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COUPONS
CONTACT
GET PRICING

TALK TO US: 888.475.0993

Local Advertising
Who We Love
Resources
Careers

Marketing Playbook for Pizza Restaurants

HOW IS YOUR BUSINESS’
MARKETING FOUNDATION?

Use our handy checklist below to check your progress and reference our marketing playbook for your business category! If you can’t finish the checklist all at once, don’t worry! You can come back and pick up where you left off!

LET’S GET STARTED:

CHECKLIST

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PLAYBOOK

PIZZA MARKETING CHECKLIST

CHECKLIST PROGRESS TRACKER

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Pizza Checklist Form

1Customers: Understand and Engage Your Audience0/0 play_arrow

Loyalty Program

Implement a Loyalty Program to track and reward customer visits

Build a subscriber base for email and SMS campaigns. Track zip codes, demographics, and frequency.
Create engaging monthly offers and time-sensitive promotions to drive additional visits.

Ask for reviews

Ask for Reviews! Train staff to ask for reviews.

Ask for reviews

Use QR Codes (table toppers, on menus, on POS) for loyalty sign-up and reviews.

Targeted Communication

Engage with customers outside of your restaurant through targeted communications and personalized offers

2Operations: Streamline for Success0/0 play_arrow

Efficient Operations

Ensure your kitchen and front-of-house operations are efficient and consistent

Inventory Tracking

Use inventory tracking software to maintain ingredient quality and availability

Optimize Staffing

Leverage employee scheduling tools to optimize staffing and reduce waste

Food Prep Standards

Establish standards for food preparation, presentation, freshness, and temperature

Review Menu

Review your menu for:

Profit margins on items.
Upsell opportunities (e.g., combos or meal deals).
Gaps for attracting diverse customers (e.g., vegetarian, gluten-free options).

3Delivery: Maintain Consistent Quality0/0 play_arrow

Train Staff

Train staff on preparation techniques to ensure consistency every single time.

Monitor Ingredient Quality

Monitor the quality of ingredients and tools to maintain high standards

Clean bathrooms

Paint restrooms and maintain cleanliness to make a great impression

Fix table wobble

Fix any table wobble with proper tools, not makeshift solutions

Check maintenance

Regularly check for areas needing maintenance or improvement to enhance customer experience

Reprint menus

Reprint menus every 3 months to keep them fresh and appealing and reflect the restaurant's branding

4Evalution: Adapt and Innovate0/0 play_arrow

Feedback Trends

Regularly review online reviews and social media comments for trends in feedback

Menu-Staff Improvement

Use feedback to identify menu items or staff performance issues that need improvement

Track Popularity

Track peak business hours and menu popularity to adjust strategies for maximizing profits

5Strengthen Your Digital Presence0/0 play_arrow

Optimize Online Profiles

Optimize your Google Business Profile, Apple Maps, and Bing Places profiles with accurate information and high-quality photos

Compelling Website

Build a compelling website that matches your brand

Fast Load Time
Consistent Branding
Mobile-Responsive
Google Map Embed and direct link
Online Ordering front and center
SSL Certificate
Search Engine Optimization

Active Reputation Management

Actively manage online reviews and respond to feedback to build a strong reputation

6Start Paid Advertising0/0 play_arrow

First Best Advertising

First Best Advertising (if you meet our CODE): Launch a coupon campaign through grocery store receipts to drive foot traffic

Track redemptions to measure campaign success.

Loyalty SMS

Expand your Loyalty Program to handle SMS and be redeption-based

Digital Boost

Turn Single-Channel into Multi-Channel with Digital Boost

MapBoost

Take advantage of consumer intent with MapBoost

7Optimize Social Media0/0 play_arrow

Post Consistently

Post consistently on social media (3-5 times per week)

Diversify Content

Diversify content: include photos, videos, polls, contests, and behind-the-scenes content

Social Media Ads

Run geo-targeted paid ads on Facebook and Instagram to promote deals and menu items

PIZZA MARKETING PLAYBOOK

WE LOVE OUR CUSTOMERS!

