft tissue mobilization, etc), Corrective exercises, Muscle strengthening, Continuity program for after care and prevention.

Business Spotlight