No matter how you look at it, your customers are the bread and butter of your small business. You could be a master of your craft, but without a solid group of consumers—both new and return—your services will never gain the recognition they deserve.
Small-business verticals like restaurants, salons, dry cleaners, and automotive shops must compete with national chains. In order to compete, you need to aggressively approach the things you can change. Take advertising, for example. You’ve put in the hard work to staff your business and acquire the necessary inventory, licenses, and permits. Now it’s time to take control of your advertising and marketing efforts.
We’ll let you in on a secret: Advertising works. However, the real challenge is finding which form of advertising works for you. So, where can small-business owners begin targeting potential consumers? A great place to start is through grocery store receipts.
Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts ca...