Learn More

ABOUT US

IndoorMedia helps businesses advertise and market their products and services with simple to implement and proven advertising strategies. We’re excited to extend our digital marketing services to businesses located all over the US. To learn more about how you can make a tangible difference in your advertising, contact us today.

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Phone: 888-475-0993
Address: 1445 Langham Creek, Houston, TX

The Kiss

Born into poverty, Gustav Klimt’s father and brother died when Gustav was 30, leaving additional debt for him to assume.

The Kiss, opulently gilded and extravagantly patterned, is Gustav Klimt’s fin-de-siecle portrayal of intimacy. It is a mix of Symbolism and Vienna Jugendstil, the Austrian variant of Art Nouveau. Klimt depicts his subjects as mythical figures made modern by luxuriant surfaces of up-to-the-moment graphic motifs. The work is a high point of the artist’s Golden Phase between 1899 and 1910, when he often used gold leaf–a technique inspired by a 1903 trip to the Basilica di San Vitale in Ravenna, Italy, where he saw the church’s famed Byzantine mosaics.

The Starry Night

Plagued by psychiatric illness throughout his life, van Gogh died by suicide in 1890. Evidence suggests that he had manic depression, a chronic mental illness that affects many creative people.

Vincent van Gogh’s most popular painting, The Starry Night, was created by van Gogh at the asylum in Saint-Remy, where he’d committed himself in 1889. Indeed, The Starry Night seems to reflect his turbulent state of mind at the time, as the night sky comes alive with swirls and orbs of frenetically applied brush strokes springing from the yin and yang of his personal demons and awe of nature.

Hand with Reflecting Sphere

MC Escher’s talent was shown through the incredible work he put in. He made 448 lithographs, woodcuts and wood engravings and more than 2000 drawings and sketches.

“Hand with Reflecting Sphere” is actually a self portrait, in which he has drawn his own hand holding a reflective sphere. The reflective sphere is capturing Escher in his studio. The image appears to be that of a left hand holding a spherical mirror. The hand and arm belong to Escher himself who is at the center of a room. The exact center of the sphere is the exact center point between his eyes so that no matter which way the print is rotated that point is always the center focal point. Escher was fascinated by the concept of a mirror reality in his art mixing the actual objects of one reality with the reflected reality. “Hand with Reflecting Sphere” may be one of Escher’s most recognizable prints.

Girl with a Pearl Earring

1672 was so difficult for Vermeer as well as the entire Dutch Republic. It led to a downturn in the art market. He borrowed large amounts of money and was even caught embezzling money from his mother-in-law.

However, Vermeer’s 1665 study of a young woman is startlingly real and startlingly modern, almost as if it were a photograph. This gets into the debate over whether or not Vermeer employed a pre-photographic device called a camera obscura to create the image. Leaving that aside, the sitter is unknown, though it has been speculated that she might have been Vermeer’s maid. He portrays her looking over her shoulder, locking eyes with the viewer as if attempting to establish an intimate connection across the centuries.

Technically speaking, Girl isn’t a portrait, but rather an example of the Dutch genre called a tronie–a headshot meant more as a still life of facial features than as an attempt to capture a likeness.

Mona Lisa

Although it’s clear that da Vinci struggled with ADHD, a common trait for entrepreneurs, he managed to pursue his life without worrying about it.

Painted between 1503 and 1517, da Vinci’s alluring portrait has been dogged by two questions since the day it was made: Who is the subject, and why is she smiling? A number of theories for the former have been proffered over the years: That she’d the wife of the Florentine merchant Francesco do Barolomeo del Giocondo (ergo, the work’s alternative title La Gioconda); that she’s Leonardo’s mother, Caterina, conjured from Leonardo’s boyhood memories of her, and finally, that it’s a self-portrait in drag. As for that famous smilek its enigmatic quality has driven people crazy for centuries. Whatever the reason, Mona Lisa’s look of preternatural calm comports with the idealized landscape behind her, which dissolves into the distance through Leonardo’s use of atmospheric perspective.