Are you rewarding your current customers? If you aren’t, you should be! Keeping current customers is so much easier, and cheaper, than finding new ones. While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts.
Those little white rolls placed in your POS system can be transformed from a trash can filler into a branded customer loyalty tool. By printing customized messages on your cash register receipts, your shop rewards current customers with unique and exclusive content.
Why should I custom print my auto repair receipts?
1. Increase Customer Lifetime Value
How many of your first time customers come back for a second visit? It’s estimated that as many as 50% will never return! And since the standard American family spends about $929 on auto repairs annually, it is well worth it to convert those first-time customers into regulars.
Not only can you increase your shop’s profits, but repeat purchases at your shop mean customers aren’t going to your competitors. Remember, you don’t buy customers, you can only rent them.
Outstanding customer service is one way to encourage customers to come back again and again. Every interaction a customer has with your business impacts their decision to return. This includes what they see on social media, online search, and yes, your receipts.
2. Control Message and Delivery
Advertising is like a science experiment. You start with a hypothesis, test it, and then collect data to determine if your theory was right. A crucial element of all science experiments is controlling the variables; this applies to your advertising, too!
With custom printed receipts, you have complete control over the message, design, and delivery. For example, cashiers can notify customers of the promotions during checkout. Or more simply, staple receipts to the invoice with the printed side face-up. This allows you to run controlled tests (i.e., campaigns) to determine what resonates with your audience best to increase repeat purchases.
3. Turn a Cost Into an Incentive!
Last, but not least, is the cost benefit. You’re already spending money to purchase receipt rolls for your POS system. Why not invest a little extra money to get a lot more benefit out of your receipts?
3 Profitable Ways to Reward Your Customers
The options for custom printed auto repair receipts are truly limitless. To make sure you get the best return on your investment, focus your messaging on rewarding current customers with special offers and services.
1. Offer Coupons
Everyone loves a deal! And custom printed receipts are the perfect place for coupon discounts that are eligible for returning customers only. While a cheap oil change offer is a great tool to get new customers in the door, coupons on your auto repair receipts can be targeted toward more expensive services. For example, $25 off repairs of $250 or more. These discounts make your customers feel valued for choosing you over the competition.
2. Highlight Products & Services
Custom printed receipts can highlight products or services that customers want, but are not aware of. For example:
- Free Loaner Cars
- No-Cost Estimates
- Car Wash Services
- Customer Loyalty Programs
You’ve invested in these things for a reason! They set your shop apart from the competition and entice customers to choose you as their reliable mechanic. Keep in mind that customers naturally come and go. So for every customer who does know about these services, there are 2-3 others who have no idea!
Feedback from customers on the performance of your shop is invaluable. Listen to their feedback and make improvements where you can. Seeing those recommendations put into action will show your customers that your shop is dedicated to serving them. That can be extremely powerful when it’s time for their next repair or maintenance. Even just asking for feedback helps the customer know that you care about their experience and are looking to improve.
To take surveys a step further, enroll each entry into a special raffle where a winner is randomly picked to receive a free tune-up or state inspection. To encourage the completion of surveys, your cashiers can point out the raffle during the sale.
How to Order Custom Printed Auto Repair Receipts
It’s easier than you think! Our experts will walk you through the design process and make recommendations based on what other auto repair shops have done successfully.